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WELCOME !   E XTERNAL COMMUNICATION PUBLIC APPEARANCE D AY  1
Sep 29 – Oct 03, 2008 Kragujevac Why are we  here?
Day 1 Sep 29 – Oct 03, 2008 Kragujevac 17 :00-18:00 <ul><li>Welcome note </li></ul><ul><li>Introduction </li></ul><ul><li>...
Rules <ul><li>... </li></ul><ul><li>...  </li></ul><ul><li>...  </li></ul><ul><li>... </li></ul><ul><li>... </li></ul><ul>...
<ul><li>What do I expect to get from this training ?   </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
<ul><li>What will be my contribution to the training ?   </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
<ul><li>What are my concerns about the training ?   </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
WHAT? <ul><li>External Communication-Public Appearance </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
WHY? <ul><li>To be more successful in our business </li></ul><ul><li>To achieve our goals much easier </li></ul><ul><li>To...
WHO? <ul><li>You  </li></ul><ul><li>BSC Kragujevac </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
WHEN? <ul><li>Sep 29  –  Oct  03  2008 </li></ul><ul><li>17 :00 -21 :00 </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
WHERE? <ul><li>University of Mechanical Engineering, </li></ul><ul><li>Kra g ujevac </li></ul>Sep 29 – Oct 03, 2008 Kraguj...
HOW? <ul><li>Discussion  –  Experience and knowledge exchange </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
5W & H <ul><li>W HAT? </li></ul><ul><li>W HY? </li></ul><ul><li>W HO?   </li></ul><ul><li>W HEN? </li></ul><ul><li>W HERE?...
<ul><li>Think </li></ul><ul><li>like   </li></ul><ul><li>journalists!   </li></ul>So… Sep 29 – Oct 03, 2008 Kragujevac
Sep 29 – Oct 03, 2008 Kragujevac
<ul><li>Have you had public appearance, by far  ? </li></ul><ul><li>How did you feel ? </li></ul><ul><li>What was your big...
<ul><li>I Listen   </li></ul>Sep 29 – Oct 03, 2008 Kragujevac I Forget
<ul><li>I Listen and </li></ul><ul><li>See </li></ul>Sep 29 – Oct 03, 2008 Kragujevac I  Remember
<ul><li>I Listen, </li></ul><ul><li>See and </li></ul><ul><li>Dis cuss   </li></ul>Sep 29 – Oct 03, 2008 Kragujevac I  Und...
<ul><li>I Listen, </li></ul><ul><li>See, </li></ul><ul><li>Dis cuss and </li></ul><ul><li>Create </li></ul>Sep 29 – Oct 03...
Practice : <ul><li>A volunteer needed to ...  </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
<ul><li>Comprehensive Understanding of  Communication   </li></ul>Successful Public Appearance Pre-condition Sep 29 – Oct ...
Basic Human Need   Communication <ul><li>Information sending and receiving </li></ul><ul><li>Transfer and understanding of...
How do we communicate ? Sep 29 – Oct 03, 2008 Kragujevac (Angel, 2004)
How do we absorb information ? <ul><li>83% </li></ul><ul><li>11% </li></ul><ul><li>3,5% </li></ul><ul><li>1,5% </li></ul><...
Same like in every strategy   development, in communications, also… Sep 29 – Oct 03, 2008 Kragujevac
Communications goals also should be ... Sep 29 – Oct 03, 2008 Kragujevac <ul><li>S pecific  </li></ul><ul><li>M easurable ...
What is Communication <ul><li>A message being sent from one person to another </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
Good Communication <ul><li>Sent message should be : </li></ul><ul><ul><li>Clear; emphasize substance  ( adjust form and co...
<ul><li>Empat hy </li></ul><ul><li>Listening   </li></ul><ul><li>Remove communications barriers </li></ul><ul><li>Use vari...
Good Communication <ul><li>When receiving message, try to avoid misunderstandings </li></ul><ul><ul><li>Ask politely for r...
<ul><li>Written </li></ul><ul><ul><li>letters, faxes, e-mails,  pisma, faks, e-mail,  newspapers,   other written material...
<ul><li>Eye contact </li></ul><ul><li>Face expression – forehead, eyebrows, mouth </li></ul><ul><li>Body language  –  move...
No designed solutions <ul><li>Communication is in fact problem solving, meaning quest for best solution in given circumsta...
...  And be responsible ! Sep 29 – Oct 03, 2008 Kragujevac
Sep 29 – Oct 03, 2008 Kragujevac
Communication Strategy Development <ul><li>Audience identifying </li></ul><ul><li>Expecting change determining </li></ul><...
Target Audiences Identifying <ul><li>Whose knowledge should be improved, and attitudes and behavior changed?   ( primar y ...
<ul><li>Target Audience Working Sheet   </li></ul><ul><li>Target audience : </li></ul><ul><li>____________________________...
Communication  Channels Sep 29 – Oct 03, 2008 Kragujevac <ul><li>Which road should we take? </li></ul>
<ul><li>TV </li></ul><ul><li>Radio </li></ul><ul><li>Newspapers </li></ul><ul><li>Internet </li></ul><ul><li>Shopping Mall...
Communication Tools <ul><li>Which vehicle should we use? </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
<ul><li>Conferences </li></ul><ul><li>TV  shows </li></ul><ul><li>Radio  shows </li></ul><ul><li>Public events </li></ul><...
WELCOME !   E XTERNAL COMMUNICATION PUBLIC APPEARANCE D AY   2
Day  2 Sep 29 – Oct 03, 2008 Kragujevac 17 :00-18:00 <ul><li>Day 1 overview </li></ul><ul><li>Message </li></ul>18:00-19:0...
<ul><li>Audience </li></ul><ul><li>Message </li></ul><ul><li>Context </li></ul><ul><li>Possible questions </li></ul>Before...
Message <ul><li>Individual </li></ul><ul><li>Social </li></ul><ul><li>Economic </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
Sep 29 – Oct 03, 2008 Kragujevac
<ul><li>SUBSTANTIATIONS  </li></ul><ul><li>(secondary message) </li></ul>Sep 29 – Oct 03, 2008 Kragujevac MESSAGE MESSAGE ...
SUBSTANTIATIONS <ul><li>Stats and figures </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
<ul><li>Specific example </li></ul><ul><li>It is all about people </li></ul><ul><li>Details rather  </li></ul><ul><li>than...
<ul><li>Quotes   </li></ul><ul><li>Show you made good research </li></ul><ul><li>Respected members of your community would...
SUBSTANTIATIONS <ul><li>Personal experience   –  very persuasive impossible to deny </li></ul>Sep 29 – Oct 03, 2008 Kraguj...
