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  1. 1. How Businesses Attract Clients through Social NetworksWith Amy Chorew<br />Amy Chorew<br />
  2. 2. Mompreneur<br />
  3. 3. CEO<br />
  4. 4. Social Media Marketingwill one day be called . . .<br />Marketing<br />
  5. 5. The Consumer in Online<br />
  6. 6. Ivy Bean has 27,000 Twitter followers and tweets from the care home where she lives in Bradford, England. <br />
  7. 7. Women between the ages of 50 and 70 are now the largest and wealthiest consumer segment.<br />Amy@AmyChorew.com<br />TheTechByte.com<br />
  8. 8. Women are more likely to go to social networks for beauty, entertainment and dating advice. But for the majority of other categories they look to blogs. <br />
  9. 9. Women spend more time on social networks building relationships, communicating with friends, making new friends, and more. <br />Amy@AmyChorew.com<br />TheTechByte.com<br />
  10. 10. Consumers between 18  and 42 are driving the technology revolution and agenda today. How is your company adapting its marketing message to appeal to these two digital generations?<br />Generation Y<br />(1982-2000)<br />Generation X(1965-81)<br />
  11. 11. What is Web 2.0<br />Web 2.0 refers to a second generation of technology, services, and tools that facilitate communication, creativity, collaboration and sharing between users.<br />11<br />
  12. 12. “A website can be<br />is your business’s hub, but<br />Social Media Sites let<br />you create spokes to drive<br />people back to your site.”<br /><ul><li>John Jantsch
  13. 13. Ducttape Marketing</li></li></ul><li>Website Ties it all Together<br />
  14. 14. Yes!!<br />
  15. 15. ROI?<br />
  16. 16. Time Drain<br />
  17. 17. Please join me<br />Exercise<br />
  18. 18. 18<br />Website vs Blog<br />What’s the difference?<br />Website = Static<br />Blog = Dynamic<br />
  19. 19. 19<br />YEO?<br />“You Engaging Others”<br />Focus first and foremost on providing value to the reader. Instead of being a “writer,” think about being an “educator.”<br />55 Comments<br />
  20. 20. 20<br />Become Source for Media<br />
  21. 21.
  22. 22. Blackberry Magazine<br />22<br />
  23. 23. http://www.americantowns.com/ca/santabarbara<br />
  24. 24.
  25. 25. Local Social Networks<br />Consumers Use to find Businesses<br />
  26. 26. Yelp.com – Social Proof<br />
  27. 27.
  28. 28. “Community”<br />
  29. 29. Fan Page<br />
  30. 30. Facebook Fan Page<br />
  31. 31. Create Fan Page - Community<br />
  32. 32.
  33. 33. Twitter<br />Do Something Remarkable<br />
  34. 34. @CoffeeGroundz<br />
  35. 35. Build Community – Make Profit<br />
  36. 36. Gary Vaynerchuk – Crushit!<br />
  37. 37.
  38. 38. Create a great profile<br />
  39. 39. Your profile is essentially a combination of your blog, website, business card, online brochure, virtual storefront, photo album, and more.<br />
  40. 40. Profile Prep<br />Your profile must represent you and your business extremely well. It could be the first and *only* thing your prospects see about you before making a decision to do business with you or not.<br />It should be obvious within seconds (a) what you do (b) how to find out more about you (e.g. links to your main site, blog, etc.) <br />40<br />
  41. 41. Preparation<br />Review others<br />Use Word<br />Reviewed by 3<br />Photo Ready<br />Call to Action<br />How to Contact<br />41<br />
  42. 42. You need a Great Photo!100 x 100 pixels<br />
  43. 43. Can you pass the elevator test?<br />43<br />
  44. 44. Make New Friends, Keep the Old<br />
  45. 45. Connect with DatabasePast CustomersClientsSphere of Influence<br />
  46. 46.
  47. 47. Connect with Database<br />Import your contact lists<br />Outlook<br />Yahoo<br />Hotmail<br />Gmail<br />47<br />
  48. 48. 48<br />
  49. 49. Use Applications<br />
  50. 50.
  51. 51. Linkedin Applications<br />
  52. 52.
  53. 53. What Are You Doing?<br />
  54. 54. http://twitpic.com/135xa<br />
  55. 55. Sign Up – Create Profile<br />
  56. 56. Start ListeningBy FollowingBy SearchingSearch.twitter.comMashable.com – Tweet listsListorious.com<br />
  57. 57.
  58. 58. Putting it all together<br />
  59. 59. Social Media On the Go<br />
  60. 60. www.facebook.com/mobile<br />
  61. 61. www.knowem.com – Claim Identity<br />
  62. 62. Don't start a conversation, <br />join in the <br />online conversations <br />they are already having<br />
  63. 63. Don’t sell<br />Be Yourself<br />
  64. 64. On your Website<br />
  65. 65. In your Email Signature<br />
  66. 66. Create Badges - Facebook<br />
  67. 67. On Blog or Website<br />
  68. 68. Training Special<br />Three Webinars<br />Facebook<br />Blogging<br />Twitter<br />$29.99 each or 3 for $75.00<br />
  69. 69. You need a Technology Coach!<br /><ul><li>Winning the Technology Game
  70. 70. 7 Secrets to Master Social Networking
  71. 71. Building Your Online Business</li></ul>www.thetechbyte.com/products<br />Please print clearly and fill out all spaces:<br /> <br />Name ____________________________________ Company Name____________________________Billing Address ________________________________ City ____________________ State _________ Zip_________ Phone__________________________ Email __________________________________<br />Credit Card: * Visa * MasterCard - Credit Card Number:___________________________________ <br />Exp. Date: ________Security Code: _____ Signature:________________________________________ Date:_________________________ Other: ________________________________________________<br /> <br /> <br />Please print clearly:<br /> <br />Name ____________________________________ Company Name____________________________Billing Address ________________________________City ____________________ State _______ Zip_________ Phone________________________________________ Email _________________________________________<br />**Credit Card: * Visa *Mastercard - Credit Card Number:___________________________________________ Exp. Date: ________ Security Code: ______ Signature:____________________________________ Date:_______<br /> <br />Please print clearly:<br /> <br />Name ____________________________________ Company Name____________________________Billing Address ________________________________City ____________________ State _______ Zip_________ Phone________________________________________ Email _________________________________________<br />**Credit Card: * Visa *Mastercard - Credit Card Number:___________________________________________ Exp. Date: ________ Security Code: ______ Signature:____________________________________ Date:_______<br /> <br />
  72. 72. “Life isn't about waiting for the storm to pass... it's about learning to dance in the rain.”<br />

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