Social Media Success Stories

Navigation Start Top facebook Pages Web 2.0 Showcases What else Final thoughts Contact Info conceptbakery llc T: 310 - 356 6624 SOCIAL MEDIA – SUCCESS STORIES… W: www.conceptbakery.com E: info@conceptbakery.com There is a lot of talk about social media campaigns, but many times no hard evidence of what works and what doesn’t. We gathered some examples of successful web 2.0 marketing.

INTRODUCTION… Navigation Start Top facebook Pages Web 2.0 Showcases This document shows examples if social media that actually work What else It lists the involved companies, strategies and results Final thoughts We used data that is publicly available. In case of our internal Contact Info showcase we asked for our client’s permission to use the information we provided conceptbakery llc T: 310 - 356 6624 W: www.conceptbakery.com E: info@conceptbakery.com

NOTE… Navigation Start Top facebook Pages Social Media requires a unique approach with less cookie cutter Web 2.0 Showcases solutions and more individual concepts and strategies What else Final thoughts Therefore the following examples can’t be copied. They merely serve as information and inspiration Contact Info New technologies evolve daily resulting in new opportunities. conceptbakery llc Cutting edge campaigns can look “old fashioned” within months T: 310 - 356 6624 W: www.conceptbakery.com E: info@conceptbakery.com

NOTE… Navigation Start Top facebook Pages Web 2.0 Showcases The following examples still show many mechanisms and underlying What else principles that can be applied to future web 2.0 campaigns Final thoughts The focus of these campaigns is usually not on direct sales but rather on brand building and initiation of conversation among potential Contact Info consumers conceptbakery llc T: 310 - 356 6624 W: www.conceptbakery.com E: info@conceptbakery.com

Navigation Start Top facebook Pages Web 2.0 Showcases What else Final thoughts Contact Info conceptbakery llc T: 310 - 356 6624 W: www.conceptbakery.com TOP FACEBOOK PAGES… E: info@conceptbakery.com Top Fan Pages in the leading social network. Who‘s hot. And who‘s not.

TOP TEN FACEBOOK PAGES (TOTAL NUMBER OF FANS)… Navigation Pos. Page/Topic URL Number of Fans* Start 1 Barack Obama facebook.com/barackobama 6.403.321 Top facebook Pages 2 Vin Diesel facebook.com/VinDiesel 4.899.407 Web 2.0 Showcases 3 I love sleep Link too long* 4.513.186 What else 4 Pizza Link too long*** 4.438.389 Final thoughts 5 I need a vacation Link too long*** 4.411.746 6 Dr. House Link too long*** 4.272.101 Contact Info 7 Facebook facebook.com/facebook 3.659.319 conceptbakery llc 8 Will Smith facebook.com/WillSmith 3.482.527 T: 310 - 356 6624 W: www.conceptbakery.com 9 Coca Cola facebook.com/coca-cola 3.469.129 E: info@conceptbakery.com 10 Adam Sandler facebook.com/Sandler 3.267.563 * Date 22.06.2009 ** This pages don‘t use a vanity URL. Source: http://www.facebook.com/pages/?browse

TOP TEN FACEBOOK PAGES (POPULARITY)… Navigation Start Pos. Company URL Number of Fans* Top facebook Pages 1 Coca Cola facebook.com/coca-cola 3.469.129 Web 2.0 Showcases 2 Pringles facebook.com/Pringles 2.768.931 What else 3 Adidas facebook.com/adidasoriginals 1.950.998 Final thoughts 4 Starbucks facebook.com/Starbucks 3.123.945 5 Apple Students facebook.com/applestudents 1.361.676 Contact Info 6 Victoria Secret Pink facebook.com/vspink 1.253.052 7 Red Bull facebook.com/redbull 1.107.767 conceptbakery llc T: 310 - 356 6624 8 H&M facebook.com/hm 1.143.741 W: www.conceptbakery.com 9 Pizz Hut facebook.com/PizzaHut 963.579 E: info@conceptbakery.com 10 Skittles facebook.com/skittles 1.052.028 * Date 22.06.2009 Source: http://www.facebook.com/marketing

