What The Experts Are Saying About Core Elements Of An Online Business

What Experts Are Saying About Core
Elements Of An Online Business
kim@thewebmasteryacademy.com

Do I consider myself an Expert in the IM “Internet Marketing” business?


YES I DO!

“how to make money online”
is not a business
I t i s a keyw d sear ch i t em not hi ng
or
,
m e.
or
D
on’t get hooked i n by so cl ai m
ed
exper t s on howyou can ear n an i ncom
e
onl i ne andm m
ake oney qui ckl y.


This is simply is not true
Pr of essi on f or m e t han 20 year s. D i ng
or
ur
t hat t i m I di scover ed passi on f or t he
e
i nt er net and educat ed m
ysel f i n I nt er net
M khave successf ul l y r un an of f l i ne
ar
B ness i I n t he l egal C
usi
onveyanci ng et i ng
(3yr s). Then I st ar t ed m onl i ne busi ness
y
and i t t ook 18 m hs t o get of f t he gr ound.
ont


Learning, Education, Growth
I bel i eve i n l ear ni ng, educat i on
and gr ow h. These ar e key el em s
t
ent
f or B ness G ow h. So i n t hi s
usi
r t
pr esent at i on I w
ant t o show M al ,
or
Tr anspar ency and B ness et hi cs
usi
of t he t r ut h about st ar t i ng your
O i ne B ness.
nl
usi


Here is a list that I compiled from my
own personal experience.


Skills and Expertise

1
W al l have ski l l s and exper t i se. These
e
com f r omgr ow ng up as a ki d, educat i on,
e
i
w k, l i f e, r el at i onshi ps, spi r i t ual ,
or
t r avel , busi ness, and f am l y exper i ences.
i

So I di scover ed a passi on f or w i ng t o
ant
l ear n howt o m er t he abi l i t y t o cr eat e
ast
m ow onl i ne B ness. A bel i eve m I
y n
usi
nd
e
do not com f r om any t echni cal back
e
gr ound w
hat so ever .



1
I si m y knew i t w w
pl
as hat I w ed. I
ant
st ar t ed w t h know ng f i r st . I di d have
i
i
ski l l s i n t hat , I l ear nt how t o t ouch
t ype back i n H gh School w
i
hen you w e
er
t aught on a t ypew i t er . I l ear nt on an
r
I B M or y t ype w i t er . C
M em
r
heck out t hi s
cl assi c



1
Then cam t he educat i on of t he O i ne
e
nl
W l d. I di d qui t e a bi t of r esear ch i nt o
or
t he subj ect . Pur chased a f ewcour ses
O i ne, som good and som absol ut e cr ap.
nl
e
e
B I deci ded so l ong as a cam aw w t h
ut
e ay i
l ear ni ng som hi ng I coul dn’t consi der
et
i t bad.


Road Map

2
O
nce I had up ski l l ed m
ysel f I needed t o
i dent i f y an ar ea onl i ne f or a busi ness
t ype and m
odel . I di scover ed t hat near l y
al l i nf or m i on bei ng sol d onl i ne w
at
as
i nf or m i on. I di scover ed t hese
at
i ndust r i es w ch ar e j ust a f ewI have
hi
nam
ed.
- D gi t al i nf or m i on.
i
at
- M c.
usi
- C
ooki ng.
- H
obbi es.
- H t o.
ow
- O i ne physi cal pr oduct s.
nl
- H t h, w l ness and per sonal
eal
el
devel opm .
ent
- B ness t o busi ness.
usi
- Local m ket i ng consul t i ng.
ar
- B ness and l i f e coachi ng.
usi
- D i ng.
at
- O i ne sof t w e.
nl
ar
- M l e gam ng.
obi
i

