Navigation
Start
Top facebook Pages
Web 2.0 Showcases
What else
Final thoughts
Contact Info
conceptbakery llc
T: 310 - 356 6624
SOCIAL MEDIA – SUCCESS STORIES… W: www.conceptbakery.com
E: info@conceptbakery.com
There is a lot of talk about social media campaigns, but many times no
hard evidence of what works and what doesn’t. We gathered some
examples of successful web 2.0 marketing.

INTRODUCTION… Navigation
Start
Top facebook Pages
Web 2.0 Showcases
This document shows examples if social media that actually work What else
It lists the involved companies, strategies and results Final thoughts
We used data that is publicly available. In case of our internal Contact Info
showcase we asked for our client’s permission to use the
information we provided conceptbakery llc
T: 310 - 356 6624
W: www.conceptbakery.com
E: info@conceptbakery.com

NOTE… Navigation
Start
Top facebook Pages
Social Media requires a unique approach with less cookie cutter Web 2.0 Showcases
solutions and more individual concepts and strategies What else
Final thoughts
Therefore the following examples can’t be copied. They merely serve
as information and inspiration
Contact Info
New technologies evolve daily resulting in new opportunities.
conceptbakery llc
Cutting edge campaigns can look “old fashioned” within months
T: 310 - 356 6624
W: www.conceptbakery.com
E: info@conceptbakery.com

NOTE… Navigation
Start
Top facebook Pages
Web 2.0 Showcases
The following examples still show many mechanisms and underlying What else
principles that can be applied to future web 2.0 campaigns Final thoughts
The focus of these campaigns is usually not on direct sales but rather
on brand building and initiation of conversation among potential Contact Info
consumers conceptbakery llc
T: 310 - 356 6624
W: www.conceptbakery.com
E: info@conceptbakery.com

Navigation
Start
Top facebook Pages
Web 2.0 Showcases
What else
Final thoughts
Contact Info
conceptbakery llc
T: 310 - 356 6624
W: www.conceptbakery.com
TOP FACEBOOK PAGES… E: info@conceptbakery.com
Top Fan Pages in the leading social network.
Who‘s hot. And who‘s not.

TOP TEN FACEBOOK PAGES (TOTAL NUMBER OF FANS)… Navigation
Pos. Page/Topic URL Number of Fans* Start
1 Barack Obama facebook.com/barackobama 6.403.321 Top facebook Pages
2 Vin Diesel facebook.com/VinDiesel 4.899.407 Web 2.0 Showcases
3 I love sleep Link too long* 4.513.186 What else
4 Pizza Link too long*** 4.438.389 Final thoughts
5 I need a vacation Link too long*** 4.411.746
6 Dr. House Link too long*** 4.272.101 Contact Info
7 Facebook facebook.com/facebook 3.659.319 conceptbakery llc
8 Will Smith facebook.com/WillSmith 3.482.527 T: 310 - 356 6624
W: www.conceptbakery.com
9 Coca Cola facebook.com/coca-cola 3.469.129 E: info@conceptbakery.com
10 Adam Sandler facebook.com/Sandler 3.267.563
* Date 22.06.2009
** This pages don‘t use a vanity URL.
Source: http://www.facebook.com/pages/?browse

TOP TEN FACEBOOK PAGES (POPULARITY)… Navigation
Start
Pos. Company URL Number of Fans*
Top facebook Pages
1 Coca Cola facebook.com/coca-cola 3.469.129
Web 2.0 Showcases
2 Pringles facebook.com/Pringles 2.768.931
What else
3 Adidas facebook.com/adidasoriginals 1.950.998
Final thoughts
4 Starbucks facebook.com/Starbucks 3.123.945
5 Apple Students facebook.com/applestudents 1.361.676
Contact Info
6 Victoria Secret Pink facebook.com/vspink 1.253.052
7 Red Bull facebook.com/redbull 1.107.767 conceptbakery llc
T: 310 - 356 6624
8 H&M facebook.com/hm 1.143.741 W: www.conceptbakery.com
9 Pizz Hut facebook.com/PizzaHut 963.579 E: info@conceptbakery.com
10 Skittles facebook.com/skittles 1.052.028
* Date 22.06.2009
Source: http://www.facebook.com/marketing