Navigation Start Top facebook Pages Web 2.0 Showcases What else Final thoughts Contact Info conceptbakery llc T: 310 - 356 6624 W: www.conceptbakery.com WEB 2.0 SHOWCASES… E: info@conceptbakery.com Wondering through the world of social media

DUNKIN‘ DONUTS – DUNKINRUN.COM… Navigation Start Top facebook Pages Web 2.0 Showcases What else Final thoughts Background Contact Info Dunkin`Donuts claims to be the largest coffee and bakery seller. The conceptbakery llc T: 310 - 356 6624 products are being sold in their own stores. W: www.conceptbakery.com E: info@conceptbakery.com

DUNKIN‘ DONUTS – DUNKINRUN.COM… Navigation Start Strategy Top facebook Pages Web 2.0 Showcases The company uses Facebook, applications, Twitter etc. Dunkin‘ What else Donuts is currently running a sweepstakes on the their Facebook Fan Final thoughts Page where fans are being asked to upload a picture of themselves and a Dunkin‘ Donuts product. Contact Info The company also released the “dunkinrun.com” application. Site conceptbakery llc T: 310 - 356 6624 visitors can announce their trip to Dunkin‘ Donuts in advance and W: www.conceptbakery.com E: info@conceptbakery.com invite others to submit their orders so the “runner” can get it for them. It is fun, useful creates talk and directly increases store sales as well.

DUNKIN‘ DONUTS – DUNKINRUN.COM: RESULTS… Navigation Start Top facebook Pages Web 2.0 Showcases What else Final thoughts The campaign was relatively new at the time of creating this document. Therefore only a few numbers are available so far Contact Info Over 800.000 Fans on Facebook conceptbakery llc Over 7.000 links on Google to dunkinrun.com T: 310 - 356 6624 W: www.conceptbakery.com E: info@conceptbakery.com

DUNKIN‘ DONUTS – DUNKINRUN.COM… Navigation Start Top facebook Pages Bottom line Web 2.0 Showcases The close interaction of online (microsite, Facebook, etc.), mobile What else (iPhone app) and offline (store purchase) creates attention, fun, viral Final thoughts distribution and leads to a direct increase in sales. Contact Info Source & Additional Info conceptbakery llc http://mashable.com/2009/06/03/dunkin-donuts-facebook-campaign/ T: 310 - 356 6624 http://www.dunkinrun.com/About/HowItWorks.aspx W: www.conceptbakery.com E: info@conceptbakery.com http://www.facebook.com/DunkinDonuts

ZAPPOS.COM – AL BUNDY OF WEB 2.0… Navigation Start Top facebook Pages Background Web 2.0 Showcases Zappos.com is the leading online shoe store in the US. Social media, What else especially Twitter, are core elements of their marketing mix. Final thoughts Contact Info Strategy conceptbakery llc Tony Hsieh, their CEO plus many of his co-workers are active users T: 310 - 356 6624 W: www.conceptbakery.com on Twitter. The feeds of all Zappos Twitter users are agreggated E: info@conceptbakery.com under this account: http://twitter.zappos.com. Zappo is very service oriented and Twitter helps to reach out and be approachable.

ZAPPOS.COM – AL BUNDY DES WEB 2.0: RESULTS… Navigation Start Top facebook Pages Web 2.0 Showcases Zappos is one of the most popular online brands in the US What else Zappos has over 800,000 followers on Twitter Final thoughts Zappos is one of the most quoted examples for successful use of Contact Info social media conceptbakery llc Wide spread PR T: 310 - 356 6624 W: www.conceptbakery.com E: info@conceptbakery.com

ZAPPOS.COM – AL BUNDY DES WEB 2.0… Navigation Bottom Line Start Zappos’ social media activities include a heavy use of Twitter. Many Top facebook Pages Web 2.0 Showcases of their employees are “tweeting” with their own accounts. The online What else activities of their CEO have strongly added to shape the brand as a Final thoughts very social media conscious company. Contact Info Source & Additional Info conceptbakery llc T: 310 - 356 6624 http://twitter.com/zappos W: www.conceptbakery.com E: info@conceptbakery.com http://mashable.com/2009/02/06/social-media-smartest-brands/ Also recommended: The 10 core values of Zappos: http://about.zappos.com/our-unique-culture/zappos-core-values

BURGER KING – FRIENDS VS. WHOPPER… Navigation Start Top facebook Pages Web 2.0 Showcases Background What else Why even bother...;-) Final thoughts Strategy Contact Info conceptbakery llc Burger King developed an application called “sacrifice your friends”. T: 310 - 356 6624 Anyone who “unfriends” ten of his Facebook friends will receive one W: www.conceptbakery.com E: info@conceptbakery.com free Whopper.

