Social Media, The Graph and the Hotel Industry
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Social Media, The Graph and the Hotel Industry

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Tnooz editor Kevin May hosted a lecture to students at Oxford Brookes University looking at the role of social media in distribution, devices and search for the hotel industry. The lecture took place ...

Tnooz editor Kevin May hosted a lecture to students at Oxford Brookes University looking at the role of social media in distribution, devices and search for the hotel industry. The lecture took place on Friday 16 March 2012.

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Social Media, The Graph and the Hotel Industry Presentation Transcript

  • 1. Social Media, The Graph and the Hotel Industry Kevin May / Tnooz.com Friday 16 March 2012
  • 2. * Distribution* Search* Social commerce* Devices
  • 3. * Distribution
  • 4. * Search
  • 5. * Devices
  • 6. * Social Media* The Social Graph* Social Commerce
  • 7. * Travel is inherently social
  • 8. * What do we mean by “social”?
  • 9. * ...in the digital world?
  • 10. http://www.youtube.com/watch?v=EtWS36r0FtY
  • 11. * One-to-Many > Many-to-Many
  • 12. * Control
  • 13. * THE BASICS
  • 14. * Reviews – unofficial watchdog
  • 15. * Marketing – new channels
  • 16. * Engagement – the value-add
  • 17. * THE REALITY
  • 18. * Reviews – tricky to manage
  • 19. * Marketing – ROI hard to achieve
  • 20. * Engagement – needs resources
  • 21. * ...and planning
  • 22. * APPLICATIONS OF TECH
  • 23. * Monitoring – data is everything
  • 24. * Integration – web to networks
  • 25. * Sharing – make networks work
  • 26. * In-resort - disposable networks
  • 27. * Bed Jumping – community buzz
  • 28. * Check in – locally relevant
  • 29. * Check in – customer service
  • 30. * Ushuaia – social and tech http://www.youtube.com/watch?v=iPnktJ0lKKE
  • 31. * Pinterest – inspiration discovery
  • 32. * Social off and online - photos
  • 33. * Social off and online - presence
  • 34. * Real-time management
  • 35. * Groups – naturally social
  • 36. * New models - HotelTonight
  • 37. * Virtually there
  • 38. * THE GRAPH
  • 39. * Social Graph is not an X/Y axis
  • 40. * Definition‘Social Graph is arepresentation ofour relationships.’
  • 41. * Little People/Big Data
  • 42. * Accor – Guest TLC
  • 43. * Starwood – Guest aware
  • 44. * Facebook – Graph powerhouse
  • 45. * Tapping the Graph
  • 46. * In real-time
  • 47. * Graph everywhere
  • 48. * Winners
  • 49. * Winners
  • 50. * Winners
  • 51. * In real life
  • 52. * It’s not for everyone
  • 53. * And finally...
  • 54. THANKS!kevin@tnooz.com@kevinlukemay