Navigation
Start
Top facebook Pages
Web 2.0 Showcases
What else
Final thoughts
Contact Info
conceptbakery llc
T: 310 - 356 6624
W: www.conceptbakery.com
WEB 2.0 SHOWCASES… E: info@conceptbakery.com
Wondering through the world of social media

DUNKIN‘ DONUTS – DUNKINRUN.COM… Navigation
Start
Top facebook Pages
Web 2.0 Showcases
What else
Final thoughts
Background Contact Info
Dunkin`Donuts claims to be the largest coffee and bakery seller. The conceptbakery llc
T: 310 - 356 6624
products are being sold in their own stores. W: www.conceptbakery.com
E: info@conceptbakery.com

DUNKIN‘ DONUTS – DUNKINRUN.COM… Navigation
Start
Strategy Top facebook Pages
Web 2.0 Showcases
The company uses Facebook, applications, Twitter etc. Dunkin‘
What else
Donuts is currently running a sweepstakes on the their Facebook Fan
Final thoughts
Page where fans are being asked to upload a picture of themselves
and a Dunkin‘ Donuts product. Contact Info
The company also released the “dunkinrun.com” application. Site conceptbakery llc
T: 310 - 356 6624
visitors can announce their trip to Dunkin‘ Donuts in advance and W: www.conceptbakery.com
E: info@conceptbakery.com
invite others to submit their orders so the “runner” can get it for them.
It is fun, useful creates talk and directly increases store sales as well.

DUNKIN‘ DONUTS – DUNKINRUN.COM: RESULTS… Navigation
Start
Top facebook Pages
Web 2.0 Showcases
What else
Final thoughts
The campaign was relatively new at the time of creating this document.
Therefore only a few numbers are available so far
Contact Info
Over 800.000 Fans on Facebook
conceptbakery llc
Over 7.000 links on Google to dunkinrun.com T: 310 - 356 6624
W: www.conceptbakery.com
E: info@conceptbakery.com

DUNKIN‘ DONUTS – DUNKINRUN.COM… Navigation
Start
Top facebook Pages
Bottom line
Web 2.0 Showcases
The close interaction of online (microsite, Facebook, etc.), mobile What else
(iPhone app) and offline (store purchase) creates attention, fun, viral Final thoughts
distribution and leads to a direct increase in sales.
Contact Info
Source & Additional Info
conceptbakery llc
http://mashable.com/2009/06/03/dunkin-donuts-facebook-campaign/ T: 310 - 356 6624
http://www.dunkinrun.com/About/HowItWorks.aspx W: www.conceptbakery.com
E: info@conceptbakery.com
http://www.facebook.com/DunkinDonuts

ZAPPOS.COM – AL BUNDY OF WEB 2.0… Navigation
Start
Top facebook Pages
Background
Web 2.0 Showcases
Zappos.com is the leading online shoe store in the US. Social media, What else
especially Twitter, are core elements of their marketing mix. Final thoughts
Contact Info
Strategy
conceptbakery llc
Tony Hsieh, their CEO plus many of his co-workers are active users T: 310 - 356 6624
W: www.conceptbakery.com
on Twitter. The feeds of all Zappos Twitter users are agreggated
E: info@conceptbakery.com
under this account: http://twitter.zappos.com. Zappo is very service
oriented and Twitter helps to reach out and be approachable.

ZAPPOS.COM – AL BUNDY DES WEB 2.0: RESULTS… Navigation
Start
Top facebook Pages
Web 2.0 Showcases
Zappos is one of the most popular online brands in the US What else
Zappos has over 800,000 followers on Twitter Final thoughts
Zappos is one of the most quoted examples for successful use of Contact Info
social media
conceptbakery llc
Wide spread PR T: 310 - 356 6624
W: www.conceptbakery.com
E: info@conceptbakery.com

ZAPPOS.COM – AL BUNDY DES WEB 2.0… Navigation
Bottom Line Start
Zappos’ social media activities include a heavy use of Twitter. Many Top facebook Pages
Web 2.0 Showcases
of their employees are “tweeting” with their own accounts. The online
What else
activities of their CEO have strongly added to shape the brand as a
Final thoughts
very social media conscious company.
Contact Info
Source & Additional Info conceptbakery llc
T: 310 - 356 6624
http://twitter.com/zappos W: www.conceptbakery.com
E: info@conceptbakery.com
http://mashable.com/2009/02/06/social-media-smartest-brands/
Also recommended: The 10 core values of Zappos:
http://about.zappos.com/our-unique-culture/zappos-core-values

BURGER KING – FRIENDS VS. WHOPPER… Navigation
Start
Top facebook Pages
Web 2.0 Showcases
Background
What else
Why even bother...;-) Final thoughts
Strategy Contact Info
conceptbakery llc
Burger King developed an application called “sacrifice your friends”.
T: 310 - 356 6624
Anyone who “unfriends” ten of his Facebook friends will receive one W: www.conceptbakery.com
E: info@conceptbakery.com
free Whopper.