BURGER KING – FRIENDS VS. WHOPPER: RESULTS… Navigation Start Top facebook Pages Over 20,000 users added the application to their Facebook profiles Web 2.0 Showcases within a very short period of time What else They dropped over 200,000 friend in total Final thoughts Facebook then blocked the application. The official version was data Contact Info protection issues. There are also strong rumors that Facebook simply didn’t like the approach conceptbakery llc T: 310 - 356 6624 This only led to more PR for the application. The term “sacrifice your W: www.conceptbakery.com friends Facebook app” shows over 100,000 results in Google E: info@conceptbakery.com

BURGER KING – FRIENDS VS. WHOPPER… Navigation Bottom Line Start Being rude can help creating attention and being remembered. Even Top facebook Pages Web 2.0 Showcases though the campaign received plenty of criticism and was blocked at What else the end. It simply created a lot of talk. Of course Burger King feels Final thoughts inspired to do more social media marketing in the future. Contact Info Source & Additional Info conceptbakery llc T: 310 - 356 6624 http://www.conceptbakery.com/cb-blog-de/2009/01/13/meine- W: www.conceptbakery.com E: info@conceptbakery.com meinung-zu-10-freundschaften-kundigen-fur-einen-gratis-whopper/ Also worth watching http://www.youtube.com/watch?v=Jqgr4UUqdNg

TRAVBUDDY.COM – OUT TO SEA IN WEB 2.0… Navigation Start Top facebook Pages Background Web 2.0 Showcases TravBuddy created a community dealing with everything related to What else holiday and vacation. Final thoughts Contact Info Strategy conceptbakery llc The company created a Facebook application. Users can add it to T: 310 - 356 6624 W: www.conceptbakery.com their profile and show others where they’ve already been visiting or E: info@conceptbakery.com vacationing.

TRAVBUDDY.COM – RESULTS… Navigation Start Top facebook Pages Web 2.0 Showcases What else The company could double the number of their community members within 6 months and broke the 1 million user benchmark. Final thoughts The Facebook application was added by 500,000 users Contact Info The application is being utilized by 10,000 Facebook users per day conceptbakery llc T: 310 - 356 6624 W: www.conceptbakery.com E: info@conceptbakery.com

TRAVBUDDY.COM – OUT TO SEA IN WEB 2.0… Navigation Start Bottom Line Top facebook Pages This story clearly shows the power of word of mouth specials in Web 2.0 Showcases connection with social media. One key success element is that What else Final thoughts people love to share and talk about themselves in social networks. Traveling is a very popular discussion topic. The Facebook Contact Info application lets users share interesting information about themselves conceptbakery llc T: 310 - 356 6624 in an easy and appealing way. W: www.conceptbakery.com E: info@conceptbakery.com Source & Additional Info http://www.readwriteweb.com/archives/ travbuddy_hits_1_million_users.php

BLENDTEC – WILL IT BLEND… Navigation Start Top facebook Pages Background Web 2.0 Showcases Blendtec sells powerful blenders, mainly to private households. What else Final thoughts Strategy Contact Info The company created a series of inexpensive videos using the main conceptbakery llc theme “will it blend?”. A number of very unlikely items were thrown T: 310 - 356 6624 into a blender to demonstrate its power. The huge breakthrough W: www.conceptbakery.com E: info@conceptbakery.com came with throwing an iPhone in the blender soon after its launch. Needless to say that it didn’t last very long ;-)

BLENDTEC – WILL IT BLEND… Navigation Start Top facebook Pages Web 2.0 Showcases What else Final thoughts Contact Info conceptbakery llc T: 310 - 356 6624 W: www.conceptbakery.com E: info@conceptbakery.com