Road Map

2
The l i st I bui l t r eal l y w ext ensi ve.
as
B i t needed t o t he nar r ow dow so I
ut
ed
n,
deci ded on t he educat i on of how t o st ar t
an O i ne B ness si nce I had i m er sed
nl
usi
m
m ow l ear ni ng i n t hi s cat egor y. Thi s i s
y n
essent i al l y f i nd a N che M ket O i ne.
i
ar
nl
Just a not e I st i l l do cour ses al l t he
t i m I l ove l ear ni ng. A t i onal l y you
e.
ddi
need t o di scover t he suppl y and dem
and
pr i nci pal . H m peopl e ar e sear chi ng
ow any
f or t hi s i nf or m i on. I use googl e
at
keyw d t ool t o di scover t he gl obal
or
m hl y sear ches. I f you f i nd t her e i s
ont
over 3000 gl obal m hl y sear ches, saf e
ont
bet you have a m ket .
ar


Tool Box

3
Yes I needed a t ool box. These ar e t he
essent i al i t em t o get you st ar t ed and
s
consi st of :
1.
2.
3.
4.

D ai n N e
om
am
H i ng
ost
A oR
ut esponder
H gh C
i
onver t i ng Landi ng Page


3

Tool Box

Domain Name
Just a hi nt , your dom n nam shoul d be
ai
e
r el evant t o your O i ne B ness, and
nl
usi
w e ever y possi bl e go f or
her
ww
w .your w
ebsi t e.comext ensi on I pur chase
al l m dom n nam f r omN e C
y
ai
es
am heap, her e
i s a di r ect l i nk t o t hei r si t e.
w w ebm er yacadem og.com
w .w ast
ybl
/nam
echeap


3

Tool Box

Hosting
Basically a hosting account is where you
upload all your files for your website. This will
be videos, images, pdf documents, audio,
presentations. All the components (nuts and
bolts). Files are uploaded via ftp (file transfer
protocol). Yes I know it sounds scary but really
it is quite simple. I use Blue Host, again
because they are cost-effective, support is
outstanding 24/7 and they have great video
tutorials. Here is a
link http://www.webmasteryacademyblog.co
m/bluehost


3

Tool Box

Auto Responder
The r ol e of your A o R
ut esponder i s t o
enabl e you t o col l ect t he nam and em l
es
ai
addr esses f or pr ospect s w vi si t your
ho
si t e. I cal l i t your O i ne A senal . A
nl
r
gr eat C pany I use i s A eber . H e i s
om
w
er
howyou can get i n t ouch w t h t hem
i
.
ht t p://w w ebm er yacadem og.com
w .w ast
ybl
/aw
eber


3

Tool Box

High converting Landing Page
Now the Landing Page serves one purpose
and one purpose only. It is where you will
send all of your traffic.
You can design these yourself or pay someone
to create them. I use optimize press to create
all my landing pages. They are simple to use,
have great video tutorials and you can have
unlimited domains. Here is how you find
them.http://www.webmasteryacademyblog.c
om/optimizepress


4
Once you have completed step 3 your goal is
drive traffic to your Landing Page. Traffic
comes in 2 sources paid and free, you need to
leverage both to be successful in your traffic
goals. You need to identify what are your
traffic goals? Is it to get more brand
recognition, impressions, conversions or
sales? What mediums are you going to utilize?
Facebook, Google, YouTube, Viral Social
Media? The subject of traffic can be very
daunting but once you master and become a
ninja you will see the fruit of your efforts.
Another key element is to make sure you are
tracking your efforts. What is working, what
isn’t. You may need to tweak and test until
you find the right balance.


Marketing and Monetization

5
When it comes to marketing your site, please
understand this is not traffic. Marketing is
about you and your brand online. Building
your reputation. Your marketing goal should
be that your site is considered the go to place
for information and content.
Consider:
- Upsells.
- Post sales offers.
- Referral sales.
- Discounts.
- Special offers.


How can your clients pay for your
products or services online?


Make it is Secure.


I hope this information has been able to serve you better to
understand that “making money online” is just a search term.


www.webmasteryacademyblog.com

If you have any questions please feel free
to post a comment or alternatively email
me directly : kim@thewebmasteryacademy.com

What The Experts Are Saying About Core Elements Of An Online Business

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