SUBSTANTIATIONS <ul><li>From other people perspective   –  tell me how it affects me; what that means for me </li></ul>Sep...
SUBSTANTIATIONS <ul><li>Analogy  –  make parallel with every day situation understandable to everyone </li></ul>Sep 29 – O...
WELCOME ! E XTERNAL COMMUNICATION PUBLIC APPEARANCE D AY   3
Dan  3 . Sep 29 – Oct 03, 2008 Kragujevac 17 :00-18:00 <ul><li>Day 2 overview </li></ul><ul><li>What is public appearance ...
<ul><li>Brainstorming </li></ul><ul><li>  </li></ul><ul><li>What is public appearance ?   </li></ul>Sep 29 – Oct 03, 2008 ...
Public Appearance <ul><ul><li>Speeches at different occasions </li></ul></ul><ul><ul><li>Statements giving </li></ul></ul>...
PUBLIC APPEARANCE <ul><li>Each time we turn specific intention or idea to a message and send it to others, a few or hundre...
PUBLIC APPEARANCE <ul><li>Preparation, information collection, checking, measuring, intentions and main message testing </...
Six phases of successful public appearance <ul><li>Define goals </li></ul><ul><li>Analyze audience </li></ul><ul><li>Appea...
What is also important ? <ul><li>Preparation </li></ul><ul><li>Type of presentation </li></ul><ul><li>Body language </li><...
To check prior to appearance <ul><li>Venue </li></ul><ul><li>Equipment </li></ul><ul><li>Other supporting tools </li></ul>...
Be aware of prior to appearance : <ul><li>What is the purpose?  </li></ul><ul><li>Who is the audience?  </li></ul><ul><li>...
Who are you addressing to? Audience analysis - structure <ul><li>Audience structure: </li></ul><ul><ul><li>Age </li></ul><...
Who are you addressing to? Audience analysis - attitude <ul><li>What is the audience attitude to the topic:  </li></ul><ul...
<ul><ul><li>Informative </li></ul></ul><ul><ul><li>Persuasive, inspiring, motivating </li></ul></ul>Public appearance type...
Public Appearance <ul><li>Introduction </li></ul><ul><li>Content-Development </li></ul><ul><li>Conclusion </li></ul>Sep 29...
Successful public appearance components <ul><li>Introduction: </li></ul><ul><ul><li>Establishing contact with the audience...
Successful public appearance components <ul><li>Ask yourself and answer on behalf of the audience :  </li></ul><ul><li>Why...
Successful public appearance components <ul><li>Content-development: </li></ul><ul><li>Develop your message </li></ul><ul>...
Successful public appearance components <ul><li>Conclusion </li></ul><ul><li>Wrap-up  </li></ul><ul><li>Remind on most imp...
<ul><li>For every speech you ever had, add three more : </li></ul><ul><ul><li>The one you were preparing </li></ul></ul><u...
Important for public appearance ( along with the content ) <ul><li>Appearance (hair style, look, clothes) </li></ul><ul><l...
Adjusting to a place of public appearance <ul><li>TV or radio? </li></ul><ul><li>Open or closed area? </li></ul><ul><li>Si...
Sep 29 – Oct 03, 2008 Kragujevac
Public Appearance Obstacles <ul><li>Hands shaking … Breathing hard … Sweating … Cold hands … Hurrying … Dry mouth … Muscle...
Fear from Public Appearance <ul><li>-  Individual work  -   </li></ul><ul><li>Think, and write down: </li></ul><ul><li>All...
Fear from Public Appearance <ul><li>Results? </li></ul><ul><li>Some usual answers : </li></ul><ul><ul><li>Sticking to writ...
Fear from Public Appearance <ul><li>Get back to your list, think and write how all that help you, what do you want to achi...
Fear from Public Appearance <ul><li>Results? </li></ul><ul><li>Some of usual answers : </li></ul><ul><ul><li>I will be don...
Fear from Public Appearance <ul><li>All of mentioned are resistance manifestations </li></ul><ul><li>Energy we spend to cr...
Be aware … <ul><li>You are right if you think you are going to make it, and you are right if you think you are going to fa...
Be aware … <ul><li>Audience want you to succeed! </li></ul><ul><li>Nobody wants to feel uncomfortable, for you feel uncomf...
Be aware <ul><li>You do not have to be perfect! </li></ul><ul><li>  </li></ul><ul><li>Only you know what you wanted to say...
Be aware <ul><li>Audience is your mirror, and the audience sees its reflection in you ! </li></ul><ul><li>How you see the ...
Visuals <ul><li>Easily readable  </li></ul><ul><li>Short and simple </li></ul><ul><li>Support the content  </li></ul><ul><...
Using of visuals <ul><li>Supporting main message </li></ul><ul><li>On screen long enough to be read, but not too long </li...
Flip chart  <ul><li>For writing during the training, presentation, etc… </li></ul><ul><li>Could be prepared in advance </l...
Flip chart – p roper usage   <ul><li>Write down key words </li></ul><ul><li>Add what participants say </li></ul><ul><li>Di...
Overhead Projector <ul><li>Turn it off when not needed </li></ul><ul><li>Use uncover method </li></ul><ul><ul><li>Allow br...
Why to use Power Point? <ul><li>One document  </li></ul><ul><ul><li>Brochure like (more than one page can not be seen at t...
WELCOME ! E XTERNAL COMMUNICATION PUBLIC APPEARANCE D AY   4
Dan  4 Sep 29 – Oct 03, 2008 Kragujevac 17 :00-18:00 <ul><li>Day 3 overview </li></ul><ul><li>How to practice for public a...
Public Appearance <ul><li>“ Our judgment is not the same when we are satisfied and friendly and when we are hurt and non-f...
More percentages ... <ul><li>55%  of impressions –body language, attitude, gestures, eyes </li></ul><ul><li>38%  intonatio...
<ul><li>Rehearsal prior to appearance ? </li></ul><ul><li>Necessity even for the most experienced </li></ul><ul><li>How ma...
How to practice ? <ul><li>As it is your first appearance </li></ul><ul><ul><li>Use planned visuals </li></ul></ul><ul><ul>...
Practice <ul><li>Practice proper sitting </li></ul><ul><li>Practice proper standing position </li></ul><ul><li>Control han...
How to beat nervousness ? <ul><li>Everyone is unique-no universal solution </li></ul><ul><li>Proper preparation-less nervo...
How to beat nervousness ? <ul><li>Be positive </li></ul><ul><li>Move </li></ul><ul><li>Rest prior to appearance </li></ul>...
Voice ton, color, intonation ... <ul><li>Not just what, but how, too : </li></ul><ul><ul><li>Dull speech makes audience as...
