In store innovation for store activation
Upcoming SlideShare
Loading in...5
×
 

In store innovation for store activation

on

  • 1,856 views

Presentation given to members of the Digital Business Club powered by L'Atelier BNP Paribas in Shanghai. ...

Presentation given to members of the Digital Business Club powered by L'Atelier BNP Paribas in Shanghai.

Much has been said about the meteoric rise of e-commerce, but offline retail continues to be an important channel for most retailers, with over 80% of sales still made at the store. Rather than see digital technologies as a threat, what if offline retailers can turn them into an advantage instead?

Statistics

Views

Total Views
1,856
Views on SlideShare
1,830
Embed Views
26

Actions

Likes
2
Downloads
49
Comments
0

1 Embed 26

http://paper.li 26

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    In store innovation for store activation In store innovation for store activation Presentation Transcript

    • Innovation at the Point Of SaleIn-store Innovation for Store Activation
    • How to drive sales efficiency& enrich the consumer experience? Store concept + Staff performance + Location of the store + Distance from home Apple Skills level Traffic (metro) Density (banks, convenience IKEA Process stores) Fitting with brand perception? Watsons Recruitment Accessibility Which role Technologies can play?
    • Retail evolution SimplifiedInternet Self service environments Less store Automated assistantsTraditional processes retailing Product Service interaction centric Mobile Experience center Shopping is Brand pleasure flagship
    • Retail evolutionWhy luxury consumers shop online?
    • Consumer journeyMobile in RetailA GS1 MobileCom White Paper
    • Enabled ServicesMobile in RetailA GS1 MobileCom White Paper
    • Near store incentivesIncentive Always-On Check-in for 15% OFF 75% OFF Points City Effort In-store Street, Ave, Aisle Wifi-range … Home
    • Takeaways No traffic, no business No measurement, no improvement Key trend to follow: “In-Store LBS” Key trend to follow: “NFC”
    • About us Contact us L’Atelier (Shanghai) Ltd. 哲翰管理咨询(上海)有限公司 asia@mail.atelier.net L’Atelier is an independent consulting firm, part of Find us BNP Paribas Group. L’Atelier BNP Paribas SHANGHAI OFFICE Cloud Nine Plaza, 9/F 1118, West Yanan Road 200052 Shanghai - China (8621) 62818533 Shanghai
    • San Francisco ● Paris ● Shanghai