Goran Djordjevic - External communication
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External communication

External communication

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Goran Djordjevic - External communication Goran Djordjevic - External communication Presentation Transcript

  • WELCOME ! E XTERNAL COMMUNICATION PUBLIC APPEARANCE D AY 1
  • Sep 29 – Oct 03, 2008 Kragujevac Why are we here?
  • Day 1 Sep 29 – Oct 03, 2008 Kragujevac 17 :00-18:00
    • Welcome note
    • Introduction
    • Expectations
    • What, Why, Who, When, Where, How
    18:00-19:00
    • About Communications
    19:00-19:20
    • Break
    19:20-20:00
    • Target Audiences Identification
    • Target Audiences Outreach Strategy
    20:00-21:00
    • Communication Channels
    • Communication Tools
  • Rules
    • ...
    • ...
    • ...
    • ...
    • ...
    • ...
    • ...
    Sep 29 – Oct 03, 2008 Kragujevac
    • What do I expect to get from this training ?
    Sep 29 – Oct 03, 2008 Kragujevac
    • What will be my contribution to the training ?
    Sep 29 – Oct 03, 2008 Kragujevac
    • What are my concerns about the training ?
    Sep 29 – Oct 03, 2008 Kragujevac
  • WHAT?
    • External Communication-Public Appearance
    Sep 29 – Oct 03, 2008 Kragujevac
  • WHY?
    • To be more successful in our business
    • To achieve our goals much easier
    • To motivate
    • ...
    Sep 29 – Oct 03, 2008 Kragujevac
  • WHO?
    • You
    • BSC Kragujevac
    Sep 29 – Oct 03, 2008 Kragujevac
  • WHEN?
    • Sep 29 – Oct 03 2008
    • 17 :00 -21 :00
    Sep 29 – Oct 03, 2008 Kragujevac
  • WHERE?
    • University of Mechanical Engineering,
    • Kra g ujevac
    Sep 29 – Oct 03, 2008 Kragujevac
  • HOW?
    • Discussion – Experience and knowledge exchange
    Sep 29 – Oct 03, 2008 Kragujevac
  • 5W & H
    • W HAT?
    • W HY?
    • W HO?
    • W HEN?
    • W HERE?
    • H OW?
    Sep 29 – Oct 03, 2008 Kragujevac
    • Think
    • like
    • journalists!
    So… Sep 29 – Oct 03, 2008 Kragujevac
  • Sep 29 – Oct 03, 2008 Kragujevac
    • Have you had public appearance, by far ?
    • How did you feel ?
    • What was your biggest challenge ?
    • What do you find important to share with your colleagues ?
    Sep 29 – Oct 03, 2008 Kragujevac
    • I Listen
    Sep 29 – Oct 03, 2008 Kragujevac I Forget
    • I Listen and
    • See
    Sep 29 – Oct 03, 2008 Kragujevac I Remember
    • I Listen,
    • See and
    • Dis cuss
    Sep 29 – Oct 03, 2008 Kragujevac I Understand
    • I Listen,
    • See,
    • Dis cuss and
    • Create
    Sep 29 – Oct 03, 2008 Kragujevac I KNOW !!!
  • Practice :
    • A volunteer needed to ...
    Sep 29 – Oct 03, 2008 Kragujevac
    • Comprehensive Understanding of Communication
    Successful Public Appearance Pre-condition Sep 29 – Oct 03, 2008 Kragujevac
  • Basic Human Need Communication
    • Information sending and receiving
    • Transfer and understanding of others’ thoughts, emotions and attitudes
    Sep 29 – Oct 03, 2008 Kragujevac
  • How do we communicate ? Sep 29 – Oct 03, 2008 Kragujevac (Angel, 2004)
  • How do we absorb information ?