Sep 29 – Oct 03, 2008 Kragujevac
Way of Speaking <ul><li>Unlike common opinion : </li></ul><ul><ul><li>It is better fast and energeticaly than slow and met...
Way of Speaking <ul><li>Speak naturally </li></ul><ul><li>Beware of dullness </li></ul><ul><li>Change voice intensity, pac...
When you Speak <ul><li>Address problem  </li></ul><ul><li>Speak in pictures </li></ul><ul><li>Do not overuse quotes </li><...
“ Dry Mouth ” <ul><li>Warm, sugar free tea before appearance </li></ul><ul><li>Breathing “from the stomach” </li></ul><ul>...
State of Mind <ul><li>Avoid stress </li></ul><ul><li>Do not drink and eat shortly before appearance </li></ul><ul><li>Arri...
“ Physical” Support <ul><li>“ Body Language ”  contributes your presentation and help you to: </li></ul><ul><ul><li>Better...
Attitude <ul><li>Upright with shoulders back </li></ul><ul><li>Do not lean on the podium </li></ul><ul><li>Do not have you...
Clothes deliver a message, too <ul><li>Adjust to circumstances </li></ul><ul><li>Be elegant-show respect towards the audie...
Eye Contact <ul><li>Frequency of eye contact with the audience is directly connected with the trust you gain </li></ul><ul...
Presentation Methods <ul><li>Impromptu –  without preparation </li></ul><ul><li>By heart </li></ul><ul><li>Extempore –  wi...
Use of Media <ul><li>Watch others and learn from their successes and failures! </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
What is media ? <ul><li>Media is any format used for information transfer </li></ul><ul><li>  </li></ul><ul><li>Mass media...
How to understand different medias  to use them better? <ul><li>Media  “ literacy ”   –  capability of : </li></ul><ul><li...
Understanding and Usage <ul><li>Credibility estimate of information, its source and message </li></ul><ul><li>Facts, argum...
WELCOME !   E XTERNAL COMMUNICATION PUBLIC APPEARANCE D AY   5
Welcome to TV <ul><li>Type of show and appearance </li></ul><ul><ul><li>What kind of a show is it (recorded, live, contact...
Welcome to TV ! <ul><li>Appearance, position, technique </li></ul><ul><ul><li>How far will you be seen? </li></ul></ul><ul...
Welcome to TV! <ul><li>Chrome-key usage (blue and green) – why should you care ? </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
Welcome to TV! <ul><li>Are there many reflectors in the studio ? </li></ul><ul><li>Air-conditioning ? </li></ul>Sep 29 – O...
Welcome to TV! <ul><li>Hair Style – Hair always looks less clean on the TV! </li></ul><ul><li>Face – never refuse TV make-...
Welcome to TV! <ul><li>Suit-size, unbuttoned, or not… </li></ul><ul><li>Shirt-men, use “magic” blue one </li></ul><ul><li>...
More about TV <ul><li>Where should I look?!   </li></ul><ul><li>To the host and “your” camera, occasionally ! </li></ul>Se...
More about TV <ul><li>Gestures-moderate </li></ul><ul><li>Speech – clear, balanced-sound editor could help </li></ul><ul><...
A bit more about TV <ul><li>Best preparation: </li></ul><ul><li>Check how the show you are about to participate in looks l...
Wherever you participate <ul><li>Show good manners and be calm: </li></ul><ul><li>Do not correct your host directly-state ...
RADIO  <ul><li>Like for TV </li></ul><ul><ul><li>What is the type of the show (recorded, live, contact) </li></ul></ul><ul...
Radio <ul><li>Your voice, ton, dynamics and diction are your main “weapon” in addition to what you should say . </li></ul>...
Radio <ul><li>Make a reminder </li></ul><ul><li>Listen questions carefully </li></ul><ul><li>Write down answers if needed ...
Radio <ul><li>Seat comfortably, but not to relaxed </li></ul><ul><li>Find the proper distance from the microphone, but be ...
TV  and   R adio <ul><li>The Host-thinks and takes responsibility for the content, dynamics (what question, when…) keeping...
Public Appearance Preparation <ul><li>( Group Work  ) </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
Sep 29 – Oct 03, 2008 Kragujevac
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Goran Djordjevic - External communication

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  • Transcript of "Goran Djordjevic - External communication"

    1. 1. WELCOME ! E XTERNAL COMMUNICATION PUBLIC APPEARANCE D AY 1
    2. 2. Sep 29 – Oct 03, 2008 Kragujevac Why are we here?
    3. 3. Day 1 Sep 29 – Oct 03, 2008 Kragujevac 17 :00-18:00 <ul><li>Welcome note </li></ul><ul><li>Introduction </li></ul><ul><li>Expectations </li></ul><ul><li>What, Why, Who, When, Where, How </li></ul>18:00-19:00 <ul><li>About Communications </li></ul>19:00-19:20 <ul><li>Break </li></ul>19:20-20:00 <ul><li>Target Audiences Identification </li></ul><ul><li>Target Audiences Outreach Strategy </li></ul>20:00-21:00 <ul><li>Communication Channels </li></ul><ul><li>Communication Tools </li></ul>
    4. 4. Rules <ul><li>... </li></ul><ul><li>... </li></ul><ul><li>... </li></ul><ul><li>... </li></ul><ul><li>... </li></ul><ul><li>... </li></ul><ul><li>... </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    5. 5. <ul><li>What do I expect to get from this training ? </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    6. 6. <ul><li>What will be my contribution to the training ? </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    7. 7. <ul><li>What are my concerns about the training ? </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    8. 8. WHAT? <ul><li>External Communication-Public Appearance </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    9. 9. WHY? <ul><li>To be more successful in our business </li></ul><ul><li>To achieve our goals much easier </li></ul><ul><li>To motivate </li></ul><ul><li>... </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    10. 10. WHO? <ul><li>You </li></ul><ul><li>BSC Kragujevac </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    11. 11. WHEN? <ul><li>Sep 29 – Oct 03 2008 </li></ul><ul><li>17 :00 -21 :00 </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    12. 12. WHERE? <ul><li>University of Mechanical Engineering, </li></ul><ul><li>Kra g ujevac </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    13. 13. HOW? <ul><li>Discussion – Experience and knowledge exchange </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    14. 14. 5W & H <ul><li>W HAT? </li></ul><ul><li>W HY? </li></ul><ul><li>W HO? </li></ul><ul><li>W HEN? </li></ul><ul><li>W HERE? </li></ul><ul><li>H OW? </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    15. 15. <ul><li>Think </li></ul><ul><li>like </li></ul><ul><li>journalists! </li></ul>So… Sep 29 – Oct 03, 2008 Kragujevac
    16. 16. Sep 29 – Oct 03, 2008 Kragujevac
    17. 17. <ul><li>Have you had public appearance, by far ? </li></ul><ul><li>How did you feel ? </li></ul><ul><li>What was your biggest challenge ? </li></ul><ul><li>What do you find important to share with your colleagues ? </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    18. 18. <ul><li>I Listen </li></ul>Sep 29 – Oct 03, 2008 Kragujevac I Forget
    19. 19. <ul><li>I Listen and </li></ul><ul><li>See </li></ul>Sep 29 – Oct 03, 2008 Kragujevac I Remember
    20. 20. <ul><li>I Listen, </li></ul><ul><li>See and </li></ul><ul><li>Dis cuss </li></ul>Sep 29 – Oct 03, 2008 Kragujevac I Understand
    21. 21. <ul><li>I Listen, </li></ul><ul><li>See, </li></ul><ul><li>Dis cuss and </li></ul><ul><li>Create </li></ul>Sep 29 – Oct 03, 2008 Kragujevac I KNOW !!!
