Seo Vs Copywriting

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Prezentarea tinuta de Cristina Andrei la WordCamp Romania despre seo, blogging si copywriting.

Prezentarea tinuta de Cristina Andrei la WordCamp Romania despre seo, blogging si copywriting.

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Transcript

  • 1.
  • 2. Cristina Andrei
    • Specialist SEO @ Gecad ePayment / Avangate
    • 3. Blogger @ WebCopywriter.ro
    • 4. Twitter: @Cathubodua
  • Cum atrag trafic pe blog?
    • SEO (search engine optimization)
    Cum pastrez vizitatorii pe blog?
    • Web Copywriting
  • Cum se greseste in SEO?
    keyword stuffing
    (titlu, meta descriere, h1, ALT, link title)
    link exchange
    (trafic cu linkurieditoriale / blogroll)
    comentarii spam
  • 5. SEO SPAM
  • 6. Comentarii (spam) pentru link
  • 7. Ceeste SEO Copywriting?
    Pasul 1:
    SEO = atragereatraficului (vizat) pe blog
    Pasul 2:
    Copywriting = convertirea & fidelizareaacestuitrafic (comentarii, abonati, promo)
  • 8. Reguli de SEO pentru blog
    plugin SEO (titluri & meta descrieri)
    0 continutduplicat
    linking intern (cu anchor texterelevante)
    linking extern (spre site-uri de calitate)
    atragerea de link-urieditoriale
    link-uri via comentariipealtebloguri
    link-uri via social media
  • 9. Reguli de Copywriting
    • TIMPUL vizitatoruluiestelimitat
    • 10. NISA blogului
    • 11. FOCUS-ulposturilor
    • 12. FORMATAREA textului
    • 13. IMAGINI explicative
    • 14. INFO despre blog (USP) si blogger (ABOUT)
    • 15. CALL to ACTION
  • Ceobiectiveaipentrublogul tau?
    1. Vizitatori (Web Copywriting)
    Comentarii (pozitive/negative) de calitate
    Interactionarea cu vizitatoriiblogului
    Crestereauneicomunitati
    2. Google (SEO)
    Surse de trafic
    Rankings pentrucuvinte-cheie
    Promovare via social media
  • 16. SEO Copywriting