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Social Sells And How

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This presentation was delivered 3/10/2011 in Las Vegas for the Vortex ASPDOTNETSTOREFRONT Conference.

This presentation was delivered 3/10/2011 in Las Vegas for the Vortex ASPDOTNETSTOREFRONT Conference.

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Transcript

  • 1. Find Us Online
    www.BEMgroupinc.com
    @BEMinteractive
  • 2. Social Sells and HOW!?Leveraging the Uniqueness of Social Media
    Part of the BĒM Group
    Social Media Marketing Series
    Presented by Kim E. Williams
    @WilliamsKim
  • 3. Social Sells and HOW!?Leveraging the Uniqueness of Social Media
    Agenda – in 30 minutes
    Overview of Digital Marketing Landscape
    Role of Social Media
    Uniqueness of Social Media
    How it can work for you - kinda
  • 4. Overview
    Social Marketing
    Paid Advertising
    Email Campaigns
    Mobile Strategy
    Search Optimization
    Google Analytics
    Great Website
    Solid Hosting
  • 5. Overview
    Social Media Marketing
  • 6. Digital gains larger portion of marketing budget
    Traditional budgets shrink
    Overview
  • 7. Role of Social
  • 8. Role of Social
    Understanding & embracing social network marketing is mission critical.
  • 9. Understanding & embracing social network marketing PROPERLY is mission critical.
    Uniqueness of Social
  • 10. Understanding & embracing social network marketing PROPERLY is mission critical.
    Social Works!?
    DO’s – Branding, Search Optimization
    DON’Ts – Leads, Sales
  • 11. Understanding & embracing social network marketing PROPERLY is mission critical.
    Social Works!?
    Top 100 Social Media successes based on Reputation – via www.SocialMedia.Alterian.com SM2.
  • 12. Social Reputation – What?
    Reach
    Engagement
    Social Media is the child of Traditional Marketing. We do well to remember the heritage as well as the differences.
    Sentiment
    Affect
  • 13. Social Reputation – What?
    Reach
    Subscribers, Fans, Connections and Followers…
  • 14. Social Reputation – What?
    Engagement
    Quantity of reaction to Reach…
  • 15. Social Reputation – What?
    Quality of reaction to Reach…
    Sentiment
  • 16. Social Reputation – What?
    Value of reaction to Reach…
    Brand Affect?
    Search Results?
    Affect
  • 17. Social Reputation – What?
    Retention
  • 18. Social Sells and HOW!?Leveraging the Uniqueness of Social Media
    Conclusions
    Social Media is one tool to market ecommerce online
    Social Media is an effective tool to increase Search visibility and Brand awareness
    Search and Brand sells – thus does Social Media
  • 19. The End
  • 20. Stay Connected
    Blog
    www.BEMgroupinc.com
    @WilliamsKim
    Facebook