Blyk Enables
Effective solutions for a range of objectives




                                                Blyk
1    ©...
Satisfying advertiser needs


                   Awareness        Reach a relevant, targeted audience using mobile messagi...
Blyk tools

                                    •  Message                •  Text Message Banner
                   Awaren...
Example: L’Oreal spokesmodel dialogue




                                        Blyk
4   © Blyk Tuesday, March 3, 2009
Blyk
5   © Blyk Tuesday, March 3, 2009
Blyk
6   © Blyk Tuesday, March 3, 2009
Blyk
7   © Blyk Tuesday, March 3, 2009
Blyk
8   © Blyk Tuesday, March 3, 2009
Blyk
9   © Blyk Tuesday, March 3, 2009
Blyk
10   © Blyk Tuesday, March 3, 2009
Blyk
11   © Blyk Tuesday, March 3, 2009
Research Tools


                                     •    SMS polling (max 3 questions)
                                 ...
On Blyk content services

     Increases engagement
^ 

     Align you brand with relevant content messages
^ 

     Spons...
Blyk
14   © Blyk Tuesday, March 3, 2009
Blyk Delivers
Key USPs of Blyk




                                     Blyk
15   © Blyk Tuesday, March 3, 2009
Blyk delivers

                                       • Trusted relationship
     •  Direct access to 16-24s
             ...
Blyk delivers

                                       • Trusted relationship
     •  Direct access to 16-24s
             ...
Delivering against a range of marketing needs
                                                Awareness
                  ...
Delivering against a range of marketing needs

                                               Complement
      Outdoor    ...
Integrating Blyk with your other media activity


Complement                                                        Amplif...
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Blyk Enables

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http://media.blyk.com Blyk is the free mobile service for young people funded by advertising.

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Blyk Enables

  1. 1. Blyk Enables Effective solutions for a range of objectives Blyk 1 © Blyk Tuesday, March 3, 2009
  2. 2. Satisfying advertiser needs Awareness Reach a relevant, targeted audience using mobile messaging Include response & interaction to build dialogue Engagement Add a call to action Sales Insight Analyse interactions with your core audience group or ask them directly Blyk 2 © Blyk Tuesday, March 3, 2009
  3. 3. Blyk tools •  Message •  Text Message Banner Awareness •  Send-to-a-friend •  Dialogue Engagement •  Super group creation •  Click-through (Blyk) •  Click-to-call •  Click-through (Mobile Internet) Sales •  Digital voucher •  Questionnaire •  Reporting Insight •  Super group analysis •  Data analysis Blyk 3 © Blyk Tuesday, March 3, 2009
  4. 4. Example: L’Oreal spokesmodel dialogue Blyk 4 © Blyk Tuesday, March 3, 2009
  5. 5. Blyk 5 © Blyk Tuesday, March 3, 2009
  6. 6. Blyk 6 © Blyk Tuesday, March 3, 2009
  7. 7. Blyk 7 © Blyk Tuesday, March 3, 2009
  8. 8. Blyk 8 © Blyk Tuesday, March 3, 2009
  9. 9. Blyk 9 © Blyk Tuesday, March 3, 2009
  10. 10. Blyk 10 © Blyk Tuesday, March 3, 2009
  11. 11. Blyk 11 © Blyk Tuesday, March 3, 2009
  12. 12. Research Tools •  SMS polling (max 3 questions) •  WAP surveys (max 20 questions) QUANT •  Online surveys •  Mobile CATI •  Text dialogues •  MMS voxpops (max 50 sample) QUAL •  Focus groups (every 2nd Thursday) •  Deliberative research Blyk 12 © Blyk Tuesday, March 3, 2009
  13. 13. On Blyk content services Increases engagement ^  Align you brand with relevant content messages ^  Sponsor content to build association with interests and passions ^  Leverage your existing mobile content or WAP site ^  •  Message members about your content or mobile site Develop long-term relationships with members ^  •  Delivering multiple messages •  Tactical brand campaigns Extend your brand message to fit around entertaining and informative ^  messages to engage members Blyk 13 © Blyk Tuesday, March 3, 2009
  14. 14. Blyk 14 © Blyk Tuesday, March 3, 2009
  15. 15. Blyk Delivers Key USPs of Blyk Blyk 15 © Blyk Tuesday, March 3, 2009
  16. 16. Blyk delivers • Trusted relationship •  Direct access to 16-24s •  Based on understanding •  100% opted in Access Relationship •  Built on WOM •  Proprietary delivery systems •  Intuitive response mechanic •  Familiar messaging format •  Your own mobile customer domain •  100% profiled •  Unbeatable results •  Unique handset recognition •  Cost-effective engagement Relevance Results •  Implicit behaviour •  Full accountability •  Day of week and daypart •  Proprietary reporting systems • True value exchange •  Data analysis Blyk 16 © Blyk Tuesday, March 3, 2009
  17. 17. Blyk delivers • Trusted relationship •  Direct access to 16-24s •  Based on understanding •  100% opted in •  Built on WOM •  Proprietary delivery systems •  Intuitive response mechanic •  Familiar messaging format •  Your own mobile customer domain •  100% profiled •  Unbeatable results •  Unique handset recognition •  Cost-effective engagement •  Implicit behaviour •  Full accountability •  Day of week and daypart •  Proprietary reporting systems • True value exchange •  Data analysis Blyk 17 © Blyk Tuesday, March 3, 2009
  18. 18. Delivering against a range of marketing needs Awareness Branding Outdoor Radio Cinema Image TV Press Affinity DM Online (Prospect) Interaction Consideration Email POS Events Purchase DM (Customer) Loyalty £ Blyk 18 © Blyk Tuesday, March 3, 2009
  19. 19. Delivering against a range of marketing needs Complement Outdoor Radio Cinema TV Press DM Online (Prospect) Email POS Events DM (Customer) £ Blyk 19 © Blyk Tuesday, March 3, 2009
  20. 20. Integrating Blyk with your other media activity Complement Amplify From a consumer-centric position Timing Insight Blyk 20 © Blyk Tuesday, March 3, 2009

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