    22. 22. Practice : <ul><li>A volunteer needed to ... </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    23. 23. <ul><li>Comprehensive Understanding of Communication </li></ul>Successful Public Appearance Pre-condition Sep 29 – Oct 03, 2008 Kragujevac
    24. 24. Basic Human Need Communication <ul><li>Information sending and receiving </li></ul><ul><li>Transfer and understanding of others’ thoughts, emotions and attitudes </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    25. 25. How do we communicate ? Sep 29 – Oct 03, 2008 Kragujevac (Angel, 2004)
    26. 26. How do we absorb information ? <ul><li>83% </li></ul><ul><li>11% </li></ul><ul><li>3,5% </li></ul><ul><li>1,5% </li></ul><ul><li>1,5% </li></ul>Sep 29 – Oct 03, 2008 Kragujevac (Banjanin, 2003)
    27. 27. Same like in every strategy development, in communications, also… Sep 29 – Oct 03, 2008 Kragujevac
    28. 28. Communications goals also should be ... Sep 29 – Oct 03, 2008 Kragujevac <ul><li>S pecific </li></ul><ul><li>M easurable </li></ul><ul><li>A chievable </li></ul><ul><li>R elevant </li></ul><ul><li>T ime-bound </li></ul>
    29. 29. What is Communication <ul><li>A message being sent from one person to another </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    30. 30. Good Communication <ul><li>Sent message should be : </li></ul><ul><ul><li>Clear; emphasize substance ( adjust form and content to recipient ) </li></ul></ul><ul><ul><li>Complete </li></ul></ul><ul><ul><li>Accurate </li></ul></ul><ul><ul><li>Timely </li></ul></ul>Sep 29 – Oct 03, 2008 Kragujevac
    31. 31. <ul><li>Empat hy </li></ul><ul><li>Listening </li></ul><ul><li>Remove communications barriers </li></ul><ul><li>Use variety of communication channels </li></ul>Good Communication Sep 29 – Oct 03, 2008 Kragujevac
    32. 32. Good Communication <ul><li>When receiving message, try to avoid misunderstandings </li></ul><ul><ul><li>Ask politely for repeating of key parts or whole message in case you missed or did not understand something </li></ul></ul><ul><ul><li>Repeat out loud the key parts of the message the way you understood it </li></ul></ul><ul><ul><li>Direct attention to specific problem or suggest solution </li></ul></ul>Sep 29 – Oct 03, 2008 Kragujevac
    33. 33. <ul><li>Written </li></ul><ul><ul><li>letters, faxes, e-mails, pisma, faks, e-mail, newspapers, other written materials </li></ul></ul><ul><li>Oral </li></ul><ul><ul><li>Speech – text , message content </li></ul></ul><ul><ul><li>Voice – voice color , ton, rhythm, intensity </li></ul></ul>Verbal Communication Sep 29 – Oct 03, 2008 Kragujevac
    34. 34. <ul><li>Eye contact </li></ul><ul><li>Face expression – forehead, eyebrows, mouth </li></ul><ul><li>Body language – moves , gestures, body position, a way of walking </li></ul><ul><li>Dressing </li></ul><ul><li>Environment – space arrangement, furniture layout, seating place… </li></ul><ul><li>Touch </li></ul>N on- verbal Communication Sep 29 – Oct 03, 2008 Kragujevac
    35. 35. No designed solutions <ul><li>Communication is in fact problem solving, meaning quest for best solution in given circumstances </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    36. 36. ... And be responsible ! Sep 29 – Oct 03, 2008 Kragujevac
    37. 37. Sep 29 – Oct 03, 2008 Kragujevac
    38. 38. Communication Strategy Development <ul><li>Audience identifying </li></ul><ul><li>Expecting change determining </li></ul><ul><li>Frequency of information </li></ul><ul><li>Internal flow of information </li></ul><ul><li>Partnership building and public engagement </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    39. 39. Target Audiences Identifying <ul><li>Whose knowledge should be improved, and attitudes and behavior changed? ( primar y audience) </li></ul><ul><li>Who will benefit, also? (secondary audience) </li></ul><ul><li>Are there some others who could influence primary and secondary audience? (tertiary audience – partners and allies) </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    40. 40. <ul><li>Target Audience Working Sheet </li></ul><ul><li>Target audience : </li></ul><ul><li>____________________________________________ </li></ul><ul><li>What do you want this audience to do ? </li></ul><ul><li>__________________________________________________________ </li></ul><ul><li>What information they need to (be persuaded) to do that ? </li></ul><ul><li>_____________________________ ________________________________ </li></ul><ul><li>_____________________________ ________________________________ </li></ul><ul><li>_____________________________ ________________________________ </li></ul><ul><li>Which media would you use How often you should provide information ? </li></ul><ul><li>to give the information to this group ? </li></ul><ul><li>_____________________________ ________________________________ </li></ul><ul><li>_____________________________ ________________________________ </li></ul><ul><li>_____________________________ ________________________________ </li></ul><ul><li>_____________________________ ________________________________ </li></ul><ul><li>_____________________________ ________________________________ </li></ul><ul><li>How would you measure the effectiveness of your information ? </li></ul><ul><li>_____________________________ ________________________________ </li></ul><ul><li>_____________________________ ________________________________ </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    41. 41. Communication Channels Sep 29 – Oct 03, 2008 Kragujevac <ul><li>Which road should we take? </li></ul>
    42. 42. <ul><li>TV </li></ul><ul><li>Radio </li></ul><ul><li>Newspapers </li></ul><ul><li>Internet </li></ul><ul><li>Shopping Malls </li></ul><ul><li>Park s </li></ul><ul><li>Schools </li></ul><ul><li>Libraries </li></ul><ul><li>Sport centers </li></ul><ul><li>Bus stations </li></ul><ul><li>Supermarkets </li></ul><ul><li>Restaurants </li></ul><ul><li>Cinemas </li></ul><ul><li>... </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    43. 43. Communication Tools <ul><li>Which vehicle should we use? </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    44. 44. <ul><li>Conferences </li></ul><ul><li>TV shows </li></ul><ul><li>Radio shows </li></ul><ul><li>Public events </li></ul><ul><li>Meetings </li></ul><ul><li>Charity events </li></ul><ul><li>Open public meetings </li></ul><ul><li>Press releases </li></ul><ul><li>Brochures </li></ul><ul><li>Post er s </li></ul><ul><li>Leaflets </li></ul><ul><li>Web site </li></ul><ul><li>Promo materials </li></ul><ul><li>Video presentations </li></ul><ul><li>... </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    45. 45. WELCOME ! E XTERNAL COMMUNICATION PUBLIC APPEARANCE D AY 2
