3. Dabbling
• BaconGeek.com
• SEO mojo
• Affiliate programs
• Cataloging ‘bacon’
Monday, March 2, 2009
4. Things about bacon
• Bacon consumption up 40% in US - 5 years
• Actually easy to ship
• Lots and lots of Mom & Pop shops out
there
• 2007 Farm bill changing how bacon sold
Monday, March 2, 2009
5. To Think About
• Fulfillment
• Inventory
• Website technology
• Promotion/marketing
• Deals
Monday, March 2, 2009
6. Things we use
• Linode - Hosting
• Ads: Goog, Facebook &
• Google Checkout
MySpace
• Bank of America
• Google Analytics
• MyCorporation.com
• RingCentral - Phone/Fax
• JS-Kit - Reviews
• Endicia - Postage
• IntenseDebate -
• USPS - Shipping
comments
• UserVoice - Feedback
• WordPress - Blog
• HP - inkjet printer
• AWS - Backups
• Craigslist - Fridges/
• Vimeo - vids
Freezers
• iMovie, Photoshop
Monday, March 2, 2009
7. Community Events
• Internet-named ‘Masterbacon’
• BaconCamp.org
• Great way to spread the word & get
content for the site (recipes)
Monday, March 2, 2009
8. Lessons learned
• Just do it
• Don’t be a afraid of fulfillment
• Be cheap
• Sex sells (from the Duh Department)
• Find unique/cheap ways to get traffic/help
• Make sure you love it
• Founders == married
Monday, March 2, 2009
9. All that shit
Paul Graham
says is true
Monday, March 2, 2009