    • 83%
    • 11%
    • 3,5%
    • 1,5%
    • 1,5%
    Sep 29 – Oct 03, 2008 Kragujevac (Banjanin, 2003)
  • Same like in every strategy development, in communications, also… Sep 29 – Oct 03, 2008 Kragujevac
  • Communications goals also should be ... Sep 29 – Oct 03, 2008 Kragujevac
    • S pecific
    • M easurable
    • A chievable
    • R elevant
    • T ime-bound
  • What is Communication
    • A message being sent from one person to another
    Sep 29 – Oct 03, 2008 Kragujevac
  • Good Communication
    • Sent message should be :
      • Clear; emphasize substance ( adjust form and content to recipient )
      • Complete
      • Accurate
      • Timely
    Sep 29 – Oct 03, 2008 Kragujevac
    • Empat hy
    • Listening
    • Remove communications barriers
    • Use variety of communication channels
    Good Communication Sep 29 – Oct 03, 2008 Kragujevac
  • Good Communication
    • When receiving message, try to avoid misunderstandings
      • Ask politely for repeating of key parts or whole message in case you missed or did not understand something
      • Repeat out loud the key parts of the message the way you understood it
      • Direct attention to specific problem or suggest solution
    Sep 29 – Oct 03, 2008 Kragujevac
    • Written
      • letters, faxes, e-mails, pisma, faks, e-mail, newspapers, other written materials
    • Oral
      • Speech – text , message content
      • Voice – voice color , ton, rhythm, intensity
    Verbal Communication Sep 29 – Oct 03, 2008 Kragujevac
    • Eye contact
    • Face expression – forehead, eyebrows, mouth
    • Body language – moves , gestures, body position, a way of walking
    • Dressing
    • Environment – space arrangement, furniture layout, seating place…
    • Touch
    N on- verbal Communication Sep 29 – Oct 03, 2008 Kragujevac
  • No designed solutions
    • Communication is in fact problem solving, meaning quest for best solution in given circumstances
    Sep 29 – Oct 03, 2008 Kragujevac
  • ... And be responsible ! Sep 29 – Oct 03, 2008 Kragujevac
  • Sep 29 – Oct 03, 2008 Kragujevac
  • Communication Strategy Development
    • Audience identifying
    • Expecting change determining
    • Frequency of information
    • Internal flow of information
    • Partnership building and public engagement
    Sep 29 – Oct 03, 2008 Kragujevac
  • Target Audiences Identifying
    • Whose knowledge should be improved, and attitudes and behavior changed? ( primar y audience)
    • Who will benefit, also? (secondary audience)
    • Are there some others who could influence primary and secondary audience? (tertiary audience – partners and allies)
    Sep 29 – Oct 03, 2008 Kragujevac
    • Target Audience Working Sheet
    • Target audience :
    • ____________________________________________
    • What do you want this audience to do ?
    • __________________________________________________________
    • What information they need to (be persuaded) to do that ?
    • _____________________________ ________________________________
    • _____________________________ ________________________________
    • _____________________________ ________________________________
    • Which media would you use How often you should provide information ?
    • to give the information to this group ?
    • _____________________________ ________________________________
    • _____________________________ ________________________________
    • _____________________________ ________________________________
    • _____________________________ ________________________________
    • _____________________________ ________________________________
    • How would you measure the effectiveness of your information ?
    • _____________________________ ________________________________
    • _____________________________ ________________________________
    Sep 29 – Oct 03, 2008 Kragujevac
  • Communication Channels Sep 29 – Oct 03, 2008 Kragujevac
    • Which road should we take?
    • TV
    • Radio
    • Newspapers
    • Internet
    • Shopping Malls
    • Park s
    • Schools
    • Libraries
    • Sport centers
    • Bus stations
    • Supermarkets
    • Restaurants
    • Cinemas
    • ...
    Sep 29 – Oct 03, 2008 Kragujevac
  • Communication Tools
    • Which vehicle should we use?
    Sep 29 – Oct 03, 2008 Kragujevac
    • Conferences
    • TV shows
    • Radio shows
    • Public events
    • Meetings
    • Charity events
    • Open public meetings
    • Press releases
    • Brochures
    • Post er s
    • Leaflets
    • Web site
    • Promo materials
    • Video presentations
    • ...
