Find Us Online<br />www.BEMgroupinc.com<br />@BEMinteractive<br />
Social Sells and HOW!?Leveraging the Uniqueness of Social Media<br />Part of the BĒM Group<br />Social Media Marketing Ser...
Social Sells and HOW!?Leveraging the Uniqueness of Social Media<br />Agenda – in 30 minutes<br />Overview of Digital Marke...
Overview<br />Social Marketing<br />Paid Advertising<br />Email Campaigns<br />Mobile Strategy<br />Search Optimization<br...
Overview<br />Social Media  Marketing<br />
Digital gains larger portion of marketing budget<br />Traditional budgets shrink<br />Overview<br />
Role of Social<br />
Role of Social<br />Understanding & embracing social network marketing is mission critical.<br />
Understanding & embracing social network marketing PROPERLY is mission critical.<br />Uniqueness of Social<br />
Understanding & embracing social network marketing PROPERLY is mission critical.<br />Social Works!?<br />DO’s – Branding,...
Understanding & embracing social network marketing PROPERLY is mission critical.<br />Social Works!?<br />Top 100 Social M...
Social Reputation – What?<br />Reach<br />Engagement<br />Social Media is the child of Traditional Marketing. We do well t...
Social Reputation – What?<br />Reach<br />Subscribers, Fans, Connections and Followers…<br />
Social Reputation – What?<br />Engagement<br />Quantity of reaction to Reach…<br />
Social Reputation – What?<br />Quality of reaction to Reach…<br />Sentiment<br />
Social Reputation – What?<br />Value of reaction to Reach…<br />Brand Affect?<br />	Search Results?<br />Affect<br />
Social Reputation – What?<br />Retention<br />
Social Sells and HOW!?Leveraging the Uniqueness of Social Media<br />Conclusions<br />Social Media is one tool to market e...
The End<br />
Stay Connected<br />Blog<br />www.BEMgroupinc.com<br />	@WilliamsKim<br />Facebook<br />
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Social Sells And How

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This presentation was delivered 3/10/2011 in Las Vegas for the Vortex ASPDOTNETSTOREFRONT Conference.

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Social Sells And How

  1. 1. Find Us Online<br />www.BEMgroupinc.com<br />@BEMinteractive<br />
  2. 2. Social Sells and HOW!?Leveraging the Uniqueness of Social Media<br />Part of the BĒM Group<br />Social Media Marketing Series<br />Presented by Kim E. Williams<br />@WilliamsKim<br />
  3. 3. Social Sells and HOW!?Leveraging the Uniqueness of Social Media<br />Agenda – in 30 minutes<br />Overview of Digital Marketing Landscape<br />Role of Social Media<br />Uniqueness of Social Media<br />How it can work for you - kinda<br />
  4. 4. Overview<br />Social Marketing<br />Paid Advertising<br />Email Campaigns<br />Mobile Strategy<br />Search Optimization<br />Google Analytics<br />Great Website<br />Solid Hosting<br />
  5. 5. Overview<br />Social Media Marketing<br />
  6. 6. Digital gains larger portion of marketing budget<br />Traditional budgets shrink<br />Overview<br />
  7. 7. Role of Social<br />
  8. 8. Role of Social<br />Understanding & embracing social network marketing is mission critical.<br />
  9. 9. Understanding & embracing social network marketing PROPERLY is mission critical.<br />Uniqueness of Social<br />
  10. 10. Understanding & embracing social network marketing PROPERLY is mission critical.<br />Social Works!?<br />DO’s – Branding, Search Optimization<br />DON’Ts – Leads, Sales<br />
  11. 11. Understanding & embracing social network marketing PROPERLY is mission critical.<br />Social Works!?<br />Top 100 Social Media successes based on Reputation – via www.SocialMedia.Alterian.com SM2.<br />
  12. 12. Social Reputation – What?<br />Reach<br />Engagement<br />Social Media is the child of Traditional Marketing. We do well to remember the heritage as well as the differences.<br />Sentiment<br />Affect<br />
  13. 13. Social Reputation – What?<br />Reach<br />Subscribers, Fans, Connections and Followers…<br />
  14. 14. Social Reputation – What?<br />Engagement<br />Quantity of reaction to Reach…<br />
  15. 15. Social Reputation – What?<br />Quality of reaction to Reach…<br />Sentiment<br />
  16. 16. Social Reputation – What?<br />Value of reaction to Reach…<br />Brand Affect?<br /> Search Results?<br />Affect<br />
  17. 17. Social Reputation – What?<br />Retention<br />
  18. 18. Social Sells and HOW!?Leveraging the Uniqueness of Social Media<br />Conclusions<br />Social Media is one tool to market ecommerce online<br />Social Media is an effective tool to increase Search visibility and Brand awareness<br />Search and Brand sells – thus does Social Media<br />
  19. 19. The End<br />
  20. 20. Stay Connected<br />Blog<br />www.BEMgroupinc.com<br /> @WilliamsKim<br />Facebook<br />
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