BLENDTEC – WILL IT BLEND: RESULTS… Navigation Start Top facebook Pages The iPhone video has been viewed over 6.9 million times Web 2.0 Showcases The top 20 Blendtec videos accounted for 50 million views What else Sales increased by 700%. Annual sales were around $40 million Final thoughts annually prior to the video releases Contact Info 200.000 Subscriber on YouTube. They all get updated about new Blendtec videos conceptbakery llc T: 310 - 356 6624 Plenty of PR across the board: Natinal TV shows plus extensive print, W: www.conceptbakery.com radio and online coverage E: info@conceptbakery.com A Wikipedia entry for the “will it blend” campaign

BLENDTEC – WILL IT BLEND… Navigation Start Bottom Line Top facebook Pages Entertaining content can certainly help with branding and sales efforts Web 2.0 Showcases - even for lesser known brands. The entire campaign was done on a What else budget - social media marketing doesn’t need to be expensive. The Final thoughts ROI of this social media marketing story is setting very high Contact Info benchmarks that won’t be easy to beat. conceptbakery llc T: 310 - 356 6624 Source & Additional Info W: www.conceptbakery.com E: info@conceptbakery.com Book “Groundswell“ by Charlene Li and Josh Bernoff http://en.wikipedia.org/wiki/Will_It_Blend http://www.youtube.com/user/Blendtec

GRASSHOPPER GROUP – OFFLINE MEETS WEB 2.0… Navigation Start Top facebook Pages Background Web 2.0 Showcases What else The company provides service phone numbers for B2B clients. Final thoughts Strategy Contact Info Prior to its launch the company mailed 5,000 bags to influencers in conceptbakery llc T: 310 - 356 6624 their line of business. The bags contained grass hoppers covered W: www.conceptbakery.com with chocolate. The bags were used to promote a video. E: info@conceptbakery.com

GRASSHOPPER GROUP – RESULTS… Navigation Start Top facebook Pages Web 2.0 Showcases Website traffic increased by 4,911 % within a month What else 144.843 video views with 162 comments Final thoughts 1,500 messages on Twitter Contact Info 120 blog posts within a month conceptbakery llc Tweets by influencers Guy Kawasaki, Kevin Rose andJason Calacanis T: 310 - 356 6624 W: www.conceptbakery.com Mentioned on national TV seven times E: info@conceptbakery.com

GRASSHOPPER GROUP – OFFLINE MEETS WEB 2.0… Navigation Start Top facebook Pages Bottom Line Web 2.0 Showcases Social media and word of mouth special were perfectly combined on What else Final thoughts a limited budget. The results came in due to an unusual idea and a smart implementation of it. Contact Info conceptbakery llc Source & Additional Info T: 310 - 356 6624 W: www.conceptbakery.com http://mashable.com/2009/06/15/grasshopper-campaign/ E: info@conceptbakery.com

STARBUCKS CLIENTS = IDEA PROVIDERS… Navigation Start Background Top facebook Pages Starbucks has changed the world of coffee shops - Web 2.0 Showcases What else not just in the US but around the globe. Final thoughts Strategy Contact Info Starbucks used http://mystarbucksidea.force.com to improve its conceptbakery llc T: 310 - 356 6624 image and to tie its customers closer to the brand. Everyone can post W: www.conceptbakery.com suggestions on what could be improved or done differently at E: info@conceptbakery.com Starbucks. Consumers can also submit wish lists for new products. The site users get to vote on what will eventually be turned into reality.

STARBUCKS CLIENTS = IDEA PROVIDERS: RESULTS... Navigation Start Top facebook Pages Web 2.0 Showcases 70.000 suggestions from Starbucks clients What else Final thoughts The top idea received 95,000 votes and over 1,000 comments Starbucks has over 1,7 million fans on Facebook Contact Info The fans on Facebookmostly use engaging applications such as conceptbakery llc the event calendar, discussions and notes T: 310 - 356 6624 W: www.conceptbakery.com E: info@conceptbakery.com