    Sep 29 – Oct 03, 2008 Kragujevac
  • WELCOME ! E XTERNAL COMMUNICATION PUBLIC APPEARANCE D AY 2
  • Day 2 Sep 29 – Oct 03, 2008 Kragujevac 17 :00-18:00
    • Day 1 overview
    • Message
    18:00-19:00
    • Message development ( group work )
    19:00-19:20
    • Break
    19:20-20:00
    • Substantiations ( secondary message )
    20:00-21:00
    • Substantiations development (group work)
    • Audience
    • Message
    • Context
    • Possible questions
    Before Public Appearance Sep 29 – Oct 03, 2008 Kragujevac
  • Message
    • Individual
    • Social
    • Economic
    Sep 29 – Oct 03, 2008 Kragujevac
  • Sep 29 – Oct 03, 2008 Kragujevac
    • SUBSTANTIATIONS
    • (secondary message)
    Sep 29 – Oct 03, 2008 Kragujevac MESSAGE MESSAGE SUBSTANTIATIONS
  • SUBSTANTIATIONS
    • Stats and figures
    Sep 29 – Oct 03, 2008 Kragujevac
    • Specific example
    • It is all about people
    • Details rather
    • than general picture
    SUBSTANTIATIONS Sep 29 – Oct 03, 2008 Kragujevac
    • Quotes
    • Show you made good research
    • Respected members of your community would support you
    SUBSTANTIATIONS Sep 29 – Oct 03, 2008 Kragujevac
  • SUBSTANTIATIONS
    • Personal experience – very persuasive impossible to deny
    Sep 29 – Oct 03, 2008 Kragujevac
  • SUBSTANTIATIONS
    • From other people perspective – tell me how it affects me; what that means for me
    Sep 29 – Oct 03, 2008 Kragujevac
  • SUBSTANTIATIONS
    • Analogy – make parallel with every day situation understandable to everyone
    Sep 29 – Oct 03, 2008 Kragujevac
  • WELCOME ! E XTERNAL COMMUNICATION PUBLIC APPEARANCE D AY 3
  • Dan 3 . Sep 29 – Oct 03, 2008 Kragujevac 17 :00-18:00
    • Day 2 overview
    • What is public appearance
    18:00-19:00
    • Good public appearance components
    19:00-19:20
    • Break
    19:20-20:00
    • Fear from public apearance
    20:00-21:00
    • Visuals
    • Brainstorming
    •  
    • What is public appearance ?  
    Sep 29 – Oct 03, 2008 Kragujevac
  • Public Appearance
      • Speeches at different occasions
      • Statements giving
      • TV appearance
      • Radio appearance
      • Presentations
      • Lectures
      • Public hearings
      • Lobbying at public occasions ....
    Sep 29 – Oct 03, 2008 Kragujevac
  • PUBLIC APPEARANCE
    • Each time we turn specific intention or idea to a message and send it to others, a few or hundreds or thousands we have public appearance
    Sep 29 – Oct 03, 2008 Kragujevac
  • PUBLIC APPEARANCE
    • Preparation, information collection, checking, measuring, intentions and main message testing
    Sep 29 – Oct 03, 2008 Kragujevac
  • Six phases of successful public appearance
    • Define goals
    • Analyze audience
    • Appearance planning
    • Supporting materials selection
    • Materials adjusting
    • Rehearsing
    Sep 29 – Oct 03, 2008 Kragujevac
  • What is also important ?
    • Preparation
    • Type of presentation
    • Body language
    • Interaction
    Sep 29 – Oct 03, 2008 Kragujevac
  • To check prior to appearance
    • Venue
    • Equipment
    • Other supporting tools
    • Lightening
    • Sound
    • Materials
    • ...
    Sep 29 – Oct 03, 2008 Kragujevac
  • Be aware of prior to appearance :
    • What is the purpose?
    • Who is the audience?
    • What are their expectations?
    • Key message?
    Sep 29 – Oct 03, 2008 Kragujevac
  • Who are you addressing to? Audience analysis - structure
    • Audience structure:
      • Age
      • Sex
      • Education, knowledge about the topic
      • Profession
      • Social profile
    Sep 29 – Oct 03, 2008 Kragujevac
  • Who are you addressing to? Audience analysis - attitude
    • What is the audience attitude to the topic:
      • Friendly
      • Non-friendly
      • Neutral
    Sep 29 – Oct 03, 2008 Kragujevac
      • Informative
      • Persuasive, inspiring, motivating
    Public appearance types Sep 29 – Oct 03, 2008 Kragujevac
  • Public Appearance
    • Introduction
    • Content-Development
    • Conclusion
    Sep 29 – Oct 03, 2008 Kragujevac
  • Successful public appearance components
    • Introduction:
      • Establishing contact with the audience
      • Getting the audience into the story
      • Giving the ton and color to presentation
      • Making the audience interested
      • Building the credibility
      • Building the trust
      • Tell – what are you going to tell
    Sep 29 – Oct 03, 2008 Kragujevac
  • Successful public appearance components
    • Ask yourself and answer on behalf of the audience :
    • Why this affects me ?
