Principals of design <ul><li>List the main principles of design? </li></ul><ul><li>Balance </li></ul><ul><li>Rhythm </li></ul><ul><li>Proportion </li></ul><ul><li>Dominance </li></ul><ul><li>Unity </li></ul>Unity- is when all the design elements work together to form an image or design which all the elements work with each other. Emphasis- is where a multiple of elements are on a page and the one is different or highlighted to attract attention to just one main image. In the first image because there is only grass on the image then one yellow ball the reader eye is drawn to the ball because of the differences in the ball to the grass. In the second image the candle holder draws the reader’s attention to the centre where the only candle is located in the candle stand.
Principals of design Rhythm- is the repetition of elements which can create movement. In the image on the right the repetition of the round metal bars gives the movement of going upwards and with the camera angle pointing upwards it puts the view of the image feel like climbing upwards. Balance-this is where the elements on a page make the page look balanced and equal. There are two types asymmetrical and symmetrical. Symmetrical is where the weight of the elements on the page is equal (see first image on the right.) Asymmetrical balance is where the elements on the page are not all the same size but are still equal. Such as in the second image on the right where the green apples are the largest but the page is then balanced out by the other 3 piles of smaller fruit.
Principals of design Symmetry- is where the images on the page are exactly the same on each side. It can either be vertical symmetry (as shown on the right) or horizontal symmetry. Repetition – is where an image, shape or line is repeated several times across a design which creates patterns and textures. To make repetition more interesting variety can be used. This is where the same element is used many times like in repetition but some are different to the others. A few of the elements may be made to be made larger or a few may have different colours. The first image shows variety and the second shows plain repetition.
Elements of design 1. List the main elements of design? Point Line Shape Texture Colour Point- is a dot or a single picture which can enclose an object or draw attention to a section on a page. It is an element on a page which has no extension. . Line- is an extension of the point in which the line creates direction and movement on a page. Lines can be grouped together to form texture and images such as waves.
Elements of design Texture- this is where an image makes it look like there is a real surface on the page. Such the texture image on the right would make the page look like a rock. This can make images look more realistic. Shape – shapes are an enclosed area. The three basic shapes are circle, square (or rectangle) and triangle. Shape can be 2D or 3D depending on what is required in the design. They can help to enclose a space and make a design look more interesting. Colour- is white light which is reflected in which we can then see it. It is usually reflected on to something shinny such as a crystal or diamond or through water. Colour can create more interest in a image as well as more meaning such as the colour blue associated with calm and relax so it may be used for an advertisement for a day spa.