This presentation is prepared by students of Institute of management sciences(BBA Group A batch 2010-2014) purely for academic purposes.

1. Group Members
Haris Khan
Imran Khan
Muhammad Zeeshan
BBA 3rd Semester A
Batch 2010- 2014

2. Free Powerpoint Templates
Page 2
Free Powerpoint Templates
Role Of Feedback In Organisations

3. Contents
• Communication Process
• Definition
• Kinds of feedback
• Why to give Feedback
• Effects of Feedback
• American Study
• Importance for organizations

4. Communication Process
Feedback

5. Definition:
• Feed Back
– “The response of a receiver to sender’s message ”
– Verbal
– Non Verbal

6. Kinds of feedback
• Positive feedback
– It is probably what you prefer. It feels good.
– it proves that you are on the right track and that you are
successful at what you are doing.
I know I did
it.
WOW…! Man.

7. Two kinds of feedback
• Negative feedback
– Nobody likes it.
– It lets you know that you are on the wrong track and you need to
change direction or make adjustments.

8. Why to give Feedback
• Feedback is powerful as it helps people get on track.
• It serves as a guide to assist people to know how they and
others perceive their performance.
• Feedback can also be very motivating and energizing.

9. Effects of Feedback
• Research from Barbara Fredrickson, Ph.D.
– Principal Investigator of the Positive Emotions and Psychophysiology
at the University of North Carolina.
• Positive emotions:
– Increase cognitive functioning
– Big Picture focus
– Psychological resilience-undo harmful
– Residual effects of negative emotions

10. • Negative emotions:
– Narrow focus
– Lead to rigidity and defensiveness

11. • Study By American Productivity and Quality Centre found
that Only 33 percent of workers rated their bosses as good to
excellent regarding the provision of feedback. Even worse 25
percent appraised their bosses as only fair or even poor.
33%
35%
32%
Ratio
Excellent / Good
Fair / Poor
Worse

12. Its role in organizations
• Feedback is essential in business. Lack of feedback can lead to
frustrated customers, unmotivated employees and a negative
corporate culture. Everyone communicates, but not everyone
communicates effectively.

13. • Customers
– Customer feedback consists of communication that a customer
provides to a company on the performance of its products and
services
The feedback can come through the form of surveys, comment
cards or simply through a customer's comment while already
speaking with a company representative.

14. • Response to customer feedback may lead to
– Improvements
– New Products
– Revenue

15. • For Example:
– For example, at a time before Jelly Bellys became famous, a little girl
once asked gift shop operator Daina Johnson why she didn't sell them.
Daina picked up on this feedback and became one of the very the first
Jelly Belly retailers. For years Jelly Bellys brought throngs of
customers into the shop.

16. • Corporate Culture
– With a lack of feedback, the corporate culture can become bleak
and unmotivated. Every business has a particular culture which
can be the result of the communication systems set in place.
– Feedback allows both customers and employees to voice their
opinion, creating a healthy corporate environment which leads to
greater productivity and motivation
•

17. • Employees
– It has strong links to employee satisfaction and productivity.
– People like to feel involved and identified with their
organization and feedback can help achieve that state.

18. • Video
– How to deal with negative feed back.
Property of scottbadbury.

19. ?
Fin