    • How am I connected with the topic ?
    •  
    Sep 29 – Oct 03, 2008 Kragujevac
  • Successful public appearance components
    • Content-development:
    • Develop your message
    • Elaborate key ideas/messages
    • Prove and show why you support them , one by one
    • Elaborate them in a user friendly manner-easy for following and absorbing
    • Support ideas by examples, stats, quotes …
    • “ Spice ” them by anecdotes and humor (not to much, just where appropriate )
    Sep 29 – Oct 03, 2008 Kragujevac
  • Successful public appearance components
    • Conclusion
    • Wrap-up
    • Remind on most important arguments
    • Quote
    • Call for action (if this is a goal)
    • Get back to main topic and make a final point
    Sep 29 – Oct 03, 2008 Kragujevac
    • For every speech you ever had, add three more :
      • The one you were preparing
      • The one you gave
      • The one you wanted you had given  
      • Dale Carnegie
    Sep 29 – Oct 03, 2008 Kragujevac
  • Important for public appearance ( along with the content )
    • Appearance (hair style, look, clothes)
    • Attitude, gestures
    • Voice (ton, rhythm, intensity, diction)
    • Visuals (overhead projectors … )
    Sep 29 – Oct 03, 2008 Kragujevac
  • Adjusting to a place of public appearance
    • TV or radio?
    • Open or closed area?
    • Siiting or standing?
    • How many people in the audience (will they be standing or sitting)
    • Any other speakers beside you?
    • What is the type of public appearance?
    Sep 29 – Oct 03, 2008 Kragujevac
  • Sep 29 – Oct 03, 2008 Kragujevac
  • Public Appearance Obstacles
    • Hands shaking … Breathing hard … Sweating … Cold hands … Hurrying … Dry mouth … Muscles tension … Laughing out of control … Eye contact avoiding …
    Sep 29 – Oct 03, 2008 Kragujevac
  • Fear from Public Appearance
    • - Individual work -  
    • Think, and write down:
    • All the things you do to fight the fear prior to public appearance to make it easier
    • 2 min
    Sep 29 – Oct 03, 2008 Kragujevac
  • Fear from Public Appearance
    • Results?
    • Some usual answers :
      • Sticking to written material
      • Reading, do not look around much
      • Trying to deliver presentation fast
      • Skipping parts of presentation
      • Comforting myself that end will come soon
      • Using many slides
      • Making fists below podium
      • Wearing lucky shirt, or similar
    Sep 29 – Oct 03, 2008 Kragujevac
  • Fear from Public Appearance
    • Get back to your list, think and write how all that help you, what do you want to achieve with the listed?
    Sep 29 – Oct 03, 2008 Kragujevac
  • Fear from Public Appearance
    • Results?
    • Some of usual answers :
      • I will be done faster
      • I will avoid pauses and speech interruptions
      • I will avoid contact with the audience
      • I will hide my fear
    Sep 29 – Oct 03, 2008 Kragujevac
  • Fear from Public Appearance
    • All of mentioned are resistance manifestations
    • Energy we spend to create resistance and wall and against the audience make us more distant from the audience, increasing fear and lack of confidence
    Sep 29 – Oct 03, 2008 Kragujevac
  • Be aware …
    • You are right if you think you are going to make it, and you are right if you think you are going to fail
    • Public appearance is a chance to prove yourself and you should enjoy in it and constantly improve yourself
    Sep 29 – Oct 03, 2008 Kragujevac
  • Be aware …
    • Audience want you to succeed!