BURGER KING – FRIENDS VS. WHOPPER: RESULTS… Navigation
Start
Top facebook Pages
Over 20,000 users added the application to their Facebook profiles Web 2.0 Showcases
within a very short period of time What else
They dropped over 200,000 friend in total Final thoughts
Facebook then blocked the application. The official version was data
Contact Info
protection issues. There are also strong rumors that Facebook simply
didn’t like the approach conceptbakery llc
T: 310 - 356 6624
This only led to more PR for the application. The term “sacrifice your W: www.conceptbakery.com
friends Facebook app” shows over 100,000 results in Google E: info@conceptbakery.com

BURGER KING – FRIENDS VS. WHOPPER… Navigation
Bottom Line Start
Being rude can help creating attention and being remembered. Even Top facebook Pages
Web 2.0 Showcases
though the campaign received plenty of criticism and was blocked at
What else
the end. It simply created a lot of talk. Of course Burger King feels
Final thoughts
inspired to do more social media marketing in the future.
Contact Info
Source & Additional Info conceptbakery llc
T: 310 - 356 6624
http://www.conceptbakery.com/cb-blog-de/2009/01/13/meine- W: www.conceptbakery.com
E: info@conceptbakery.com
meinung-zu-10-freundschaften-kundigen-fur-einen-gratis-whopper/
Also worth watching
http://www.youtube.com/watch?v=Jqgr4UUqdNg

TRAVBUDDY.COM – OUT TO SEA IN WEB 2.0… Navigation
Start
Top facebook Pages
Background Web 2.0 Showcases
TravBuddy created a community dealing with everything related to What else
holiday and vacation. Final thoughts
Contact Info
Strategy
conceptbakery llc
The company created a Facebook application. Users can add it to T: 310 - 356 6624
W: www.conceptbakery.com
their profile and show others where they’ve already been visiting or E: info@conceptbakery.com
vacationing.

TRAVBUDDY.COM – RESULTS… Navigation
Start
Top facebook Pages
Web 2.0 Showcases
What else
The company could double the number of their community members
within 6 months and broke the 1 million user benchmark. Final thoughts
The Facebook application was added by 500,000 users Contact Info
The application is being utilized by 10,000 Facebook users per day conceptbakery llc
T: 310 - 356 6624
W: www.conceptbakery.com
E: info@conceptbakery.com

TRAVBUDDY.COM – OUT TO SEA IN WEB 2.0… Navigation
Start
Bottom Line Top facebook Pages
This story clearly shows the power of word of mouth specials in Web 2.0 Showcases
connection with social media. One key success element is that What else
Final thoughts
people love to share and talk about themselves in social networks.
Traveling is a very popular discussion topic. The Facebook Contact Info
application lets users share interesting information about themselves conceptbakery llc
T: 310 - 356 6624
in an easy and appealing way. W: www.conceptbakery.com
E: info@conceptbakery.com
Source & Additional Info
http://www.readwriteweb.com/archives/
travbuddy_hits_1_million_users.php

BLENDTEC – WILL IT BLEND… Navigation
Start
Top facebook Pages
Background
Web 2.0 Showcases
Blendtec sells powerful blenders, mainly to private households. What else
Final thoughts
Strategy
Contact Info
The company created a series of inexpensive videos using the main
conceptbakery llc
theme “will it blend?”. A number of very unlikely items were thrown T: 310 - 356 6624
into a blender to demonstrate its power. The huge breakthrough W: www.conceptbakery.com
E: info@conceptbakery.com
came with throwing an iPhone in the blender soon after its launch.
Needless to say that it didn’t last very long ;-)

BLENDTEC – WILL IT BLEND… Navigation
Start
Top facebook Pages
Web 2.0 Showcases
What else
Final thoughts
Contact Info
conceptbakery llc
T: 310 - 356 6624
W: www.conceptbakery.com
E: info@conceptbakery.com

