The "Just Shrek It!" social media strategy focused on using the acronym SHREK to apply one of DreamWorks Animation's biggest success stories to its social media game. Each letter of SHREK symbolizes a unique way that DreamWorks Animation can ramp up work they are already doing, or new ways to reach company goals.
11. Credits
Gross totals from Toy Story 3 and Shrek 2:
List of highest-grossing animated films 1980-2010
http://en.wikipedia.org/wiki/List_of_highest-grossing_animated_films
Images courtesy of Flickr Creative Commons:
Happy Batatinha (slide 1)
Kevin H. (slide 2)
Bunchofpants (slide 4)
Air Force One (slide 5)
)Butterfly(_Finite_le_ferie:-( (slide 8)
Shrek quotes courtesy of IMDB