2. Table of Contents
Section 1 ....................................................................................................................... 1,2
Section 2 ..............................................................................................................3, 4, 5, 6
Section 3 .................................................................................................................. 7, 8, 9
3. Part One
Prepare a brief report in which you address the following:
Describe the existing product’s content and the organisational
structure/structures it uses.
The “Kids love to cook” cookbook contains a range of recipes which
as easy to understand as it is aimed at children and people who
have very little experience in cooking. The book contains definitions
of things such as boil and chops which is needed as the book is
aimed at those who have had almost no experience in cooking.
Organisation and structure
The book is organised in chapters with the use of the wide tree
format (allows the users to choose what page to go to without
having to go through a series of pages first). The chapters are in
the types of food which it contains such as snacks main meals,
deserts and drinks. The chapter subheadings are then organised
further in alphabetical order.
Define the purpose of the existing product and outline its
aims and/or objectives.
Purpose of existing product:
The purpose of the current product is to teach children about
healthy eating and how to be able to cook simple nutritious meals.
The existing products Aims/objectives
Aim: The cook book will teach children to know how to cook.
Outcome: The Child will know how to cook.
Objective: The Child will be able to cook.
Investigate and identify the intended audience and any
AGE: The intended audience are children. This is aimed at children who
are aged at about 8 years old up to about 12 years old. (Although the 8 to
10 age group will need a lot more supervision even thought there are easy
4. recipes in the books due to their lack of experience and high chance of
getting hurt. The 10 to 12 age group would be able to do some of the
recipes with very limited supervision).
GENDER: The target gender would be mainly females as this is the
stereotype of females in the kitchen cooking and cleaning while the man
goes to work. Although this is now not the case amongst children this is a
enforced stereotype as all cooking toys that are advertised have girls
using them. This is also shown in the picture on the back of the product
which has an older girl about 14 to 16 years old who is supervising and
assisting the children. Two younger girls with one at about 8 and the other
girl at about 11. There is also one boy who looks about 12 or 13. There
are three girls to one boy which is reinforcing the stereotype of girls in the
I intent my audience to be teenagers and young adults who have a very
limited experience in cooking. Their age will range from 15 to 22 years
old. The gender I am aiming my product at is females because they would
have more of an interest in cooking then boys but boys can still use the
CAULTURE AND ETHNICITY: This product would be aimed at children
who can speak and reed English and who live in a western culture as the
recipes are of that style with things such as hamburgers and nachos.
ABILTY AND EDUCATION: The children would have to be able to read
English to read the instructions. Their reading level would have to be
about a year three or four reading level to be able to read it on their own
or they would have to have a supervisor help them such as a parent.
Create time plans and/or production plans that identify
important milestones and indicate your intended sequence of
See http://www.slideshare.net/lac_cheese/gantt-chart-1249632 for Gantt chart
5. 2. Situation Analysis
Prepare a situation analysis in which you describe/address the
following in relation to your product and its redesign:
My product uses a screen simular to the one on the electronic photo
frames (which electronically change pictures which are from a USB
or SD card). The product will have recipes permeably stored in the
hard drive. The user can choose different categories for the recipes
which the user can choose either by touch screen or voice activate.
This can be used for the entire interactive book. As the person is
cooking they can use the voice activation function so they can
change pages or go back and forth to different steps in the screens
without touching the screen. This helps protect the screen and keep
it clean. When the screen is not being used it has a picture frame
function so the user can display all their photos as well. The frame
will be able to hang up on the wall and can be used as a kitchen
Investigate and describe the redesigned product’s target
audience, user attributes, user environment and the media
types to be used.
My new audience are teenagers and young adults who are aged
16 to 24. The product is for those who have little experience in
cooking and have moved into their own home or who just want
to learn how to cook. The gender would be mostly females but
their would also be males. The cultures of the audience would be
those that live in western cultures and can read English. My
audience would have very little experience in cooking but would
have a lot more knowledge then the original audience (children).
They would have basic skills of how to cut up ingredients but this
action would be shown to ensure that they do this correctly and
safely. The target audience would have either high school, TAFE
or university degrees or be part way through a course. Many of
the people would be working but would not have a lot of money
due to studding. I would have to make the product as cheap as
possible as the target audience would be limited in funds and I
would want as many people would be able to get my product.
The user environment would be a kitchen. There will be able to
multiple users using the product as it will be up on the wall so
that all the users can view the demonstration at once. The media
type used would be touch screen with imbedded microphone for
the voice activation.
6. Investigate and identify the computer specifications of the
intended user and the hardware and software required to
design and develop the product.
For the use of the product the user would not need any computer
specifications as it is a separate device which just sits on the wall
will all required hardware and software included. However for the
creation and development of the product there is quite a lot needed.
The hardware needed is mice, keyboard, monitor (a big as possible
preferably 22inch wide screen to suit the photo frame which is wide
screen, this allows for greater space to design the program) and
headphones with speakers (for testing of voice commands). The
software required includes Photoshop (interface and other images),
Flash (animations and other interactive sections of the product),
voice recognition software, internet software (eg Internet Explorer)
and Microsoft Word (for typing of steps and sending items such as
letters and other documents to clients and/or staff.
Investigate, identify and evaluate any potential markets and
the availability, strengths and weaknesses of similar products.