    • Nobody wants to feel uncomfortable, for you feel uncomfortable and not doing well
    Sep 29 – Oct 03, 2008 Kragujevac
  • Be aware
    • You do not have to be perfect!
    •  
    • Only you know what you wanted to say and how – audience will hear only things you really said
    Sep 29 – Oct 03, 2008 Kragujevac
  • Be aware
    • Audience is your mirror, and the audience sees its reflection in you !
    • How you see the audience is the same way the audience see you!
    • Be open, calm, friendly and the reaction will be the same.
    •  
    Sep 29 – Oct 03, 2008 Kragujevac
  • Visuals
    • Easily readable
    • Short and simple
    • Support the content
    • Serves to be commented and not to be read
    Sep 29 – Oct 03, 2008 Kragujevac
  • Using of visuals
    • Supporting main message
    • On screen long enough to be read, but not too long
    • Do not leave previous slide and start to speak about new topic
    Sep 29 – Oct 03, 2008 Kragujevac
  • Flip chart
    • For writing during the training, presentation, etc…
    • Could be prepared in advance
    Sep 29 – Oct 03, 2008 Kragujevac
  • Flip chart – p roper usage
    • Write down key words
    • Add what participants say
    • Different colors
    • Write in block letters, readable and big enough
    • Underline important ideas
    Sep 29 – Oct 03, 2008 Kragujevac
  • Overhead Projector
    • Turn it off when not needed
    • Use uncover method
      • Allow brief view to whole folia before covering and uncovering, unless you prepared surprise or you want encourage audience to think
    • Do not stand before projector
    • Point on the screen
    • Face the audience at least 90% of the time
    • Write facts on folia
    Sep 29 – Oct 03, 2008 Kragujevac
  • Why to use Power Point?
    • One document
      • Brochure like (more than one page can not be seen at the same time)
      • Handouts – supporting material
      • Allow graphs, diagrams and photos usiage
      • Documentation
    • Almost expected for certain ocassions
    Sep 29 – Oct 03, 2008 Kragujevac
  • WELCOME ! E XTERNAL COMMUNICATION PUBLIC APPEARANCE D AY 4
  • Dan 4 Sep 29 – Oct 03, 2008 Kragujevac 17 :00-18:00
    • Day 3 overview
    • How to practice for public appearance
    18:00-19:00
    • How to beat nervous
    • Color of voice, attitude
    19:00-19:20
    • Break
    19:20-20:00
    • Way of speaking
    • Eye contact
    20:00-21:00
    • Physical support
    • About media
  • Public Appearance
    • “ Our judgment is not the same when we are satisfied and friendly and when we are hurt and non-friendly.”  
    • It is the easiest when we are supported
    • It is important what we speak, but how we speak is important, also
    Sep 29 – Oct 03, 2008 Kragujevac
  • More percentages ...
    • 55% of impressions –body language, attitude, gestures, eyes
    • 38% intonation
    • 7% message content
    Sep 29 – Oct 03, 2008 Kragujevac
    • Rehearsal prior to appearance ?
    • Necessity even for the most experienced
    • How many times/in what way ?
      • For the majority-magic number six
      • Everyone, including professional, two or three times at least
      • If not sure was it enough, at least one more time
      • If do not have enough time, just the beginning and the end of presentation
    Sep 29 – Oct 03, 2008 Kragujevac
  • How to practice ?
    • As it is your first appearance
      • Use planned visuals
      • Speak while standing
      • Practice before people you trust
      • Ask for feedback
      • If you do not have audience imagine it
      • Measure time
      • If it is impossible to record it, practice in front of the mirror
      • Experiment, change…
      • Take rest before appearance and eat adequately
    Sep 29 – Oct 03, 2008 Kragujevac
  • Practice
    • Practice proper sitting
    • Practice proper standing position
    • Control hands and gestures
    • Know your bad facial expressions and avoid them
    • Train your voice
    Sep 29 – Oct 03, 2008 Kragujevac
  • How to beat nervousness ?
    • Everyone is unique-no universal solution
    • Proper preparation-less nervousness
    • Adjust to circumstances
    • Analyze audience additionaly
    • Practice breathing “from the stomach””
    Sep 29 – Oct 03, 2008 Kragujevac
  • How to beat nervousness ?