    46. 46. Day 2 Sep 29 – Oct 03, 2008 Kragujevac 17 :00-18:00 <ul><li>Day 1 overview </li></ul><ul><li>Message </li></ul>18:00-19:00 <ul><li>Message development ( group work ) </li></ul>19:00-19:20 <ul><li>Break </li></ul>19:20-20:00 <ul><li>Substantiations ( secondary message ) </li></ul>20:00-21:00 <ul><li>Substantiations development (group work) </li></ul>
    47. 47. <ul><li>Audience </li></ul><ul><li>Message </li></ul><ul><li>Context </li></ul><ul><li>Possible questions </li></ul>Before Public Appearance Sep 29 – Oct 03, 2008 Kragujevac
    48. 48. Message <ul><li>Individual </li></ul><ul><li>Social </li></ul><ul><li>Economic </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    49. 49. Sep 29 – Oct 03, 2008 Kragujevac
    50. 50. <ul><li>SUBSTANTIATIONS </li></ul><ul><li>(secondary message) </li></ul>Sep 29 – Oct 03, 2008 Kragujevac MESSAGE MESSAGE SUBSTANTIATIONS
    51. 51. SUBSTANTIATIONS <ul><li>Stats and figures </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    52. 52. <ul><li>Specific example </li></ul><ul><li>It is all about people </li></ul><ul><li>Details rather </li></ul><ul><li>than general picture </li></ul>SUBSTANTIATIONS Sep 29 – Oct 03, 2008 Kragujevac
    53. 53. <ul><li>Quotes </li></ul><ul><li>Show you made good research </li></ul><ul><li>Respected members of your community would support you </li></ul>SUBSTANTIATIONS Sep 29 – Oct 03, 2008 Kragujevac
    54. 54. SUBSTANTIATIONS <ul><li>Personal experience – very persuasive impossible to deny </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    55. 55. SUBSTANTIATIONS <ul><li>From other people perspective – tell me how it affects me; what that means for me </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    56. 56. SUBSTANTIATIONS <ul><li>Analogy – make parallel with every day situation understandable to everyone </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    57. 57. WELCOME ! E XTERNAL COMMUNICATION PUBLIC APPEARANCE D AY 3
    58. 58. Dan 3 . Sep 29 – Oct 03, 2008 Kragujevac 17 :00-18:00 <ul><li>Day 2 overview </li></ul><ul><li>What is public appearance </li></ul>18:00-19:00 <ul><li>Good public appearance components </li></ul>19:00-19:20 <ul><li>Break </li></ul>19:20-20:00 <ul><li>Fear from public apearance </li></ul>20:00-21:00 <ul><li>Visuals </li></ul>
    59. 59. <ul><li>Brainstorming </li></ul><ul><li>  </li></ul><ul><li>What is public appearance ?   </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    60. 60. Public Appearance <ul><ul><li>Speeches at different occasions </li></ul></ul><ul><ul><li>Statements giving </li></ul></ul><ul><ul><li>TV appearance </li></ul></ul><ul><ul><li>Radio appearance </li></ul></ul><ul><ul><li>Presentations </li></ul></ul><ul><ul><li>Lectures </li></ul></ul><ul><ul><li>Public hearings </li></ul></ul><ul><ul><li>Lobbying at public occasions .... </li></ul></ul>Sep 29 – Oct 03, 2008 Kragujevac
    61. 61. PUBLIC APPEARANCE <ul><li>Each time we turn specific intention or idea to a message and send it to others, a few or hundreds or thousands we have public appearance </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    62. 62. PUBLIC APPEARANCE <ul><li>Preparation, information collection, checking, measuring, intentions and main message testing </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    63. 63. Six phases of successful public appearance <ul><li>Define goals </li></ul><ul><li>Analyze audience </li></ul><ul><li>Appearance planning </li></ul><ul><li>Supporting materials selection </li></ul><ul><li>Materials adjusting </li></ul><ul><li>Rehearsing </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    64. 64. What is also important ? <ul><li>Preparation </li></ul><ul><li>Type of presentation </li></ul><ul><li>Body language </li></ul><ul><li>Interaction </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    65. 65. To check prior to appearance <ul><li>Venue </li></ul><ul><li>Equipment </li></ul><ul><li>Other supporting tools </li></ul><ul><li>Lightening </li></ul><ul><li>Sound </li></ul><ul><li>Materials </li></ul><ul><li>... </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    66. 66. Be aware of prior to appearance : <ul><li>What is the purpose? </li></ul><ul><li>Who is the audience? </li></ul><ul><li>What are their expectations? </li></ul><ul><li>Key message? </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    67. 67. Who are you addressing to? Audience analysis - structure <ul><li>Audience structure: </li></ul><ul><ul><li>Age </li></ul></ul><ul><ul><li>Sex </li></ul></ul><ul><ul><li>Education, knowledge about the topic </li></ul></ul><ul><ul><li>Profession </li></ul></ul><ul><ul><li>Social profile </li></ul></ul>Sep 29 – Oct 03, 2008 Kragujevac
    68. 68. Who are you addressing to? Audience analysis - attitude <ul><li>What is the audience attitude to the topic: </li></ul><ul><ul><li>Friendly </li></ul></ul><ul><ul><li>Non-friendly </li></ul></ul><ul><ul><li>Neutral </li></ul></ul>Sep 29 – Oct 03, 2008 Kragujevac
    69. 69. <ul><ul><li>Informative </li></ul></ul><ul><ul><li>Persuasive, inspiring, motivating </li></ul></ul>Public appearance types Sep 29 – Oct 03, 2008 Kragujevac
    70. 70. Public Appearance <ul><li>Introduction </li></ul><ul><li>Content-Development </li></ul><ul><li>Conclusion </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    71. 71. Successful public appearance components <ul><li>Introduction: </li></ul><ul><ul><li>Establishing contact with the audience </li></ul></ul><ul><ul><li>Getting the audience into the story </li></ul></ul><ul><ul><li>Giving the ton and color to presentation </li></ul></ul><ul><ul><li>Making the audience interested </li></ul></ul><ul><ul><li>Building the credibility </li></ul></ul><ul><ul><li>Building the trust </li></ul></ul><ul><ul><li>Tell – what are you going to tell </li></ul></ul>Sep 29 – Oct 03, 2008 Kragujevac
    72. 72. Successful public appearance components <ul><li>Ask yourself and answer on behalf of the audience : </li></ul><ul><li>Why this affects me ? </li></ul><ul><li>How am I connected with the topic ? </li></ul><ul><li>  </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    73. 73. Successful public appearance components <ul><li>Content-development: </li></ul><ul><li>Develop your message </li></ul><ul><li>Elaborate key ideas/messages </li></ul><ul><li>Prove and show why you support them , one by one </li></ul><ul><li>Elaborate them in a user friendly manner-easy for following and absorbing </li></ul><ul><li>Support ideas by examples, stats, quotes … </li></ul><ul><li>“ Spice ” them by anecdotes and humor (not to much, just where appropriate ) </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    74. 74. Successful public appearance components <ul><li>Conclusion </li></ul><ul><li>Wrap-up </li></ul><ul><li>Remind on most important arguments </li></ul><ul><li>Quote </li></ul><ul><li>Call for action (if this is a goal) </li></ul><ul><li>Get back to main topic and make a final point </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    75. 75. <ul><li>For every speech you ever had, add three more : </li></ul><ul><ul><li>The one you were preparing </li></ul></ul><ul><ul><li>The one you gave </li></ul></ul><ul><ul><li>The one you wanted you had given   </li></ul></ul><ul><ul><li>Dale Carnegie </li></ul></ul>Sep 29 – Oct 03, 2008 Kragujevac