STARBUCKS CLIENTS = IDEA PROVIDERS… Navigation Start Bottom Line Top facebook Pages The interactive integration of users in the marketing efforts and Web 2.0 Showcases product development is a perfect social media showcase. It helps to What else Final thoughts save cost (i.e market research) and increases the loyalty of Starbucks’ customers. Contact Info conceptbakery llc T: 310 - 356 6624 Source & Additional Info W: www.conceptbakery.com http://mystarbucksidea.force.com E: info@conceptbakery.com http://www.facebook.com/Starbucks http://mashable.com/2009/02/06/social-media-smartest-brands/

BEINGGIRL.COM – COMMUNITY BUILDING… Navigation Start Top facebook Pages Background Web 2.0 Showcases www.beinggirl.com was created by Procter & Gamble, What else the world’s leading supplier of consumer goods. Final thoughts Contact Info Strategy conceptbakery llc Being Girl shows a new approach by P&G. Their products are kept in T: 310 - 356 6624 W: www.conceptbakery.com the background. The entire discussion us spun around a common E: info@conceptbakery.com interest: How does it feel to go through adolescence and turn into a young woman? Female hygiene products are of part of the process and there is discussion around it at Being Girl.

BEINGGIRL.COM – COMMUNITY BUILDING: RESULTS… Navigation Start Top facebook Pages Web 2.0 Showcases What else Over 2 million visitors per month Final thoughts P&G states that their community approach is 4 times more effective than traditional marketing efforts Contact Info By now beinggirl.com has reached a global audience and is now conceptbakery llc T: 310 - 356 6624 available in 50 different languages W: www.conceptbakery.com E: info@conceptbakery.com

BEINGGIRL.COM – COMMUNITY BUILDING… Navigation Start Bottom Line Top facebook Pages Web 2.0 Showcases Avoiding any direct sales effort at first has proven to be highly What else successful for P&G. It is one of the key ingredients to many Final thoughts successful marketing campaigns. We recommend it to our clients in almost any scenario related to web 2.0. Contact Info conceptbakery llc T: 310 - 356 6624 Source & Additional Info W: www.conceptbakery.com E: info@conceptbakery.com Book “Groundswell“ by Charlene Li and Josh Bernoff

DELL.COM – EMPOWER YOUR CUSTOMERS… Navigation Start Background Top facebook Pages Dell has long been known to be a Web 2.0 Showcases leading computer manufacturer. What else Final thoughts Strategy Contact Info The company has been a social media pioneer. It struggled initially conceptbakery llc but eventually got it irght. Dell spreads their activities over multiple T: 310 - 356 6624 platforms but has them all closely tied together. Their own community W: www.conceptbakery.com E: info@conceptbakery.com and their Facebook activities are at the core. Users can receive support and get assistance with their purchases. Twitter, YouTube, Flickr etc. are being used to provide additional information.

DELL.COM – EMPOWER YOUR CUSTOMERS: ERGEBNISSE… Navigation Start Top facebook Pages Web 2.0 Showcases Dell claims that their Twitter presence led to three million dollars of What else sales that can be tracked down to their efforts on the platform. This Final thoughts number might not be huge at first but it certainly exceeds the cost of Dell’s Twitter presence. Plus the story provided for plenty of free PR Contact Info The most active user in the Dell community has already posted conceptbakery llc over 20,000 replies. All of this at no cost for Dell since he is not an T: 310 - 356 6624 emlpoyee. His postings have been read over 2 million times. W: www.conceptbakery.com E: info@conceptbakery.com This led to additional sales and huge savings in tech support

DELL.COM – EMPOWER YOUR CUSTOMERS… Navigation Start Bottom Line Top facebook Pages Being able to tie multiple platforms together is one of the big benefits Web 2.0 Showcases of social media. Even though the ROI can’t be predicted in advance What else sales results can eventually be tracked down. In many cases the Final thoughts conversion path is hardly visible. A direct correlation between the Contact Info results of user involvement and word of mouth propaganda to sales conceptbakery llc increases can be hard to prove. T: 310 - 356 6624 W: www.conceptbakery.com E: info@conceptbakery.com Source & Additional Info http://mashable.com/2009/02/06/social-media-smartest-brands/ http://en.community.dell.com/

TUV.COM – TUNING ON THE WEB 2.0… Navigation Start Top facebook Pages Web 2.0 Showcases What else Background Final thoughts We manage the social media presence of the automotive division of TÜV Rhineland (comparable to the DMV in the US). The goal is to Contact Info reach out to influencers in the car tuning scene and to improve the conceptbakery llc T: 310 - 356 6624 image of the brand. Instead of a natural enemy the TÜV should be W: www.conceptbakery.com E: info@conceptbakery.com perceived as a supporter.