BLENDTEC – WILL IT BLEND: RESULTS… Navigation
Start
Top facebook Pages
The iPhone video has been viewed over 6.9 million times
Web 2.0 Showcases
The top 20 Blendtec videos accounted for 50 million views What else
Sales increased by 700%. Annual sales were around $40 million Final thoughts
annually prior to the video releases
Contact Info
200.000 Subscriber on YouTube. They all get updated about new
Blendtec videos conceptbakery llc
T: 310 - 356 6624
Plenty of PR across the board: Natinal TV shows plus extensive print, W: www.conceptbakery.com
radio and online coverage E: info@conceptbakery.com
A Wikipedia entry for the “will it blend” campaign

BLENDTEC – WILL IT BLEND… Navigation
Start
Bottom Line
Top facebook Pages
Entertaining content can certainly help with branding and sales efforts
Web 2.0 Showcases
- even for lesser known brands. The entire campaign was done on a What else
budget - social media marketing doesn’t need to be expensive. The Final thoughts
ROI of this social media marketing story is setting very high
Contact Info
benchmarks that won’t be easy to beat.
conceptbakery llc
T: 310 - 356 6624
Source & Additional Info W: www.conceptbakery.com
E: info@conceptbakery.com
Book “Groundswell“ by Charlene Li and Josh Bernoff
http://en.wikipedia.org/wiki/Will_It_Blend
http://www.youtube.com/user/Blendtec

GRASSHOPPER GROUP – OFFLINE MEETS WEB 2.0… Navigation
Start
Top facebook Pages
Background Web 2.0 Showcases
What else
The company provides service phone numbers for B2B clients.
Final thoughts
Strategy Contact Info
Prior to its launch the company mailed 5,000 bags to influencers in conceptbakery llc
T: 310 - 356 6624
their line of business. The bags contained grass hoppers covered W: www.conceptbakery.com
with chocolate. The bags were used to promote a video. E: info@conceptbakery.com

GRASSHOPPER GROUP – RESULTS… Navigation
Start
Top facebook Pages
Web 2.0 Showcases
Website traffic increased by 4,911 % within a month
What else
144.843 video views with 162 comments Final thoughts
1,500 messages on Twitter
Contact Info
120 blog posts within a month
conceptbakery llc
Tweets by influencers Guy Kawasaki, Kevin Rose andJason Calacanis T: 310 - 356 6624
W: www.conceptbakery.com
Mentioned on national TV seven times E: info@conceptbakery.com

GRASSHOPPER GROUP – OFFLINE MEETS WEB 2.0… Navigation
Start
Top facebook Pages
Bottom Line Web 2.0 Showcases
Social media and word of mouth special were perfectly combined on What else
Final thoughts
a limited budget. The results came in due to an unusual idea and a
smart implementation of it. Contact Info
conceptbakery llc
Source & Additional Info T: 310 - 356 6624
W: www.conceptbakery.com
http://mashable.com/2009/06/15/grasshopper-campaign/ E: info@conceptbakery.com

STARBUCKS CLIENTS = IDEA PROVIDERS… Navigation
Start
Background Top facebook Pages
Starbucks has changed the world of coffee shops - Web 2.0 Showcases
What else
not just in the US but around the globe.
Final thoughts
Strategy Contact Info
Starbucks used http://mystarbucksidea.force.com to improve its conceptbakery llc
T: 310 - 356 6624
image and to tie its customers closer to the brand. Everyone can post W: www.conceptbakery.com
suggestions on what could be improved or done differently at E: info@conceptbakery.com
Starbucks. Consumers can also submit wish lists for new products.
The site users get to vote on what will eventually be turned into
reality.

STARBUCKS CLIENTS = IDEA PROVIDERS: RESULTS... Navigation
Start
Top facebook Pages
Web 2.0 Showcases
70.000 suggestions from Starbucks clients What else
Final thoughts
The top idea received 95,000 votes and over 1,000 comments
Starbucks has over 1,7 million fans on Facebook Contact Info
The fans on Facebookmostly use engaging applications such as conceptbakery llc
the event calendar, discussions and notes T: 310 - 356 6624
W: www.conceptbakery.com
E: info@conceptbakery.com

