Digital Hot List Presentation - Stitch Media


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Stitch Media presents at nextMEDIA Toronto's 2010 Digital Hot List!

The Digital Hot List is a market access program in which nextMEDIA searches high and low for the online properties, digital superstars or technologies that would interest advertising executives enough to pitch to their brands. Join us as we highlight this year's top nominees and find out what advertisers are looking for in terms of digital media initiatives and partnerships for 2010, how advertisers analyze digital initiatives before taking them to their clients, and who are the key players making this happen.

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  • Today I'm happy to present our new web series Moderation Town.
  • Here's a wake-up call. You're here today because somebody tricked you into believing that the internet was a great itdea. I'm sorry, but you're all wrong – and I've got the numbers to prove it.
  • In fact, most of the internet is complete garbage. 97% of all emails sent last year were spam. 9 out of 10 people in this room have 'accidentaly' looked at pornography. But the most surprising stat for me is that for every thousand pages accessed, a troll is corrupting the internet.
  • This is why the internet has moderators. There are real people right now who's job is to look for the worst parts of the internet and make sure that you don't have to see them.
  • And they suffer for it. The New York Times said about moderators: "They have no idea that some of the despicable and illegal images they will see can haunt them for the rest of their lives." I've done this job myself and it's true. When you stop flinching at donkey porn, it really starts to affect your dinner time conversations.
  • So this is how we came to create Moderation Town. We saw small towns turning into call centres overnight an we thought - wouldn't it be insane if an entire town went from this quaint place to full-on, drink from the firehose culture of internet moderation.
  • What we came up with was a web series that explores what happens with the crazy parts of the internet that you'd rather forget actually become the culture of real life. Because the internet is our real life now.
  • And that's who we're targetting with Moderation Town. This growing demographic of 'Net Natives' that live and breathe the internet because they work all day on a computer and the first thing they do when they get home is jump back online.
  • So we got our dream team. is on board promoting the series. We pulled in the Director of This Hour has 22 Miinutes and the writer for the Jimmy Fallon Show and we filled the cast with stand-up comedians.
  • And so right now, we're at six episodes, but we've got plans for many more. Our goal is to be a mainstream destination for the latest web trends. We want you to laugh and connect with the what's new and funny and bizarre..
  • But we can't do it alone – in addition to our partners we're looking for sponsors and distributors who really want to embrace the web. We're also counting on the word of mouth buzz from tastemakers like you, so I'll give you a taste now with our trailer. I hope you love it and tell the world about it.
  • Digital Hot List Presentation - Stitch Media

    1. 1. Moderation Town Digital Hot List Pitch Partner Logos here - Showcase, IPF, Film NS, Stitch Media
    2. 2. NextMEDIA thinks the Internet is a wonderful place for all of us.
    3. 3. 97% of email sent today is spam 90% of internet users have 'accidentally' looked at porn 1 out of every 1000 pages accessed online is by TROLLS
    4. 4. Moderators Defenders of the Internet
    5. 5. “ They have no idea that some of the despicable and illegal images they will see can haunt them for the rest of their lives.” - NY Times on Moderator PTSD
    6. 6. A naive small town loses their factory and the locals turn to internet moderation for work.
    7. 7. A NSFW 6-part web series that explores what happens when the internet becomes real life.
    8. 8. <ul><li>Target Audience: Net Natives </li></ul><ul><ul><li>Web is primary source of entertainment & news </li></ul></ul><ul><ul><li>Spend 5-10 hours/day online </li></ul></ul><ul><ul><li>Engaged in social media </li></ul></ul><ul><ul><li>Owns a smartphone </li></ul></ul><ul><ul><li>Online purchase in last 3 mths </li></ul></ul>
    9. 9. <ul><li>Our Team </li></ul><ul><ul><li>National broadcaster with track record of successful web series </li></ul></ul><ul><ul><li>Director for This Hour has 22 Minutes </li></ul></ul><ul><ul><li>Writer for The Jimmy Fallon Show </li></ul></ul><ul><ul><li>Four emerging stand-up comedians </li></ul></ul><ul><ul><li>Finalist for Canada’s Next Top Comic </li></ul></ul>
    10. 10. Our Future Plans Catch rising internet memes and project them into real life Web Celebrity Cameos & Brand Integrations
    11. 11. <ul><li>We're looking for... </li></ul><ul><ul><li>Sponsors ready to embrace internet culture </li></ul></ul><ul><ul><li>International distributors who love the web </li></ul></ul><ul><ul><li>Viewers (tell your friends!) </li></ul></ul>
    12. 12. Psst – Play the trailer!