2. AFTER A GREAT RESPONSE TO SEASON 1
A Cumulative reach OF 120 MILLION
THE QUESTION WAS NOW, HOW DO
WE OWN CYBER SAFETY?

3. .
WHILE THE INTERNET IS A GREAT PLACE,
IF YOU AREN’T CAREFUL ENOUGH YOU CAN GET WEBBED
WITH POPULAR FACE, KRITIKA KAMRA ON BOARD WE
STARTED SPREADING THE MESSAGE OF CYBER SAFETY
NATIONWIDE
WE LAUNCHED OUR CAMPAIGN OF “SURF SMART. STAY SAFE”

4. First stop: Making news

5. EXCLUSIVE LEAK STORY
INTERACTIONS WITH THE HOST – KRITIKA KAMRA
MULTICITY PRESS RELEASE
THE PLAN
INTERACTION WITH CHANNEL SPOKESPERSON
CITY VISITS – PUNE, KANPUIR, CHANDIGARH
TUNE INS AND EPKS
INTERVIEWS ON THE EXTENSION OF THE SHOW
TELEVISION EXCLUSIVES
STORIES ON CRIME IN INDIA

6. Exclusive leak with DNA
After Hrs

7. NATIONAL MEDIA INTERACTIONS WITH THE HOST
HT City
Pioneer
Hindu Metro Plus
Asian Age
Statesman
Statesman
Screen

8. INTERACTIONS WITH TOP ONLINES
SPOKESPERSON INTERACTIONS WITH TRADE MEDIA

9. Sakal Times
Indian Express
Vishwadarpan
Prabhat
Sanj Samachar
Dayita
Janpravas
Hamara
Mahanagar
TAKING REGIONAL MEDIA BY STORM

10. Next stop: Spreading the word

11. WE TIED UP WITH CYAS & TECH-DEFENSE to ARRANGE CYBER SAFETY SEMINARS ACROSS 3 CITIES
PUNE CHANDIGARH
KANPUR
REAL CASES OF CYBER CRIMES, PRECAUTIONS, QUICK TIPS AND SMART WAYS TO OVERCOME THEM
WERE DISCUSSED. A FEW COLLEGES ALSO PUT UP Flash mobs to spread the message

12. Further ahead: Going Online

13. Banners across gdn networks
“MAKE QUICK MONEY” banners are QUITE COMMON, WE GAVE OUR
OWN UNIQUE SPIN TO THE IDEA
HERE AGAIN WE SET PEOPLE UP TO GET WEBBED

14. GOOGLE TEXT ADVERTISMENTS
WE USED ATTENENTION GRABBING TEXT ADS AND TARGETED PEOPLE BY
GIVING THEM THE ILLEGAL DOWNLOAD message if they searched the net for
downloads they
got webbed

15. People were lured by “WIN FREE TICKETS” -WE GOT A
RESOUNDING RESPONSE TO THIS – OVER 1000 NUMBERS
WERE COLLECTED BY US
EFFECTIVELY USED
reMARKETING

16. ON YOUTUBE WE ROLLED OUT OUR ‘FIRST watch’
CAMPAIGN wherein our promos played out as the first video
pan India

17. HIGH IMPACT banners ON ZNEWS, DNA, TIMES OF INDIA,
BOLLYWOOD LIFE
And banners across gdn
VIDEO BANNERS ON EBAY &
SMARTPHONES

18. O-ZONE - 5000 youth hot spots across the countrY
Across malls, Cafe’s , subway, EATERIES and youth hangout places predominantly in small towns
and LC1 markets
AS WELL AS IN 60 COLLEGES.

19. EVEN ACROSS TRADE DATA BASES OUR PERSONALIZED MAILERS WENT OUT
TO PEOPLE WITH AN INTRUSIVE SUBJECT LINES THAT ROUSED THEIR
CURIOSITY.
IT COMPELLED PEOPLE OPEN UP THEIR MAIL, ONLY TO
GET WEBBED

20. On the way: Radio

21. RADIO ACTIVITY WAS ACROSS 10 CITIES.
WE PARTNERED WITH RED FM AND BIG FM
WE TOOK OUR CYBER SAFETY EXPERTS TO THE AIR WAVES
AND GOT THEM TO SHARE THEIR TIPS WITH THE LISTENERS
WE ALSO HAD LISTENERS CALL IN AND SHARE THEIR EXPERIENCES

22. And finally, we had arrived…

23. THE RESULT – PR BUZZ
EXCLUSIVE LEAK STORIES
OVER 150 PRINT EXPOSURES
OVER 100 ONLINE EXPOSURES INCLUDING MAJOR TRADE MEDIA
WEEKLY TUNE INS IN ALL KEY CAT A PUBLICATIONS ACROSS INDIA
TELEVISION EXCLUSIVES
MENTION IN EVERY CRIME BASED TV SHOW STORY IN MEDIA

24. THE RESULT – IMPACT
HIGHEST RATED NON FICTION SHOW ON THE CHANNEL
SHOW EXTENDED FROM 16 TO 24 EPISODES DUE TO IMMENSE POPULARITY
OVER 500 COMPLAINTS REGISTERED WITH CCAS REGARDING CYBER CRIME

25. THANK YOU