In store innovation for store activation

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Presentation given to members of the Digital Business Club powered by L'Atelier BNP Paribas in Shanghai.

Much has been said about the meteoric rise of e-commerce, but offline retail continues to be an important channel for most retailers, with over 80% of sales still made at the store. Rather than see digital technologies as a threat, what if offline retailers can turn them into an advantage instead?

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In store innovation for store activation

  1. 1. Innovation at the Point Of SaleIn-store Innovation for Store Activation
  2. 2. How to drive sales efficiency& enrich the consumer experience? Store concept + Staff performance + Location of the store + Distance from home Apple Skills level Traffic (metro) Density (banks, convenience IKEA Process stores) Fitting with brand perception? Watsons Recruitment Accessibility Which role Technologies can play?
  3. 3. Retail evolution SimplifiedInternet Self service environments Less store Automated assistantsTraditional processes retailing Product Service interaction centric Mobile Experience center Shopping is Brand pleasure flagship
  4. 4. Retail evolutionWhy luxury consumers shop online?
  5. 5. Consumer journeyMobile in RetailA GS1 MobileCom White Paper
  6. 6. Enabled ServicesMobile in RetailA GS1 MobileCom White Paper
  7. 7. Near store incentivesIncentive Always-On Check-in for 15% OFF 75% OFF Points City Effort In-store Street, Ave, Aisle Wifi-range … Home
  8. 8. Takeaways No traffic, no business No measurement, no improvement Key trend to follow: “In-Store LBS” Key trend to follow: “NFC”
  9. 9. About us Contact us L’Atelier (Shanghai) Ltd. 哲翰管理咨询(上海)有限公司 asia@mail.atelier.net L’Atelier is an independent consulting firm, part of Find us BNP Paribas Group. L’Atelier BNP Paribas SHANGHAI OFFICE Cloud Nine Plaza, 9/F 1118, West Yanan Road 200052 Shanghai - China (8621) 62818533 Shanghai
  10. 10. San Francisco ● Paris ● Shanghai

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