Seo Vs Copywriting

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Prezentarea tinuta de Cristina Andrei la WordCamp Romania despre seo, blogging si copywriting.

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Seo Vs Copywriting

  1. 1.
  2. 2. Cristina Andrei<br /><ul><li> Specialist SEO @ Gecad ePayment / Avangate
  3. 3. Blogger @ WebCopywriter.ro
  4. 4. Twitter: @Cathubodua</li></li></ul><li>Cum atrag trafic pe blog?<br /><ul><li> SEO (search engine optimization)</li></ul>Cum pastrez vizitatorii pe blog?<br /><ul><li> Web Copywriting</li></li></ul><li>Cum se greseste in SEO?<br />keyword stuffing<br />(titlu, meta descriere, h1, ALT, link title)<br />link exchange <br />(trafic cu linkurieditoriale / blogroll)<br />comentarii spam<br />
  5. 5. SEO SPAM<br />
  6. 6. Comentarii (spam) pentru link<br />
  7. 7. Ceeste SEO Copywriting?<br />Pasul 1:<br />SEO = atragereatraficului (vizat) pe blog<br />Pasul 2:<br />Copywriting = convertirea & fidelizareaacestuitrafic (comentarii, abonati, promo)<br />
  8. 8. Reguli de SEO pentru blog<br />plugin SEO (titluri & meta descrieri)<br />0 continutduplicat<br />linking intern (cu anchor texterelevante)<br />linking extern (spre site-uri de calitate)<br />atragerea de link-urieditoriale<br />link-uri via comentariipealtebloguri<br />link-uri via social media<br />
  9. 9. Reguli de Copywriting<br /><ul><li>TIMPUL vizitatoruluiestelimitat
  10. 10. NISA blogului
  11. 11. FOCUS-ulposturilor
  12. 12. FORMATAREA textului
  13. 13. IMAGINI explicative
  14. 14. INFO despre blog (USP) si blogger (ABOUT)
  15. 15. CALL to ACTION</li></li></ul><li>Ceobiectiveaipentrublogul tau?<br />1. Vizitatori (Web Copywriting)<br />Comentarii (pozitive/negative) de calitate<br />Interactionarea cu vizitatoriiblogului<br />Crestereauneicomunitati<br />2. Google (SEO)<br />Surse de trafic<br />Rankings pentrucuvinte-cheie<br />Promovare via social media<br />
  16. 16. SEO Copywriting<br />

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