    76. 76. Important for public appearance ( along with the content ) <ul><li>Appearance (hair style, look, clothes) </li></ul><ul><li>Attitude, gestures </li></ul><ul><li>Voice (ton, rhythm, intensity, diction) </li></ul><ul><li>Visuals (overhead projectors … ) </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    77. 77. Adjusting to a place of public appearance <ul><li>TV or radio? </li></ul><ul><li>Open or closed area? </li></ul><ul><li>Siiting or standing? </li></ul><ul><li>How many people in the audience (will they be standing or sitting) </li></ul><ul><li>Any other speakers beside you? </li></ul><ul><li>What is the type of public appearance? </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    78. 78. Sep 29 – Oct 03, 2008 Kragujevac
    79. 79. Public Appearance Obstacles <ul><li>Hands shaking … Breathing hard … Sweating … Cold hands … Hurrying … Dry mouth … Muscles tension … Laughing out of control … Eye contact avoiding … </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    80. 80. Fear from Public Appearance <ul><li>- Individual work -   </li></ul><ul><li>Think, and write down: </li></ul><ul><li>All the things you do to fight the fear prior to public appearance to make it easier </li></ul><ul><li>2 min </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    81. 81. Fear from Public Appearance <ul><li>Results? </li></ul><ul><li>Some usual answers : </li></ul><ul><ul><li>Sticking to written material </li></ul></ul><ul><ul><li>Reading, do not look around much </li></ul></ul><ul><ul><li>Trying to deliver presentation fast </li></ul></ul><ul><ul><li>Skipping parts of presentation </li></ul></ul><ul><ul><li>Comforting myself that end will come soon </li></ul></ul><ul><ul><li>Using many slides </li></ul></ul><ul><ul><li>Making fists below podium </li></ul></ul><ul><ul><li>Wearing lucky shirt, or similar </li></ul></ul>Sep 29 – Oct 03, 2008 Kragujevac
    82. 82. Fear from Public Appearance <ul><li>Get back to your list, think and write how all that help you, what do you want to achieve with the listed? </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    83. 83. Fear from Public Appearance <ul><li>Results? </li></ul><ul><li>Some of usual answers : </li></ul><ul><ul><li>I will be done faster </li></ul></ul><ul><ul><li>I will avoid pauses and speech interruptions </li></ul></ul><ul><ul><li>I will avoid contact with the audience </li></ul></ul><ul><ul><li>I will hide my fear </li></ul></ul>Sep 29 – Oct 03, 2008 Kragujevac
    84. 84. Fear from Public Appearance <ul><li>All of mentioned are resistance manifestations </li></ul><ul><li>Energy we spend to create resistance and wall and against the audience make us more distant from the audience, increasing fear and lack of confidence </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    85. 85. Be aware … <ul><li>You are right if you think you are going to make it, and you are right if you think you are going to fail </li></ul><ul><li>Public appearance is a chance to prove yourself and you should enjoy in it and constantly improve yourself </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    86. 86. Be aware … <ul><li>Audience want you to succeed! </li></ul><ul><li>Nobody wants to feel uncomfortable, for you feel uncomfortable and not doing well </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    87. 87. Be aware <ul><li>You do not have to be perfect! </li></ul><ul><li>  </li></ul><ul><li>Only you know what you wanted to say and how – audience will hear only things you really said </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    88. 88. Be aware <ul><li>Audience is your mirror, and the audience sees its reflection in you ! </li></ul><ul><li>How you see the audience is the same way the audience see you! </li></ul><ul><li>Be open, calm, friendly and the reaction will be the same. </li></ul><ul><li>  </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    89. 89. Visuals <ul><li>Easily readable </li></ul><ul><li>Short and simple </li></ul><ul><li>Support the content </li></ul><ul><li>Serves to be commented and not to be read </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    90. 90. Using of visuals <ul><li>Supporting main message </li></ul><ul><li>On screen long enough to be read, but not too long </li></ul><ul><li>Do not leave previous slide and start to speak about new topic </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    91. 91. Flip chart <ul><li>For writing during the training, presentation, etc… </li></ul><ul><li>Could be prepared in advance </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    92. 92. Flip chart – p roper usage <ul><li>Write down key words </li></ul><ul><li>Add what participants say </li></ul><ul><li>Different colors </li></ul><ul><li>Write in block letters, readable and big enough </li></ul><ul><li>Underline important ideas </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    93. 93. Overhead Projector <ul><li>Turn it off when not needed </li></ul><ul><li>Use uncover method </li></ul><ul><ul><li>Allow brief view to whole folia before covering and uncovering, unless you prepared surprise or you want encourage audience to think </li></ul></ul><ul><li>Do not stand before projector </li></ul><ul><li>Point on the screen </li></ul><ul><li>Face the audience at least 90% of the time </li></ul><ul><li>Write facts on folia </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    94. 94. Why to use Power Point? <ul><li>One document </li></ul><ul><ul><li>Brochure like (more than one page can not be seen at the same time) </li></ul></ul><ul><ul><li>Handouts – supporting material </li></ul></ul><ul><ul><li>Allow graphs, diagrams and photos usiage </li></ul></ul><ul><ul><li>Documentation </li></ul></ul><ul><li>Almost expected for certain ocassions </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    95. 95. WELCOME ! E XTERNAL COMMUNICATION PUBLIC APPEARANCE D AY 4