    • Be positive
    • Move
    • Rest prior to appearance
    • Artificial stimulus does not help
    • Do not change your personality prior to appearance
    Sep 29 – Oct 03, 2008 Kragujevac
  • Voice ton, color, intonation ...
    • Not just what, but how, too :
      • Dull speech makes audience asleep
      • Show that you care
      • Be energetic
      • Change pace and intonation
      • Make effective pauses
      • Practicing breathing “from the stomach” make voice much more pleasant for listening
    Sep 29 – Oct 03, 2008 Kragujevac
  • Sep 29 – Oct 03, 2008 Kragujevac
  • Way of Speaking
    • Unlike common opinion :
      • It is better fast and energeticaly than slow and methodically – averagely, a speaker say 130-160 words per minute , while brain could absorb four times more
      • Fast speak brings trust and credibility
    Sep 29 – Oct 03, 2008 Kragujevac
  • Way of Speaking
    • Speak naturally
    • Beware of dullness
    • Change voice intensity, pace and rhythm
    • Make pauses
    • Include questions in your presentation, even rhetoric ones
    Sep 29 – Oct 03, 2008 Kragujevac
  • When you Speak
    • Address problem
    • Speak in pictures
    • Do not overuse quotes
    • Simpler the better
    • Try to incorporate humor
    Sep 29 – Oct 03, 2008 Kragujevac
  • “ Dry Mouth ”
    • Warm, sugar free tea before appearance
    • Breathing “from the stomach”
    • Avoid coffee, sweets and sweet drinks
    • If possible, during presentation have a glass of water with you
    Sep 29 – Oct 03, 2008 Kragujevac
  • State of Mind
    • Avoid stress
    • Do not drink and eat shortly before appearance
    • Arrive to the venue early enough :
    • Check the venue
    • Check PA system, lightening, layout, chairs, supporting items
    • Meet organizers and other responsible persons
    Sep 29 – Oct 03, 2008 Kragujevac
  • “ Physical” Support
    • “ Body Language ” contributes your presentation and help you to:
      • Better communicate with the audience – audience listen with eyes, too
      • Fight nervousness
    Sep 29 – Oct 03, 2008 Kragujevac
  • Attitude
    • Upright with shoulders back
    • Do not lean on the podium
    • Do not have your hands in the pocket, on your hips, or crossed on your chest
    • Do not point a finger or a pencil in the audience
    • Use your hands
    • Relax, smile, be pleasant, but do not patronize the audience
    Sep 29 – Oct 03, 2008 Kragujevac
  • Clothes deliver a message, too
    • Adjust to circumstances
    • Be elegant-show respect towards the audience
    • Do not be extravagant and “too original”
    • Do not be “too colorful”
    • Wear comfortable suit
    Sep 29 – Oct 03, 2008 Kragujevac
  • Eye Contact
    • Frequency of eye contact with the audience is directly connected with the trust you gain
    • Speakers who averagely look their audience into the eyes for 63,4% of the time is being found very honest, while the one who do that just for 20,8% listeners find non sincere
    • Pay attention to your audience with your eyes as much as possible
    Sep 29 – Oct 03, 2008 Kragujevac ( John Wills study)
  • Presentation Methods
    • Impromptu – without preparation
    • By heart
    • Extempore – with notes
    • Written speech
    Sep 29 – Oct 03, 2008 Kragujevac
  • Use of Media
    • Watch others and learn from their successes and failures!
    Sep 29 – Oct 03, 2008 Kragujevac
  • What is media ?
    • Media is any format used for information transfer
    •  
    • Mass media, marks those types of media able to reach many people at the same time
    •  
    Sep 29 – Oct 03, 2008 Kragujevac
  • How to understand different medias to use them better?
    • Media “ literacy ” – capability of :
    • Receiving
    • Analyzing and
    • Critically judge information presented through different forms (TV, press, radio, internet … )  
    Sep 29 – Oct 03, 2008 Kragujevac
  • Understanding and Usage
    • Credibility estimate of information, its source and message
    • Facts, arguments and emotions distinction
    • Sensitivity to verbal and visual stimulus
    • Objective thinking approach for information accuracy from different sources estimate
    Sep 29 – Oct 03, 2008 Kragujevac
  • WELCOME ! E XTERNAL COMMUNICATION PUBLIC APPEARANCE D AY 5
  • Welcome to TV
    • Type of show and appearance
      • What kind of a show is it (recorded, live, contact..
