When two companies merge together, there is a necessity to portray to the public at large that the merger was a successful one and that things are moving forward on a positive note. That is why when American Airlines and US Airways recently merged, they have put forth a branding effort to display to the public service will continue without interruption around the globe with even more destinations and services.
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Company Branding For the American Airlines - US Airways Merger
1.
2. When two companies merge together, there is a
necessity to portray to the public at large that the
merger was a successful one and that things are
moving forward on a positive note. That is why when
American Airlines and US Airways recently merged,
they have put forth a branding effort to display to the
public service will continue without interruption.
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http://www.absoluteapparel.com.au/
3. The new logo for the combined companies will
feature a flight symbol that has the eagle, the star
and the "A" in shades of red, white, and blue. In
keeping with the core icons of the company, this
gives a familiar, yet refreshing look to the logo.
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http://www.absoluteapparel.com.au/
4. The new airline is committed to broadening and
modernizing their passenger's traveling experience
with updated services and products, beginning with
terminals that are being redesigned as well as
improved on-board accommodations for passengers
as they travel in the aircraft.
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http://www.absoluteapparel.com.au/
5. The company understands
that in today's modern world,
time is of the essence, but so is
the comfort and convenience
of the passengers. In the
coming years the passengers
will see an entire travel
experience transformed.
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http://www.absoluteapparel.com.au/
6. The redesign of the interior of the airplanes is a bold
statement of the origin and the name of the
company, but also emphasizes looking forward while
capitalizing on the freedom of spirit of modern
America. The passenger experience inside the planes
will be one of comfort, convenience and a focused
time in the air.
More info on:
http://www.absoluteapparel.com.au/
7. Now, passengers will enjoy a totally new comfort
level in our Boeing 777 300ERs, with full flat aisle
access for First Class and Business Class seating. All
of the new services, amenities, and new options for
menus in First and Business Class international
flights will be beyond compare.
More info on:
http://www.absoluteapparel.com.au/