    96. 96. Dan 4 Sep 29 – Oct 03, 2008 Kragujevac 17 :00-18:00 <ul><li>Day 3 overview </li></ul><ul><li>How to practice for public appearance </li></ul>18:00-19:00 <ul><li>How to beat nervous </li></ul><ul><li>Color of voice, attitude </li></ul>19:00-19:20 <ul><li>Break </li></ul>19:20-20:00 <ul><li>Way of speaking </li></ul><ul><li>Eye contact </li></ul>20:00-21:00 <ul><li>Physical support </li></ul><ul><li>About media </li></ul>
    97. 97. Public Appearance <ul><li>“ Our judgment is not the same when we are satisfied and friendly and when we are hurt and non-friendly.”   </li></ul><ul><li>It is the easiest when we are supported </li></ul><ul><li>It is important what we speak, but how we speak is important, also </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    98. 98. More percentages ... <ul><li>55% of impressions –body language, attitude, gestures, eyes </li></ul><ul><li>38% intonation </li></ul><ul><li>7% message content </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    99. 99. <ul><li>Rehearsal prior to appearance ? </li></ul><ul><li>Necessity even for the most experienced </li></ul><ul><li>How many times/in what way ? </li></ul><ul><ul><li>For the majority-magic number six </li></ul></ul><ul><ul><li>Everyone, including professional, two or three times at least </li></ul></ul><ul><ul><li>If not sure was it enough, at least one more time </li></ul></ul><ul><ul><li>If do not have enough time, just the beginning and the end of presentation </li></ul></ul>Sep 29 – Oct 03, 2008 Kragujevac
    100. 100. How to practice ? <ul><li>As it is your first appearance </li></ul><ul><ul><li>Use planned visuals </li></ul></ul><ul><ul><li>Speak while standing </li></ul></ul><ul><ul><li>Practice before people you trust </li></ul></ul><ul><ul><li>Ask for feedback </li></ul></ul><ul><ul><li>If you do not have audience imagine it </li></ul></ul><ul><ul><li>Measure time </li></ul></ul><ul><ul><li>If it is impossible to record it, practice in front of the mirror </li></ul></ul><ul><ul><li>Experiment, change… </li></ul></ul><ul><ul><li>Take rest before appearance and eat adequately </li></ul></ul>Sep 29 – Oct 03, 2008 Kragujevac
    101. 101. Practice <ul><li>Practice proper sitting </li></ul><ul><li>Practice proper standing position </li></ul><ul><li>Control hands and gestures </li></ul><ul><li>Know your bad facial expressions and avoid them </li></ul><ul><li>Train your voice </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    102. 102. How to beat nervousness ? <ul><li>Everyone is unique-no universal solution </li></ul><ul><li>Proper preparation-less nervousness </li></ul><ul><li>Adjust to circumstances </li></ul><ul><li>Analyze audience additionaly </li></ul><ul><li>Practice breathing “from the stomach”” </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    103. 103. How to beat nervousness ? <ul><li>Be positive </li></ul><ul><li>Move </li></ul><ul><li>Rest prior to appearance </li></ul><ul><li>Artificial stimulus does not help </li></ul><ul><li>Do not change your personality prior to appearance </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    104. 104. Voice ton, color, intonation ... <ul><li>Not just what, but how, too : </li></ul><ul><ul><li>Dull speech makes audience asleep </li></ul></ul><ul><ul><li>Show that you care </li></ul></ul><ul><ul><li>Be energetic </li></ul></ul><ul><ul><li>Change pace and intonation </li></ul></ul><ul><ul><li>Make effective pauses </li></ul></ul><ul><ul><li>Practicing breathing “from the stomach” make voice much more pleasant for listening </li></ul></ul>Sep 29 – Oct 03, 2008 Kragujevac
    105. 105. Sep 29 – Oct 03, 2008 Kragujevac
    106. 106. Way of Speaking <ul><li>Unlike common opinion : </li></ul><ul><ul><li>It is better fast and energeticaly than slow and methodically – averagely, a speaker say 130-160 words per minute , while brain could absorb four times more </li></ul></ul><ul><ul><li>Fast speak brings trust and credibility </li></ul></ul>Sep 29 – Oct 03, 2008 Kragujevac
    107. 107. Way of Speaking <ul><li>Speak naturally </li></ul><ul><li>Beware of dullness </li></ul><ul><li>Change voice intensity, pace and rhythm </li></ul><ul><li>Make pauses </li></ul><ul><li>Include questions in your presentation, even rhetoric ones </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    108. 108. When you Speak <ul><li>Address problem </li></ul><ul><li>Speak in pictures </li></ul><ul><li>Do not overuse quotes </li></ul><ul><li>Simpler the better </li></ul><ul><li>Try to incorporate humor </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    109. 109. “ Dry Mouth ” <ul><li>Warm, sugar free tea before appearance </li></ul><ul><li>Breathing “from the stomach” </li></ul><ul><li>Avoid coffee, sweets and sweet drinks </li></ul><ul><li>If possible, during presentation have a glass of water with you </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    110. 110. State of Mind <ul><li>Avoid stress </li></ul><ul><li>Do not drink and eat shortly before appearance </li></ul><ul><li>Arrive to the venue early enough : </li></ul><ul><li>Check the venue </li></ul><ul><li>Check PA system, lightening, layout, chairs, supporting items </li></ul><ul><li>Meet organizers and other responsible persons </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    111. 111. “ Physical” Support <ul><li>“ Body Language ” contributes your presentation and help you to: </li></ul><ul><ul><li>Better communicate with the audience – audience listen with eyes, too </li></ul></ul><ul><ul><li>Fight nervousness </li></ul></ul>Sep 29 – Oct 03, 2008 Kragujevac
    112. 112. Attitude <ul><li>Upright with shoulders back </li></ul><ul><li>Do not lean on the podium </li></ul><ul><li>Do not have your hands in the pocket, on your hips, or crossed on your chest </li></ul><ul><li>Do not point a finger or a pencil in the audience </li></ul><ul><li>Use your hands </li></ul><ul><li>Relax, smile, be pleasant, but do not patronize the audience </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    113. 113. Clothes deliver a message, too <ul><li>Adjust to circumstances </li></ul><ul><li>Be elegant-show respect towards the audience </li></ul><ul><li>Do not be extravagant and “too original” </li></ul><ul><li>Do not be “too colorful” </li></ul><ul><li>Wear comfortable suit </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    114. 114. Eye Contact <ul><li>Frequency of eye contact with the audience is directly connected with the trust you gain </li></ul><ul><li>Speakers who averagely look their audience into the eyes for 63,4% of the time is being found very honest, while the one who do that just for 20,8% listeners find non sincere </li></ul><ul><li>Pay attention to your audience with your eyes as much as possible </li></ul>Sep 29 – Oct 03, 2008 Kragujevac ( John Wills study)