TUV.COM – TUNING ON THE WEB 2.0… Navigation Start Top facebook Pages Web 2.0 Showcases Strategy What else Step 1: Use of multiple platforms such as Facebook, Twitter, Final thoughts YouTube, Flickr and integrating all the latest activities into the main website of the organization: www.tuv.com/tuning. Creating word of Contact Info mouth specials and combining online activities with offline events. conceptbakery llc T: 310 - 356 6624 Step 2: Building a separate highly interactive community with web 2.0 W: www.conceptbakery.com E: info@conceptbakery.com features and adding new word of mouth specials on a regular base.

TUV.COM – TUNING ON THE WEB 2.0: RESULTS… Navigation Start Constant flow of fresh content due to embedding the Twitter, YouTube Top facebook Pages and Flickr feeds on TÜV main site, the Facebook fan page and the Web 2.0 Showcases tuning fan community What else Overwhelmingly positive feedback from tuning community and beyond: Final thoughts Bloggers, press, etc. Users are in direct contact with TÜV experts online and can clarify Contact Info any open suggestions prior to the technical inspection of their cars conceptbakery llc Increase of web traffic by 100%. On average users spend 3 times T: 310 - 356 6624 W: www.conceptbakery.com more time on the site. A word of mouth special let to a short time E: info@conceptbakery.com traffic increase of 1,000%. The strategy is a perfect showcase for reaching out to a target group and yielding or exceeding the expected results - stated by one of our contacts at TÜV Rhineland

TUV.COM – TUNING ON THE WEB 2.0… Navigation Start Top facebook Pages Bottom Line Web 2.0 Showcases Social Media is serving as a major rebranding tool in this case. The What else target group was taken off guard and didn’t expect the TÜV to reach Final thoughts out. Interlacing multiple platforms greatly enhances the results of the Contact Info program - online and offline. conceptbakery llc T: 310 - 356 6624 W: www.conceptbakery.com Source & Additional Info E: info@conceptbakery.com http://www.legmichtiefer.com/

Navigation Start Top facebook Pages Web 2.0 Showcases What else Final thoughts Contact Info conceptbakery llc T: 310 - 356 6624 W: www.conceptbakery.com WHAT ELSE… E: info@conceptbakery.com A few more information bites

SKITTLES.COM – WEB 2.0 YOURSELF… Navigation Start Skittles is an extreme example for the use of external feeds on your Top facebook Pages Web 2.0 Showcases own website. They replaced all the content on their homepage with What else content pulled from YouTube, Twitter & Co. Final thoughts Skittles is now one of the most popular brands on the web. It is listed among the top ten brands on Facebook. Contact Info conceptbakery llc T: 310 - 356 6624 Source W: www.conceptbakery.com E: info@conceptbakery.com http://mashable.com/2009/03/02/skittles-social/ http://www.facebook.com/marketing

GROUNDSWELL BLOG – SOCIAL MEDIA GROWTH… Navigation Start Top facebook Pages Web 2.0 Showcases 95% of all marketers will either keep their social media budgets What else steady or increase them during our current economic crisis. Final thoughts Contact Info Source: conceptbakery llc http://blogs.forrester.com/groundswell/ T: 310 - 356 6624 W: www.conceptbakery.com E: info@conceptbakery.com

VIN DIESEL – WEB 2.0 CELEBRITY… Navigation Start Top facebook Pages Web 2.0 Showcases Actor Vin Diesel decided to provide some exclusive content on his What else Facebook Fan Page. As a result he gained 500,000 new fans in one Final thoughts day and 1,000,000 over the course of one week. Contact Info conceptbakery llc Source T: 310 - 356 6624 W: www.conceptbakery.com http://www.facebook.com/marketing E: info@conceptbakery.com

