Taking the Fear out of Blogging Presented by: Kinetic Knowledge, an online marketing services company www.kineticknowledge.com

Overview: What can I use my blog for? How can business blogging generate money for me? How do I define my target online audience? Content is KING What makes a good blog article? How do I make sure my blog is relevant/interesting/funny/accurate? How often should I post? Should I have someone proof-read my posts? How easy is it to enter blogs and correct mistakes? How much time will I need to devote to make blogging work? How do I get people to read my blogs? Are social networks like Facebook and Twitter a gateway to establishing a blog presence? What happens if I try it, don’t like it and want to quit? What services does Kinetic Knowledge provide?

Overview:

What can I use my blog for?

How can business blogging generate money for me?

How do I define my target online audience?

Content is KING

What makes a good blog article?

How do I make sure my blog is relevant/interesting/funny/accurate?

How often should I post?

Should I have someone proof-read my posts?

How easy is it to enter blogs and correct mistakes?

How much time will I need to devote to make blogging work?

How do I get people to read my blogs?

Are social networks like Facebook and Twitter a gateway to establishing a blog presence?

What happens if I try it, don’t like it and want to quit?

What services does Kinetic Knowledge provide?

What Can I Use My Blog For? Listings/Product Visibility Establishing personal brand Staying connected to your existing sphere Direct Marketing, gaining subscriptions Niche Marketing Establishing YOU as an area expert Promoting your professional expertise Establishing presence in your marketplace Natural Search Engine Optimization

Listings/Product Visibility

Establishing personal brand

Staying connected to your existing sphere

Direct Marketing, gaining subscriptions

Niche Marketing

Establishing YOU as an area expert

Promoting your professional expertise

Establishing presence in your marketplace

Natural Search Engine Optimization

How Can Blogging Make me $$? Increased Search Engine Visibility Are you there when people are searching? Generate online leads and convert sales. Cost-Effective Marketing You can make a splash for pennies on the dollar compared to traditional advertising mediums More Efficient Connections Blogs have automatic subscription mechanisms that save you time in staying connected to your existing clients – it’s easy! Cheaper Online Content Management No more need to ‘pay the programmer’ to change your sites, you can easily do it yourself. Get Viral! Blogs have automatic settings to push your articles to places like Facebook, Twitter and LinkedIn. Set it and forget it!

Increased Search Engine Visibility

Are you there when people are searching? Generate online leads and convert sales.

Cost-Effective Marketing

You can make a splash for pennies on the dollar compared to traditional advertising mediums

More Efficient Connections

Blogs have automatic subscription mechanisms that save you time in staying connected to your existing clients – it’s easy!

Cheaper Online Content Management

No more need to ‘pay the programmer’ to change your sites, you can easily do it yourself.

Get Viral!

Blogs have automatic settings to push your articles to places like Facebook, Twitter and LinkedIn. Set it and forget it!

Brainstorm Remember this is an ‘online’ target audience Are there several targets? Think about their needs, wants, challenges, pain points What might they realistically type into the search engine? Step outside your own knowledge set, and into your potential client’s shoes Make a list Use this with discipline as a content creation guide Defining Your Target Audience

Brainstorm

Remember this is an ‘online’ target audience

Are there several targets?

Think about their needs, wants, challenges, pain points

What might they realistically type into the search engine?

Step outside your own knowledge set, and into your potential client’s shoes

Make a list

Use this with discipline as a content creation guide

Content is KING Narrow and Specific, why? Consumers now search more specifically, if you don’t narrow the topic you lose the opportunity to connect with those that know exactly what they want! How to choose “good” information? See the previous slide on defining your target audience Where can you find content? Many good blogs come from content you already have: emails, PDFs, e-news, word docs. Think about turning everyday communications into blogs vs. one on one emails How do you relate to your audience? Put yourself in their shoes! What kind of information do they want?

Narrow and Specific, why?

Consumers now search more specifically, if you don’t narrow the topic you lose the opportunity to connect with those that know exactly what they want!

How to choose “good” information?

See the previous slide on defining your target audience

Where can you find content?

Many good blogs come from content you already have: emails, PDFs, e-news, word docs. Think about turning everyday communications into blogs vs. one on one emails

How do you relate to your audience?

Put yourself in their shoes! What kind of information do they want?

Fresh, Relevant, Unique Content Delivery of Value Specialized information Pass along of a great resource Education / tutorials / tips Timely information Special offers A Good Title – be specific, include your keyphrases! Optimization Techniques Internal Linking: Links to other relevent blog articles within your own site Call to Action Linking: Links to lead capture tools on your website or blog Add important keyphrases in tags and categories – only if relevant to the post! Use good active link text, no “click here” or “visit my website” - use keyphrases that are important to you as active links. Use Alt Tags on images and text links (mouseover text) What Makes a Good Blog Article?

Fresh, Relevant, Unique Content

Delivery of Value

Specialized information

Pass along of a great resource

Education / tutorials / tips

Timely information

Special offers

A Good Title – be specific, include your keyphrases!

Optimization Techniques

Internal Linking: Links to other relevent blog articles within your own site

Call to Action Linking: Links to lead capture tools on your website or blog

Add important keyphrases in tags and categories – only if relevant to the post!

Use good active link text, no “click here” or “visit my website” - use keyphrases that are important to you as active links.

Use Alt Tags on images and text links (mouseover text)

How Often Should You Post? What are your search visibility goals? Looking to tackle page 1 for a competitive term/s? Trying to establish your brand in the search engines? What are your direct marketing goals? Want to build a large subscribership? Only serving an existing client database? The MORE you put in, the MORE you get out! Blogging frequency should fit your goals, 1-3x per week is healthy

What are your search visibility goals?