    115. 115. Presentation Methods <ul><li>Impromptu – without preparation </li></ul><ul><li>By heart </li></ul><ul><li>Extempore – with notes </li></ul><ul><li>Written speech </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    116. 116. Use of Media <ul><li>Watch others and learn from their successes and failures! </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    117. 117. What is media ? <ul><li>Media is any format used for information transfer </li></ul><ul><li>  </li></ul><ul><li>Mass media, marks those types of media able to reach many people at the same time </li></ul><ul><li>  </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    118. 118. How to understand different medias to use them better? <ul><li>Media “ literacy ” – capability of : </li></ul><ul><li>Receiving </li></ul><ul><li>Analyzing and </li></ul><ul><li>Critically judge information presented through different forms (TV, press, radio, internet … )   </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    119. 119. Understanding and Usage <ul><li>Credibility estimate of information, its source and message </li></ul><ul><li>Facts, arguments and emotions distinction </li></ul><ul><li>Sensitivity to verbal and visual stimulus </li></ul><ul><li>Objective thinking approach for information accuracy from different sources estimate </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    120. 120. WELCOME ! E XTERNAL COMMUNICATION PUBLIC APPEARANCE D AY 5
    121. 121. Welcome to TV <ul><li>Type of show and appearance </li></ul><ul><ul><li>What kind of a show is it (recorded, live, contact.. </li></ul></ul><ul><ul><li>Only you and show host, or … </li></ul></ul><ul><ul><li>Presenting the same idea (campaign, motivation) or debate </li></ul></ul><ul><ul><li>Make a deal or find out what is expected form you and what is the basic content of the show </li></ul></ul><ul><ul><li>What is the duration of the show </li></ul></ul><ul><ul><li>Will there be direct contact with the spectators over the phone, or their questions will be written down … </li></ul></ul>Sep 29 – Oct 03, 2008 Kragujevac
    122. 122. Welcome to TV ! <ul><li>Appearance, position, technique </li></ul><ul><ul><li>How far will you be seen? </li></ul></ul><ul><ul><li>Will you have a table in front of you, what is the type of chair? </li></ul></ul><ul><ul><li>Microphone type? </li></ul></ul><ul><ul><li>Background color? </li></ul></ul><ul><ul><li>What is not to be worn on TV! (stripes, blue on blue chrome-key screen…) </li></ul></ul>Sep 29 – Oct 03, 2008 Kragujevac
    123. 123. Welcome to TV! <ul><li>Chrome-key usage (blue and green) – why should you care ? </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    124. 124. Welcome to TV! <ul><li>Are there many reflectors in the studio ? </li></ul><ul><li>Air-conditioning ? </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    125. 125. Welcome to TV! <ul><li>Hair Style – Hair always looks less clean on the TV! </li></ul><ul><li>Face – never refuse TV make-up! </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    126. 126. Welcome to TV! <ul><li>Suit-size, unbuttoned, or not… </li></ul><ul><li>Shirt-men, use “magic” blue one </li></ul><ul><li>All – one-colored fabrics, without reflection possibility and to many accessories </li></ul><ul><li>Jewelry, hardly noticeable and “quite” </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    127. 127. More about TV <ul><li>Where should I look?! </li></ul><ul><li>To the host and “your” camera, occasionally ! </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    128. 128. More about TV <ul><li>Gestures-moderate </li></ul><ul><li>Speech – clear, balanced-sound editor could help </li></ul><ul><li>Do not go over the microphone with a hand or tap on the table </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    129. 129. A bit more about TV <ul><li>Best preparation: </li></ul><ul><li>Check how the show you are about to participate in looks like. </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    130. 130. Wherever you participate <ul><li>Show good manners and be calm: </li></ul><ul><li>Do not correct your host directly-state true facts during your speech </li></ul><ul><li>Show patience and understanding </li></ul><ul><li>Be precise when answering </li></ul><ul><li>Repeat using synonyms, remind </li></ul><ul><li>Thanks for the invitation to the show </li></ul><ul><li>Do not show if you are irritated </li></ul><ul><li>If you do not know the answer, promise that you will get one and do that </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    131. 131. RADIO <ul><li>Like for TV </li></ul><ul><ul><li>What is the type of the show (recorded, live, contact) </li></ul></ul><ul><ul><li>Just you and host, or… </li></ul></ul><ul><ul><li>Presenting the same idea (campaign, motivation) or debate </li></ul></ul><ul><ul><li>Make a deal or find out what is expected form you and what is the basic content of the show </li></ul></ul><ul><ul><li>What is the duration of the show </li></ul></ul><ul><ul><li>Will there be direct contact with the spectators over the phone, or their questions will be written down … </li></ul></ul>Sep 29 – Oct 03, 2008 Kragujevac
    132. 132. Radio <ul><li>Your voice, ton, dynamics and diction are your main “weapon” in addition to what you should say . </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    133. 133. Radio <ul><li>Make a reminder </li></ul><ul><li>Listen questions carefully </li></ul><ul><li>Write down answers if needed </li></ul><ul><li>Mentioned the name of the host form time to time </li></ul><ul><li>Buy time with “Very interesting question”, “Thank you for asking that ” </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    134. 134. Radio <ul><li>Seat comfortably, but not to relaxed </li></ul><ul><li>Find the proper distance from the microphone, but be aware that your point of focus is your host </li></ul><ul><li>Do not hurry, but be enthusiastic and friendly </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    135. 135. TV and R adio <ul><li>The Host-thinks and takes responsibility for the content, dynamics (what question, when…) keeping audience attention </li></ul><ul><li>You – follow, accent, remind, add ...   </li></ul><ul><li>Your attitude – self-confident, honest and open ! </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    136. 136. Public Appearance Preparation <ul><li>( Group Work ) </li></ul>Sep 29 – Oct 03, 2008 Kragujevac
    137. 137. Sep 29 – Oct 03, 2008 Kragujevac
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