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Cum vinde GOOGLE pentru tine?

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Prezentarea lui Munteanu Ionut Radu la Digital Marketing Forum.

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Cum vinde GOOGLE pentru tine?

  1. 1. Cum vinde GOOGLE pentru tine? 1. Diferenta intre Adwords si Adsense? 2. Ce este Google Adsense? 3. Ce este Google Adwords? 4. Google Adwords contextual network este alternativa la reteaua traditionala de banner placement? 5. Google Adwords search network 6. Google Adwords concureaza cu Search Engine Optimization (SEO) 7. Google Adwords pe video 8. Conversion tracking prin Google Adwords si Analytics
  2. 2. FAQ „ Putem sa platim reclama folosind Google Adwords cu castigurile generate utilizand servicul Google Adsense?
  3. 3. Google Adsense este un Ad server, care permite stabilirea pe site-ul nostru sau al clientilor nostrii a unei locatii in care se vor afisa reclamele de pe reteaua contextuala a Google. Ce forma de continut pot avea aceste reclame? text, imagine, flash, video Cu cat sunt mai multi vizitatori pe site, cu atat sansa ca vizitatorii sa poata da click pe reclame sunt mai mare, ceea ce insemna mai multi bani – crestere liniara si cursiva, interes activ in dezvoltare
  4. 4. Banner traditional
  5. 5. a metaphor etc banners website email marketing google adwords content network google adwords search network blogging seo forums and groups viral marketing social networking
  6. 6. S e a r c h is o n t h e p e r m a n e n t r is e  SEM spendings 2000-2007: 80x growth  Google has more than 60%  75% of the paid searches are bought through Google 42,5% ~8,3 Bill USD Search Engine marketing
  7. 7. G o o g le d o m in a t e s a ll o f t h e c o n t in e n t s Search Engine marketing
  8. 8. T e x t lin k s r e c e iv in g t h e m o s t c lic k s  Text links are beloved  Most popular among 25-64 YO Search Engine marketing
  9. 9. E le m e n t s o f S E M Search Engine Marketing - SEM 3 1 2 Other SEM services: Pay Per Click Search Engine - press releases campaigns Optimalization - product catalogs - brand/reputation PPC SEO management content network Search pages – Webanalytics – SERP Google Analytics Search Engine marketing
  10. 10. S EO v s P P C Search Engine marketing
  11. 11. S EO v s P P C PPC S EO Search Engine marketing
  12. 12. Reclma Adwords in video Si unde exista aceasta posibilitate pentru Adsense exista si loc pentru achizitia de reclama folosind Adwords. Vedeti reclama text in cadrul filmelor pe Youtube, in curand acea reclama poate fi a dumneavoastra.
  13. 13. Cum vinde GOOGLE pentru tine? 1. Diferenta intre Adwords si Adsense? 2. Ce este Google Adsense? 3. Ce este Google Adwords? 4. Google Adwords contextual network este alternativa la reteaua traditionala de banner placement? 5. Google Adwords search network 6. Google Adwords concureaza cu Search Engine Optimization (SEO) 7. Google Adwords pe video 8. Conversion tracking prin Google Adwords si Analytics
  14. 14. Munteanu Ionut Radu +40 753 118 428 www.imunteanu.com linkedin.com/in/imunteanu imunteanu.hi5.com multumesc twitter.com/imunteanu munteanu.ionut@imunteanu.com ionut_radu_munteanu imunteanu.com

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