Facebook Fundraising

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Laura Allahiari, Mark Priebe, Brittney Frankel

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The 2014 Desktop Reference Guide by Blackbaud gives you insight and practical advice on The Constituent Lifecycle and serves as Your Guide to the Donor Experience. With this guide, you’ll better understand what that day-in and day-out— described as the constituent lifecycle—might look like for your donors. As you work through the chapters, you’ll see many different places where you can thank your supporters, share great information and resources with them, and make them feel like they are changing the world for the better, with you.

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The big news: online revenue for nonprofits grew by just 1% in 2018. But that's just scratching the surface of the M+R Benchmarks Study, and if we dig a bit deeper we will find a vast treasure trove of crucial findings. Join us for an in-depth review of digital data from dozens of nonprofits and explore what’s working, what’s trending, and what’s changing for online fundraising, advocacy, and marketing. We'll share key metrics for: Fundraising, including retention, ticket sales, membership, and more. Email, from advocacy to newsletters to fundraising. Social media, with a special focus on Facebook Fundraisers. Digital ads -- how much your peers are spending, where they're spending it, and what kind of returns they're seeing. Mobile, including web traffic, bulk SMS, and peer-to-peer advocacy.

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So you've generated a lot of new donations during the final weeks of the year. Now what? Will they give again? Let's figure out how to get the next gift in 2022! In this session you’ll learn: Easy, actionable tips to keep those donors giving over the long term The research you really need to know conducted by the nonprofit sector’s leading authorities on building donor loyalty Whether you are a large or small organization, these donor retention strategies can work wonders for your bottom line. If you put these principles into action, you'll see astounding results.

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https://bloomerang.co/resources/speaking/ Fundraisers spend a lot of time acquiring new donors, and with good cause. However, in order to create a long-lasting relationship, the most critical gift isn’t the first; it’s the second. In this session, we will make the case for why development professionals should concentrate on acquiring a donor’s second gift in order to achieve sustainable funding, high donor retention rates and high donor lifetime values. You’ll see examples that can be implemented by any organization, whether you are a one-person shop or a large development department. The results can be astounding when put into daily use! Learning Outcomes: Explore current research on donor loyalty and retention Understand the importance of donor lifetime value Learn new donor communications techniques that get the second gift

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