Presentation at #momopt about sapo.pt's mobile strategy and random thoughts.

1. From Desk to Mobile
Celso Martinho
Monday, March 2, 2009

2. This is the year!
... yeah, right
Monday, March 2, 2009

3. Context
“our view”
Monday, March 2, 2009

4. Everyone wants a piece
Monday, March 2, 2009

5. Operators want services
Monday, March 2, 2009

6. Or become pipes
Monday, March 2, 2009

7. Vendors want user experience
... to say the least
Monday, March 2, 2009

8. Or lose margin$
Monday, March 2, 2009

9. Portals want platforms
Monday, March 2, 2009

10. Or can’t get through
Monday, March 2, 2009

11. Or variations of...
Monday, March 2, 2009

12. Random thoughts
Monday, March 2, 2009

13. We know nothing...
Monday, March 2, 2009

14. ...and we’re nerds
Monday, March 2, 2009

15. Time to Market FAIL
Monday, March 2, 2009

16. Platform FAIL find
partner
Monday, March 2, 2009

17. Focus groups
... right dosage
Monday, March 2, 2009

18. Browser is the LCD
... better than WAP
still
Monday, March 2, 2009

19. Marketplaces
... vendor’s dreamland
Monday, March 2, 2009

20. Recycling is key
... or “the cloud” for the consultant
Monday, March 2, 2009

21. Web as the platform?
Monday, March 2, 2009

22. Emerging Products
80
72 74
61
57
60
40
20
3
0
BlackBerry iPhone
G1
Nokia
iPhone
Storm
5800
3G
Days to 1M devices sold source: engadget.com
Monday, March 2, 2009

23. Emerging Products
iPhone Java ME Windows Mobile Android
Symbian Palm Other
9% 7%
6%
6%
2%
3%
67%
Web usage by Mobile Platform source: fortune.com
Monday, March 2, 2009

24. Portugal!=Europe
Monday, March 2, 2009

25. Data plans drive adoption
Monday, March 2, 2009

26. Macro strategy
Monday, March 2, 2009

27. Emerging
Platforms
Native Apps
Monday, March 2, 2009

28. Everyone
Else
Mobile Web Portal
Monday, March 2, 2009

29. Good partners
Monday, March 2, 2009

30. Great content
... not the same cat though
Monday, March 2, 2009

31. Labs & Innovation
Monday, March 2, 2009

32. We sell ads
Monday, March 2, 2009

33. Or simply
• Get as many eyeballs as you can
• Make them loyal with great products
• Make money out of (smart) ads
• Innovate, rethink, start from scratch
Monday, March 2, 2009

34. We’re hiring...
Ok thanks bye
celso@co.sapo.pt
http://mobile.sapo.pt http://m.sapo.pt http://labs.sapo.pt
Monday, March 2, 2009