STARBUCKS CLIENTS = IDEA PROVIDERS… Navigation
Start
Bottom Line Top facebook Pages
The interactive integration of users in the marketing efforts and Web 2.0 Showcases
product development is a perfect social media showcase. It helps to What else
Final thoughts
save cost (i.e market research) and increases the loyalty of
Starbucks’ customers. Contact Info
conceptbakery llc
T: 310 - 356 6624
Source & Additional Info W: www.conceptbakery.com
http://mystarbucksidea.force.com E: info@conceptbakery.com
http://www.facebook.com/Starbucks
http://mashable.com/2009/02/06/social-media-smartest-brands/

BEINGGIRL.COM – COMMUNITY BUILDING… Navigation
Start
Top facebook Pages
Background
Web 2.0 Showcases
www.beinggirl.com was created by Procter & Gamble, What else
the world’s leading supplier of consumer goods. Final thoughts
Contact Info
Strategy
conceptbakery llc
Being Girl shows a new approach by P&G. Their products are kept in T: 310 - 356 6624
W: www.conceptbakery.com
the background. The entire discussion us spun around a common E: info@conceptbakery.com
interest: How does it feel to go through adolescence and turn into a
young woman? Female hygiene products are of part of the process
and there is discussion around it at Being Girl.

BEINGGIRL.COM – COMMUNITY BUILDING: RESULTS… Navigation
Start
Top facebook Pages
Web 2.0 Showcases
What else
Over 2 million visitors per month Final thoughts
P&G states that their community approach is 4 times more effective
than traditional marketing efforts Contact Info
By now beinggirl.com has reached a global audience and is now conceptbakery llc
T: 310 - 356 6624
available in 50 different languages W: www.conceptbakery.com
E: info@conceptbakery.com

BEINGGIRL.COM – COMMUNITY BUILDING… Navigation
Start
Bottom Line Top facebook Pages
Web 2.0 Showcases
Avoiding any direct sales effort at first has proven to be highly
What else
successful for P&G. It is one of the key ingredients to many
Final thoughts
successful marketing campaigns. We recommend it to our clients in
almost any scenario related to web 2.0. Contact Info
conceptbakery llc
T: 310 - 356 6624
Source & Additional Info W: www.conceptbakery.com
E: info@conceptbakery.com
Book “Groundswell“ by Charlene Li and Josh Bernoff

DELL.COM – EMPOWER YOUR CUSTOMERS… Navigation
Start
Background
Top facebook Pages
Dell has long been known to be a
Web 2.0 Showcases
leading computer manufacturer. What else
Final thoughts
Strategy
Contact Info
The company has been a social media pioneer. It struggled initially
conceptbakery llc
but eventually got it irght. Dell spreads their activities over multiple T: 310 - 356 6624
platforms but has them all closely tied together. Their own community W: www.conceptbakery.com
E: info@conceptbakery.com
and their Facebook activities are at the core. Users can receive
support and get assistance with their purchases. Twitter, YouTube,
Flickr etc. are being used to provide additional information.

DELL.COM – EMPOWER YOUR CUSTOMERS: ERGEBNISSE… Navigation
Start
Top facebook Pages
Web 2.0 Showcases
Dell claims that their Twitter presence led to three million dollars of What else
sales that can be tracked down to their efforts on the platform. This Final thoughts
number might not be huge at first but it certainly exceeds the cost of
Dell’s Twitter presence. Plus the story provided for plenty of free PR Contact Info
The most active user in the Dell community has already posted conceptbakery llc
over 20,000 replies. All of this at no cost for Dell since he is not an T: 310 - 356 6624
emlpoyee. His postings have been read over 2 million times. W: www.conceptbakery.com
E: info@conceptbakery.com
This led to additional sales and huge savings in tech support

DELL.COM – EMPOWER YOUR CUSTOMERS… Navigation
Start
Bottom Line
Top facebook Pages
Being able to tie multiple platforms together is one of the big benefits Web 2.0 Showcases
of social media. Even though the ROI can’t be predicted in advance What else
sales results can eventually be tracked down. In many cases the Final thoughts
conversion path is hardly visible. A direct correlation between the
Contact Info
results of user involvement and word of mouth propaganda to sales
conceptbakery llc
increases can be hard to prove. T: 310 - 356 6624
W: www.conceptbakery.com
E: info@conceptbakery.com
Source & Additional Info
http://mashable.com/2009/02/06/social-media-smartest-brands/
http://en.community.dell.com/

TUV.COM – TUNING ON THE WEB 2.0… Navigation
Start
Top facebook Pages
Web 2.0 Showcases
What else
Background Final thoughts
We manage the social media presence of the automotive division of
TÜV Rhineland (comparable to the DMV in the US). The goal is to Contact Info
reach out to influencers in the car tuning scene and to improve the conceptbakery llc
T: 310 - 356 6624
image of the brand. Instead of a natural enemy the TÜV should be W: www.conceptbakery.com
E: info@conceptbakery.com
perceived as a supporter.

