Generating Revenue Consistently<br />Toronto Freelance Camp 2010<br />
Who We Are<br />	Enterprise Toronto is a one-stop source of information, services and programs for the City’s freelancers,...
You can avoid <br />the roller coaster by thinking like a business owner!<br />
Marketing & selling<br />Planning<br />Cash flow management<br />Partnering<br />5<br />
Marketing & Selling<br />Do it on purpose<br />Think “clients”<br />Expand your network of decision makers<br />Build rela...
Marketing & Selling<br />Understand your own unique value proposition<br />Proactively seek out opportunities<br />
Marketing & Selling <br />Tactics:<br />Contact management software<br />Subscribe to industry publications, blogs  and ne...
Cash Flow Management<br />Get a financial advisor!<br />Set revenue & earnings targets<br />Understand the “math of sales”...
Planning<br />Set annual goals<br />Allocate time to work ON your “business”<br />
Partnering<br />Two brains are always better than one<br />Build a referral network<br />Sub-contract<br />Partner on bigg...
You can avoid <br />the roller coaster by thinking like a business owner!<br />
Enterprise Toronto<br />Free business consultations<br />Seminars & learning opportunities<br />Business registrations<br ...
15<br />Katherine Roos<br />Manager, Small Business<br />Economic Development & Culture<br />City of Toronto<br />P: (416)...
www.enterprisetoronto.com<br />
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Generating Revenue Consistently

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Presentation delivered at Toronto\'s first annual Freelance Camp, October 3rd, 2010

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Generating Revenue Consistently

  1. 1. Generating Revenue Consistently<br />Toronto Freelance Camp 2010<br />
  2. 2. Who We Are<br /> Enterprise Toronto is a one-stop source of information, services and programs for the City’s freelancers, entrepreneurs and small businesses.<br />
  3. 3.
  4. 4. You can avoid <br />the roller coaster by thinking like a business owner!<br />
  5. 5. Marketing & selling<br />Planning<br />Cash flow management<br />Partnering<br />5<br />
  6. 6. Marketing & Selling<br />Do it on purpose<br />Think “clients”<br />Expand your network of decision makers<br />Build relationships<br />
  7. 7. Marketing & Selling<br />Understand your own unique value proposition<br />Proactively seek out opportunities<br />
  8. 8. Marketing & Selling <br />Tactics:<br />Contact management software<br />Subscribe to industry publications, blogs and newsletters – be informed<br />Get out!<br />LinkedIn profile vs a resume<br />
  9. 9. Cash Flow Management<br />Get a financial advisor!<br />Set revenue & earnings targets<br />Understand the “math of sales”<br />Write yourself paycheques<br />Establish a rainy-day fund<br />
  10. 10. Planning<br />Set annual goals<br />Allocate time to work ON your “business”<br />
  11. 11. Partnering<br />Two brains are always better than one<br />Build a referral network<br />Sub-contract<br />Partner on bigger, longer-term projects<br />
  12. 12. You can avoid <br />the roller coaster by thinking like a business owner!<br />
  13. 13. Enterprise Toronto<br />Free business consultations<br />Seminars & learning opportunities<br />Business registrations<br />Resource centre<br />Regulatory information<br />
  14. 14.
  15. 15. 15<br />Katherine Roos<br />Manager, Small Business<br />Economic Development & Culture<br />City of Toronto<br />P: (416) 395-7474<br />E-mail: kroos@toronto.ca<br />www.enterprisetoronto.com<br />www.toronto.ca<br />
  16. 16. www.enterprisetoronto.com<br />

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