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Desk To Mobile

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Presentation at #momopt about sapo.pt's mobile strategy and random thoughts.

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Desk To Mobile

  1. 1. From Desk to Mobile Celso Martinho Monday, March 2, 2009
  2. 2. This is the year! ... yeah, right Monday, March 2, 2009
  3. 3. Context “our view” Monday, March 2, 2009
  4. 4. Everyone wants a piece Monday, March 2, 2009
  5. 5. Operators want services Monday, March 2, 2009
  6. 6. Or become pipes Monday, March 2, 2009
  7. 7. Vendors want user experience ... to say the least Monday, March 2, 2009
  8. 8. Or lose margin$ Monday, March 2, 2009
  9. 9. Portals want platforms Monday, March 2, 2009
  10. 10. Or can’t get through Monday, March 2, 2009
  11. 11. Or variations of... Monday, March 2, 2009
  12. 12. Random thoughts Monday, March 2, 2009
  13. 13. We know nothing... Monday, March 2, 2009
  14. 14. ...and we’re nerds Monday, March 2, 2009
  15. 15. Time to Market FAIL Monday, March 2, 2009
  16. 16. Platform FAIL find partner Monday, March 2, 2009
  17. 17. Focus groups ... right dosage Monday, March 2, 2009
  18. 18. Browser is the LCD ... better than WAP still Monday, March 2, 2009
  19. 19. Marketplaces ... vendor’s dreamland Monday, March 2, 2009
  20. 20. Recycling is key ... or “the cloud” for the consultant Monday, March 2, 2009
  21. 21. Web as the platform? Monday, March 2, 2009
  22. 22. Emerging Products 80 72 74 61 57 60 40 20 3 0 BlackBerry iPhone G1 Nokia iPhone Storm 5800 3G Days to 1M devices sold source: engadget.com Monday, March 2, 2009
  23. 23. Emerging Products iPhone Java ME Windows Mobile Android Symbian Palm Other 9% 7% 6% 6% 2% 3% 67% Web usage by Mobile Platform source: fortune.com Monday, March 2, 2009
  24. 24. Portugal!=Europe Monday, March 2, 2009
  25. 25. Data plans drive adoption Monday, March 2, 2009
  26. 26. Macro strategy Monday, March 2, 2009
  27. 27. Emerging Platforms Native Apps Monday, March 2, 2009
  28. 28. Everyone Else Mobile Web Portal Monday, March 2, 2009
  29. 29. Good partners Monday, March 2, 2009
  30. 30. Great content ... not the same cat though Monday, March 2, 2009
  31. 31. Labs & Innovation Monday, March 2, 2009
  32. 32. We sell ads Monday, March 2, 2009
  33. 33. Or simply • Get as many eyeballs as you can • Make them loyal with great products • Make money out of (smart) ads • Innovate, rethink, start from scratch Monday, March 2, 2009
  34. 34. We’re hiring... Ok thanks bye celso@co.sapo.pt http://mobile.sapo.pt http://m.sapo.pt http://labs.sapo.pt Monday, March 2, 2009

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