MASHABLE.COM – BEST SOCIAL MEDIA PRACTICE… Navigation Start Top facebook Pages Web 2.0 Showcases What else 35 examples on how to use social media Final thoughts http://mashable.com/2008/07/23/corporate-social-media/ Contact Info (these examples are from mid 2008 - this list would be quite a bit conceptbakery llc longer today) T: 310 - 356 6624 W: www.conceptbakery.com E: info@conceptbakery.com

GROWTH OF SOCIAL NETWORKING… Navigation Start Top facebook Pages Web 2.0 Showcases What else Final thoughts Contact Info conceptbakery llc T: 310 - 356 6624 W: www.conceptbakery.com E: info@conceptbakery.com

SOCIAL NETWORKING & MARKETING TRENDS… Navigation Start Top facebook Pages Web 2.0 Showcases What else Final thoughts Contact Info conceptbakery llc T: 310 - 356 6624 W: www.conceptbakery.com E: info@conceptbakery.com

SOCIAL MEDIA – FACTS & STATEMENTS… Navigation Start Top facebook Pages Statement IAB Platform Status Report: “If you are not on a social Web 2.0 Showcases networking site you are not on the Internet“ What else 57% of all web users have joined at least on social network Final thoughts The number increases to 96% with teenagers and young adults Contact Info 85% of all college students are active members of Facebook conceptbakery llc 2/3 of them logs in at least once a day T: 310 - 356 6624 W: www.conceptbakery.com 18-24 year olds spend 38% of their total online time on Facebook or E: info@conceptbakery.com similar networks specific to other countries

SOCIAL NETWORKING TRENDS & DEVELOPMENTS… Navigation Start Top facebook Pages Nielsen states that social networking is by now more popular Web 2.0 Showcases than email What else Social networking is currently growing 3 times faster than rest of Final thoughts the web. It also grows twice as fast as other popular areas such as games or online search Contact Info A McKinsey study states that 2/3 of all purchasing decisions are being conceptbakery llc T: 310 - 356 6624 influenced by word of mouth - mostly taking place on the web W: www.conceptbakery.com Many key target groups are spending more time on their computers E: info@conceptbakery.com than at the TV

TREND – EXPONENTIAL GROWTH OF FACEBOOK… Navigation Facebook doubled their number of members from 100 million to 200 Start million within a year and just surpassed 250 million users Top facebook Pages Over 100 million users log in at least once a day. Web 2.0 Showcases What else The average user has about 120 friends Final thoughts Over 20 million users update their profile daily Over 4 millions users join a fan page each day Contact Info 850 million pictures and 8 million videos are being uploaded monthly conceptbakery llc T: 310 - 356 6624 Over 1 billion updates are being shared per week (links, news, etc.) W: www.conceptbakery.com E: info@conceptbakery.com Over 250 million groups exist on Facebook Facebook is now growing faster internationally than domestically Over 70% of its users already reside outside the US About 30 million users are already accessing Facebook via mobile devices

Navigation Start Top facebook Pages Web 2.0 Showcases What else Final thoughts Contact Info conceptbakery llc T: 310 - 356 6624 W: www.conceptbakery.com FINAL THOUGHTS... E: info@conceptbakery.com You most probably know all of this by now already...

FINAL THOUGHTS (FOR NOW) – WHY SOCIAL MEDIA… Navigation Start Top facebook Pages There are many truly exciting opportunities in the world of Web 2.0 Showcases social media and web 2.0 What else Your goals always need to be kept in mind Final thoughts Social media works best as part of an integrated concept Contact Info Don’t be afraid to communicate! conceptbakery llc Great results and plenty of fun could be coming your way T: 310 - 356 6624 W: www.conceptbakery.com Unfortunately the ROI can’t be forecasted in a reliable manner at the E: info@conceptbakery.com time of launching a social media project Please note that this presentation is just a little snapshot and is most probably outdated by the time you read it since this dynamic area is changing every day.

Navigation Start Top facebook Pages Web 2.0 Showcases What else Final thoughts Contact Info conceptbakery llc T: 310 - 356 6624 W: www.conceptbakery.com E: info@conceptbakery.com MANY THANKS... For staying with us through 54 slides!

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Social Media Success Stories

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Social Media Success Stories — Presentation Transcript