7. Availability Can be access by anyone even if they don’t have
Only needs a internet connection (as well as
required hardware and software to gain access to
the internet) to access the web site
Weaknesses Does not show animated or video
Must have a computer and a internet connection
The market is very small
Does not have both metric and U.S system of
measuring it only has the U.S system
Strengths Cooking tips to help beginners
Recipes are arranged in categories by the type of
recipes eg summer, winter, drinks.
The first sets of categories are further arranged
to first course, main and desert.
Some of the recipes have video demonstrations.
Markets Adults, mainly women
People who are rich and have quite a bit of
money as the site has more luxury, gourmet
meals which are generally associated with
wealth. It also has been arranged into first
coarse, main meal and desert which is quite
often seen in very expensive upper class
8. Availability On the internet
Through email (new recipes are sent to the
Weaknesses Colours are not attracting,
The site looks very dull
Title on first page looks untidy
Strengths well categorised
Investigate and consider issues of budget, time constraints,
delivery platform and any issues that you think will impact on
the nature of the product and its interface.
With my product I think that I would have lots of time constraints
issues due to the product being completely different to the ones
currently out in the market and it may have many problems with it.
Their would also be many budget issues as it may be quite
expensive to create. I would need quite a lot of video or animation
and so I would try and use more animation as it is cheaper. I also
need a lot of audio as the visually impaired need to have access to
the product and this would also cost a lot of money and so there is
many constraints for the budget. Their would also be copyright
issues as I would have to get copyright on the idea to stop others
stealing the idea as if they created a product the same as mine they
could take all my customers which means I would lose money that
could be made and so I would have to ensure that the idea was
protected. As my product runs on its own system which is provided
to the user I don’t need to worry about the compatibility issues that
may occur with CD or DVD between different operating systems
such as Mac and PC. With my product being touch screen I will need
9. to ensure that the interfaces buttons are quite large to make it easy
to press for both disable and able people.
http://www.infoplease.com/ipa/A0001723.html (20 Mar. 09)
http://www.online-cookbook.com/goto/cook (20 Mar. 09)
10. 3. Design documentation
This section has three sub-sections. Information design,
instructional design and interface element design. The work you are
required to complete for this section is to be hand drawn and
annotated in your sketch book.
Reorganise the information in the existing product using
appropriate structures and/or techniques, for example;
For my product I will reorganise it in a different way. It will involve
using a number of levels in which use a number of ways to
organise. The first level will have three choices concerning the level
of the cook using the product including Kitchen Hand (beginner),
Sous Chef (medium), and Head Cook (hard). The second level will
have the types of recipes such as starters, mains, deserts and
drinks. There will be then a third level in which the types of food are
further organised by alphabet. This way it is easy to find a particular
recipe quickly. The first two levels are organised by hierarchies.
Identify how your redesigned product will achieve its goals, its
aims and outcomes based on your understanding of how
people use IMM products.
There are a number of features which will assist in achieve my
goals, aims and outcomes of my product. These include:
Control of what recipe to complete: With the user being able
to control what recipe they will complete, they can choose
what recipe they think is suitable for their level of cooking and
what food that they will like to eat which will make the recipes
more appealing to cook and so the user will feel more relaxed
when cooking and will use the product more often which
means they will learn to cook a lot faster.
Choose of level of cooking: with the user being able to choose
the level of cooking which they are at the user can slowly
work their way up through the levels and slowly get better
rather than a big jump from one level to the next level.
A help guide feature: if a user is unsure of something they
can enter the help guide and when they understand the
problem then they can move on and continue cooking. This
feature can also be used to learn new things about cooking.
11. Video and animation demonstrations: Videos and animations
of cooking will help the use through harder steps which they
may have not been able to understand through just images
such as folding of raps or kneading of doe.
Describe and justify which interactive style you are going to
use (presentation, tutorial, demonstration etc).
My product will be a combination of presentation and
demonstration. This is because the user will need to be shown or
demonstrated the cooking methods such as kneading dough. It will
also have video with a person presenting how to cook. This suits a
cook book because to learn to cook a person needs to be shown
how to which is done through demonstration and presentation.
Identify a method for determining the ability, intelligence and
expectations of the user, including issues concerning
accessibility for disabled users.
To determine the ability of the user would be quite hard to do with a
quiz or test and so I will level the recipes so that the user can
choose a level that they seems at their level and if it is too hard or
too easy they can then change. There is also a help section for the
users if they are having trouble which contains information such as
glossaries and information about cooking terms and ingredients.
For the disabled users I will have a function in which the user will be
able to either have the instructions read out and video
demonstrations explained for those who are vision impaired. For
those who are hearing impaired I will have all the speech in text
and the demonstrations can have sub titles.
Design and complete an assets list.
There is a number of things that I will require to create the product.
The computer (Vostro™220’s slim tower) needed to make my
product will have:
Intel core 2 duo processor E7400
Vista with XP
4 GB DDR2 SDRAM memory
320GB hard drive
22 inch monitor
256MB ATI Radeon HD 3450 graphic card
16x DVD burner
12. Determine a navigation structure for the product.
Determine a method for reducing the cognitive load on a user
through a variety of metaphors.
I will use a real looking kitchen to reduce the cognitive load on
the user. It will allow the user to learn how to cook in a familiar
environment and depending on what section they go to they use
a range of simple metaphors (such as a book to go to the
tutorial) to reduce the cognitive load on the user.
Interface element design
Prepare sketches of the interface control elements (audio and
video controls, buttons and menus) complete with