Burke Corporation | Social Media Guide


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Helping you connect with your customers and Burke, featuring our new blog, Out of the Oven at www.BurkeCorp.com/OutOfTheOven

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Burke Corporation | Social Media Guide

  1. 1. get OUT OF THE OVEN AND INTO SOCIAL MEDIA An Operator’s Guide to Connecting with Your Customers and Connecting with Burke
  2. 2. BLOG fresh ‘OUT OF THE OVEN’ Get fully cooked conversations delivered hot and fresh to your in-box with “Out of the Oven,” a new Web log (or blog) of ideas brought to you by Burke CONNECT with Corporation, makers of fully cooked meats for pizzerias, BURKE foodservice and manufacturers. Go to BurkeCorp.com/OutOfTheOven for regular posts ICONOLOGY THE BURKE BLOG ICON by the Burke team featuring ideas, trends and industry insights. Subscribe via RSS feed or e-mail.
  3. 3. FACEBOOK ICONOLOGY THE FACEBOOK ICON CONNECT with FACEBOOK.COM BURKE Facebook is the hottest social From any active Facebook page, enter media network today. It’s likely “Burke Corporation” in the search box. people’s favorite way to stay connected with friends, Check out our upcoming events and photographs, families and favorite brands. and don't forget to become a fan.
  4. 4. TWITTER.COM A micro-blog where you have 140 characters to share what’s TWITTER happening right now or view others’ “tweets” to discover new links and resources. CONNECT with BURKE Go to Twitter.com and select “Sign up now” to create your account. Follow Burke Corporation at twitter.com/burkecorpmeats, to hear what’s happening at events like International Pizza Expo® and find links to new and fun industry info. ICONOLOGY THE TWITTER ICON
  5. 5. CONNECT with BURKE Go to www.LinkedIn.com and you can join quickly from the homepage. Once you’re signed in, enter “Burke Corporation” in the “Find People” LINKEDIN.COM box and you’ll get to our page. Or just go straight to linkedin.com/ Nothing beats LinkedIn for business networking. companies/burke-corporation. From Exchange ideas, information and opportunities our company page, you can easily with trusted contacts in your area and industry. find your Burke sales representative. LINKEDIN ICONOLOGY THE LINKEDIN ICON
  6. 6. CONNECT with YOUTUBE.COM BURKE YouTube is a fun, fast, free and easy way Go to YouTube.com/ to post and view videos. So go ahead, burkecorpmeats, or simply broadcast yourself. The world is watching. enter “Burke Corporation” in the search box on the home- page. Check out our latest videos from events like International Pizza Expo® YOUTUBE and our chefs at work in our test kitchens. ICONOLOGY THE YOUTUBE ICON
  7. 7. FLICKR ICONOLOGY THE FLICKR ICON CONNECT with BURKE See Burke’s photos at www.Flickr.com/photos/ BurkeCorpMeats. Get a taste of some of our favorite FLICKR.COM pizzas, complete with recipes, put names to faces with staff photos, and more. This simple online photo management and sharing application also lets you add comments and text.
  8. 8. your SOCIAL CONNECT WITH CUSTOMERS Fight the fear. Banish the doubts. Social media is so MEDIA fast and easy, even the least computer-savvy among us can harness its power. It makes your business accessible and builds relationships with your Connect with your customers customers. And it’s FREE. No more excuses. Get started today. today and see the bottom-line benefits tomorrow Create a Media Maven If it’s not going to be you, pick someone in your business who you truly trust to manage your social media HOT and your brand. This includes not only TIP keeping all of your pages up-to-date, but monitoring your pages and other industry sites as well.
  9. 9. FACEBOOK.COM CONNECT WITH your Amass fans through CUSTOMERS your Web site, e-mails and in-store signage. Go to www.facebook.com and select Post daily specials and “Create a page for a celebrity, band or HOT create unique offers or business.” (It’s on the lower right.) TIP promotions for your Anyone who “Becomes a fan” of your Facebook fans. page will receive your status updates.
  10. 10. TWITTER.COM CONNECT WITH your CUSTOMERS HOT TIP Once you’ve created your account, Gain followers through your which takes mere minutes, click Web site, Facebook page and the “Help” button on the upper in-store signage. Twitter’s right side of the page, and hit immediacy makes it perfect “Getting Started” for frequently for last-minute promotions asked questions. like, “Stop in within the next hour, mention this tweet and Or, just start tweeting. It’s easy to get $2 off your pizza.” figure it out as you go.
  11. 11. CONNECT WITH your HOT CUSTOMERS TIP LinkedIn helps you find people Keep your LinkedIn activity you already know through strictly business. This isn’t the your e-mail address books, place for promotions or humor, and suggests contacts through but it can definitely help you people you’ve linked with. increase corporate sales and improve your business image in your community. LINKEDIN.COM
  12. 12. CONNECT WITH your CUSTOMERS You’ll need a free account to upload videos. Just click “Create Account” in the upper-right part of YouTube’s homepage. Your account will create a “Channel” for your restaurant and allow you to show up in searches. YOUTUBE.COM Create a specialty menu item, a fun promotion HOT or a unique challenge, shoot it and post it. TIP Will millions of people watch some dude try to eat a 6 lb. pizza by himself? Yes.
  13. 13. HOT TIP With their written FLICKR.COM consent, take pictures CONNECT WITH your of your best customers CUSTOMERS enjoying your pizza and post them on Flickr. Since Flickr is part of Yahoo, you can set up your Flickr account in mere seconds if you’re already a Yahoo member. If not, it still just takes minutes. Click “Create Your Account” and it walks you through, step-by-step. Or, click “Take the Tour” at the bottom of the homepage.
  14. 14. mo re • Manage Your Brand: Social media isn’t any less significant to your brand image than a billboard. In fact, it’s likely to be seen by even more customers than your traditional HOT advertising. Never, ever forget that. TIPs • Cross-Promote Connections: All of these social media sites have icons you can add to your restaurant’s Web site. Encourage your customers to connect with you across multiple platforms. • Make Sure You’re Found: Go to Maps.Google.com and click “Put your business on Google maps.” Every time someone Googles your restaurant name, the first thing they’ll find will be a map to your restaurant. • Go Viral: Post your videos on your Web site, your Facebook page and your YouTube channel. YouTube’s “Share” button lets you post any video link on a number of sites with one click. • Keep it Real: Make sure your social media content is relevant, useful and brief. Your followers won’t hesitate to “unfriend” you if you inundate them with useless information.