Looking to tackle page 1 for a competitive term/s?

Trying to establish your brand in the search engines?

What are your direct marketing goals?

Want to build a large subscribership?

Only serving an existing client database?

The MORE you put in, the MORE you get out!

Blogging frequency should fit your goals, 1-3x per week is healthy

Do I Need a Proofreader? I’m not comfortable with my writing skills – what do I do? You don’t necessarily need to be a good writer to excel at blogging, but you do need to be good at providing value. Hire a writer to create custom content based on provided direction Hire an editor – have your VA optimize your posts Do a swap with other peers for post proofing

I’m not comfortable with my writing skills – what do I do?

You don’t necessarily need to be a good writer to excel at blogging, but you do need to be good at providing value.

Hire a writer to create custom content based on provided direction

Hire an editor – have your VA optimize your posts

Do a swap with other peers for post proofing

Creating Blogs, Editing? It’s Easy! If you can send emails, you can blog!

It’s Easy! If you can send emails, you can blog!

How Much Time Do I Devote? A healthy level of business blogging is 1-3 times per week Blog posts do not need to be long, they just need to deliver value. The more you put in, the more you get out Setting a posting discipline (on what regular days and when) from the get-go makes it easier Brainstorming about your target market ensures your posts hit the right audience Utilize content from things you already do – emails, e-news, Word docs, PDFs Don’t add social networking until you are comfortable blogging! This is your foundation.

A healthy level of business blogging is 1-3 times per week

Blog posts do not need to be long, they just need to deliver value.

The more you put in, the more you get out

Setting a posting discipline (on what regular days and when) from the get-go makes it easier

Brainstorming about your target market ensures your posts hit the right audience

Utilize content from things you already do – emails, e-news, Word docs, PDFs

Don’t add social networking until you are comfortable blogging! This is your foundation.

Use email marketing in conjunction with blogging! Promote blog subscription signups Invite commentary on specific articles Spend time optimizing your posts so they hit the right audience in the search engines Find other blogs having relevant conversations and leave commentary that links to a similar discussion on your blog Add Social networking to your mix and hook up your blogs to auto publish links (via Facebook, LinkedIn, and Twitter). How Do I Get Readers?

Use email marketing in conjunction with blogging!

Promote blog subscription signups

Invite commentary on specific articles

Spend time optimizing your posts so they hit the right audience in the search engines

Find other blogs having relevant conversations and leave commentary that links to a similar discussion on your blog

Add Social networking to your mix and hook up your blogs to auto publish links (via Facebook, LinkedIn, and Twitter).

Is Social Networking a Gateway To Establishing Blog Presence? We would actually argue the opposite. A blog should be considered a good foundation for all your technologies. It’s like the home base. Once you’ve mastered blogging, social networking becomes easier as you can auto push your blog articles to things like Facebook, Twitter and LinkedIn. Blogs are great mediums to showcase video from YouTube and PDFs or Power Point presentations. They can also house mp3 files and serve as a podcast platform. Your blog makes social networking just a little easier to manage.

What Happens if I Try It, Don’t Like it, and Quit? Just about the same as would happen with anything falling in this category, not much. If you start a blog and abandon it – just make sure you take it down so Google doesn’t continue to recommend it (even on the free platforms, take them down!). You don’t want people to find a site that you are not actively managing. Usually you can also get a complete ‘dump’ of the content you’ve put in to the site so you have it in case you’d like to start up again.

A suite of online services designed to drive websites and/or blog sites to generate leads and produce sales Business Blogs (branding, search optimization, direct marketing) Blog Content Creation – custom articles and generic libraries Educational Tutorials, Videos and Webinars Social Media Marketing Planning Analytics & Website Health Permission/Subscription Based Marketing Strategy Consulting Content Aggregation Systems PPC campaign management How Can Kinetic Knowledge Help?

A suite of online services designed to drive websites and/or blog sites to generate leads and produce sales

Business Blogs (branding, search optimization, direct marketing)

Blog Content Creation – custom articles and generic libraries

Educational Tutorials, Videos and Webinars

Social Media Marketing Planning

Analytics & Website Health

Permission/Subscription Based Marketing

Strategy Consulting

Content Aggregation Systems

PPC campaign management

Stress-free systems that get results! We provide: Return on your time An elimination of fear High value for your investment Measurable results Quality Service Top-Notch Education Technology acumen Why Clients Need Kinetic The team at Kinetic is a pleasure to work with; their dedication and knowledge are unsurpassed. If you are looking for a stress free system which gets results and provides training, writing, design and consulting of the highest caliber, then look no further. Kinetic Knowledge has my highest recommendation.” ~Tim Anderson, AZ Realtor

Stress-free systems that get results!

We provide:

Return on your time

An elimination of fear

High value for your investment

Measurable results

Quality Service

Top-Notch Education

Technology acumen

Contact Us Today Kinetic Knowledge Sales: Chris Frerecks Skype: Frerecks O (732) 722 5915 C (970) 471 3079 [email_address] Subscribe for regular Business Blogging Knowledge Subscribe for regular Real Estate Blogging Knowledge

Kinetic Knowledge Sales:

Chris Frerecks

Skype: Frerecks

O (732) 722 5915

C (970) 471 3079

[email_address]

Subscribe for regular Business Blogging Knowledge

Subscribe for regular Real Estate Blogging Knowledge