      • Only you and show host, or …
      • Presenting the same idea (campaign, motivation) or debate
      • Make a deal or find out what is expected form you and what is the basic content of the show
      • What is the duration of the show
      • Will there be direct contact with the spectators over the phone, or their questions will be written down …
    Sep 29 – Oct 03, 2008 Kragujevac
  • Welcome to TV !
    • Appearance, position, technique
      • How far will you be seen?
      • Will you have a table in front of you, what is the type of chair?
      • Microphone type?
      • Background color?
      • What is not to be worn on TV! (stripes, blue on blue chrome-key screen…)
    Sep 29 – Oct 03, 2008 Kragujevac
  • Welcome to TV!
    • Chrome-key usage (blue and green) – why should you care ?
    Sep 29 – Oct 03, 2008 Kragujevac
  • Welcome to TV!
    • Are there many reflectors in the studio ?
    • Air-conditioning ?
    Sep 29 – Oct 03, 2008 Kragujevac
  • Welcome to TV!
    • Hair Style – Hair always looks less clean on the TV!
    • Face – never refuse TV make-up!
    Sep 29 – Oct 03, 2008 Kragujevac
  • Welcome to TV!
    • Suit-size, unbuttoned, or not…
    • Shirt-men, use “magic” blue one
    • All – one-colored fabrics, without reflection possibility and to many accessories
    • Jewelry, hardly noticeable and “quite”
    Sep 29 – Oct 03, 2008 Kragujevac
  • More about TV
    • Where should I look?!
    • To the host and “your” camera, occasionally !
    Sep 29 – Oct 03, 2008 Kragujevac
  • More about TV
    • Gestures-moderate
    • Speech – clear, balanced-sound editor could help
    • Do not go over the microphone with a hand or tap on the table
    Sep 29 – Oct 03, 2008 Kragujevac
  • A bit more about TV
    • Best preparation:
    • Check how the show you are about to participate in looks like.
    Sep 29 – Oct 03, 2008 Kragujevac
  • Wherever you participate
    • Show good manners and be calm:
    • Do not correct your host directly-state true facts during your speech
    • Show patience and understanding
    • Be precise when answering
    • Repeat using synonyms, remind
    • Thanks for the invitation to the show
    • Do not show if you are irritated
    • If you do not know the answer, promise that you will get one and do that
    Sep 29 – Oct 03, 2008 Kragujevac
  • RADIO
    • Like for TV
      • What is the type of the show (recorded, live, contact)
      • Just you and host, or…
      • Presenting the same idea (campaign, motivation) or debate
      • Make a deal or find out what is expected form you and what is the basic content of the show
      • What is the duration of the show
      • Will there be direct contact with the spectators over the phone, or their questions will be written down …
    Sep 29 – Oct 03, 2008 Kragujevac
  • Radio
    • Your voice, ton, dynamics and diction are your main “weapon” in addition to what you should say .
    Sep 29 – Oct 03, 2008 Kragujevac
  • Radio
    • Make a reminder
    • Listen questions carefully
    • Write down answers if needed
    • Mentioned the name of the host form time to time
    • Buy time with “Very interesting question”, “Thank you for asking that ”
    Sep 29 – Oct 03, 2008 Kragujevac
  • Radio
    • Seat comfortably, but not to relaxed
    • Find the proper distance from the microphone, but be aware that your point of focus is your host
    • Do not hurry, but be enthusiastic and friendly
    Sep 29 – Oct 03, 2008 Kragujevac
  • TV and R adio
    • The Host-thinks and takes responsibility for the content, dynamics (what question, when…) keeping audience attention
    • You – follow, accent, remind, add ...  
    • Your attitude – self-confident, honest and open !
    Sep 29 – Oct 03, 2008 Kragujevac
  • Public Appearance Preparation
    • ( Group Work )
    Sep 29 – Oct 03, 2008 Kragujevac
  • Sep 29 – Oct 03, 2008 Kragujevac