TUV.COM – TUNING ON THE WEB 2.0… Navigation
Start
Top facebook Pages
Web 2.0 Showcases
Strategy
What else
Step 1: Use of multiple platforms such as Facebook, Twitter, Final thoughts
YouTube, Flickr and integrating all the latest activities into the main
website of the organization: www.tuv.com/tuning. Creating word of Contact Info
mouth specials and combining online activities with offline events. conceptbakery llc
T: 310 - 356 6624
Step 2: Building a separate highly interactive community with web 2.0 W: www.conceptbakery.com
E: info@conceptbakery.com
features and adding new word of mouth specials on a regular base.

TUV.COM – TUNING ON THE WEB 2.0: RESULTS… Navigation
Start
Constant flow of fresh content due to embedding the Twitter, YouTube Top facebook Pages
and Flickr feeds on TÜV main site, the Facebook fan page and the
Web 2.0 Showcases
tuning fan community
What else
Overwhelmingly positive feedback from tuning community and beyond: Final thoughts
Bloggers, press, etc.
Users are in direct contact with TÜV experts online and can clarify Contact Info
any open suggestions prior to the technical inspection of their cars conceptbakery llc
Increase of web traffic by 100%. On average users spend 3 times T: 310 - 356 6624
W: www.conceptbakery.com
more time on the site. A word of mouth special let to a short time E: info@conceptbakery.com
traffic increase of 1,000%.
The strategy is a perfect showcase for reaching out to a target group
and yielding or exceeding the expected results - stated by one of our
contacts at TÜV Rhineland

TUV.COM – TUNING ON THE WEB 2.0… Navigation
Start
Top facebook Pages
Bottom Line Web 2.0 Showcases
Social Media is serving as a major rebranding tool in this case. The What else
target group was taken off guard and didn’t expect the TÜV to reach Final thoughts
out. Interlacing multiple platforms greatly enhances the results of the
Contact Info
program - online and offline.
conceptbakery llc
T: 310 - 356 6624
W: www.conceptbakery.com
Source & Additional Info E: info@conceptbakery.com
http://www.legmichtiefer.com/

Navigation
Start
Top facebook Pages
Web 2.0 Showcases
What else
Final thoughts
Contact Info
conceptbakery llc
T: 310 - 356 6624
W: www.conceptbakery.com
WHAT ELSE… E: info@conceptbakery.com
A few more information bites

SKITTLES.COM – WEB 2.0 YOURSELF… Navigation
Start
Skittles is an extreme example for the use of external feeds on your Top facebook Pages
Web 2.0 Showcases
own website. They replaced all the content on their homepage with
What else
content pulled from YouTube, Twitter & Co.
Final thoughts
Skittles is now one of the most popular brands on the web. It is listed
among the top ten brands on Facebook. Contact Info
conceptbakery llc
T: 310 - 356 6624
Source W: www.conceptbakery.com
E: info@conceptbakery.com
http://mashable.com/2009/03/02/skittles-social/
http://www.facebook.com/marketing

GROUNDSWELL BLOG – SOCIAL MEDIA GROWTH… Navigation
Start
Top facebook Pages
Web 2.0 Showcases
95% of all marketers will either keep their social media budgets What else
steady or increase them during our current economic crisis. Final thoughts
Contact Info
Source:
conceptbakery llc
http://blogs.forrester.com/groundswell/ T: 310 - 356 6624
W: www.conceptbakery.com
E: info@conceptbakery.com

VIN DIESEL – WEB 2.0 CELEBRITY… Navigation
Start
Top facebook Pages
Web 2.0 Showcases
Actor Vin Diesel decided to provide some exclusive content on his What else
Facebook Fan Page. As a result he gained 500,000 new fans in one Final thoughts
day and 1,000,000 over the course of one week.
Contact Info
conceptbakery llc
Source T: 310 - 356 6624
W: www.conceptbakery.com
http://www.facebook.com/marketing E: info@conceptbakery.com

MASHABLE.COM – BEST SOCIAL MEDIA PRACTICE… Navigation
Start
Top facebook Pages
Web 2.0 Showcases
What else
35 examples on how to use social media Final thoughts
http://mashable.com/2008/07/23/corporate-social-media/
Contact Info
(these examples are from mid 2008 - this list would be quite a bit
conceptbakery llc
longer today) T: 310 - 356 6624
W: www.conceptbakery.com
E: info@conceptbakery.com

GROWTH OF SOCIAL NETWORKING… Navigation
Start
Top facebook Pages
Web 2.0 Showcases
What else
Final thoughts
Contact Info
conceptbakery llc
T: 310 - 356 6624
W: www.conceptbakery.com
E: info@conceptbakery.com

SOCIAL NETWORKING & MARKETING TRENDS… Navigation
Start
Top facebook Pages
Web 2.0 Showcases
What else
Final thoughts
Contact Info
conceptbakery llc
T: 310 - 356 6624
W: www.conceptbakery.com
E: info@conceptbakery.com

SOCIAL MEDIA – FACTS & STATEMENTS… Navigation
Start
Top facebook Pages
Statement IAB Platform Status Report: “If you are not on a social Web 2.0 Showcases
networking site you are not on the Internet“
What else
57% of all web users have joined at least on social network Final thoughts
The number increases to 96% with teenagers and young adults
Contact Info
85% of all college students are active members of Facebook
conceptbakery llc
2/3 of them logs in at least once a day T: 310 - 356 6624
W: www.conceptbakery.com
18-24 year olds spend 38% of their total online time on Facebook or E: info@conceptbakery.com
similar networks specific to other countries

SOCIAL NETWORKING TRENDS & DEVELOPMENTS… Navigation
Start
Top facebook Pages
Nielsen states that social networking is by now more popular Web 2.0 Showcases
than email What else
Social networking is currently growing 3 times faster than rest of Final thoughts
the web. It also grows twice as fast as other popular areas such as
games or online search Contact Info
A McKinsey study states that 2/3 of all purchasing decisions are being conceptbakery llc
T: 310 - 356 6624
influenced by word of mouth - mostly taking place on the web W: www.conceptbakery.com
Many key target groups are spending more time on their computers E: info@conceptbakery.com
than at the TV

TREND – EXPONENTIAL GROWTH OF FACEBOOK… Navigation
Facebook doubled their number of members from 100 million to 200 Start
million within a year and just surpassed 250 million users Top facebook Pages
Over 100 million users log in at least once a day. Web 2.0 Showcases
What else
The average user has about 120 friends
Final thoughts
Over 20 million users update their profile daily
Over 4 millions users join a fan page each day Contact Info
850 million pictures and 8 million videos are being uploaded monthly conceptbakery llc
T: 310 - 356 6624
Over 1 billion updates are being shared per week (links, news, etc.) W: www.conceptbakery.com
E: info@conceptbakery.com
Over 250 million groups exist on Facebook
Facebook is now growing faster internationally than domestically
Over 70% of its users already reside outside the US
About 30 million users are already accessing Facebook via mobile
devices

Navigation
Start
Top facebook Pages
Web 2.0 Showcases
What else
Final thoughts
Contact Info
conceptbakery llc
T: 310 - 356 6624
W: www.conceptbakery.com
FINAL THOUGHTS... E: info@conceptbakery.com
You most probably know all of this by now already...

FINAL THOUGHTS (FOR NOW) – WHY SOCIAL MEDIA… Navigation
Start
Top facebook Pages
There are many truly exciting opportunities in the world of
Web 2.0 Showcases
social media and web 2.0
What else
Your goals always need to be kept in mind Final thoughts
Social media works best as part of an integrated concept
Contact Info
Don’t be afraid to communicate!
conceptbakery llc
Great results and plenty of fun could be coming your way T: 310 - 356 6624
W: www.conceptbakery.com
Unfortunately the ROI can’t be forecasted in a reliable manner at the E: info@conceptbakery.com
time of launching a social media project
Please note that this presentation is just a little snapshot and is most
probably outdated by the time you read it since this dynamic area is
changing every day.

Navigation
Start
Top facebook Pages
Web 2.0 Showcases
What else
Final thoughts
Contact Info
conceptbakery llc
T: 310 - 356 6624
W: www.conceptbakery.com
E: info@conceptbakery.com
MANY THANKS...
For staying with us through 54 slides!