Social Media, The Graph and the Hotel Industry

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Tnooz editor Kevin May hosted a lecture to students at Oxford Brookes University looking at the role of social media in distribution, devices and search for the hotel industry. The lecture took place on Friday 16 March 2012.

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Social Media, The Graph and the Hotel Industry

  1. 1. Social Media, The Graph and the Hotel Industry Kevin May / Tnooz.com Friday 16 March 2012
  2. 2. * Distribution* Search* Social commerce* Devices
  3. 3. * Distribution
  4. 4. * Search
  5. 5. * Devices
  6. 6. * Social Media* The Social Graph* Social Commerce
  7. 7. * Travel is inherently social
  8. 8. * What do we mean by “social”?
  9. 9. * ...in the digital world?
  10. 10. http://www.youtube.com/watch?v=EtWS36r0FtY
  11. 11. * One-to-Many > Many-to-Many
  12. 12. * Control
  13. 13. * THE BASICS
  14. 14. * Reviews – unofficial watchdog
  15. 15. * Marketing – new channels
  16. 16. * Engagement – the value-add
  17. 17. * THE REALITY
  18. 18. * Reviews – tricky to manage
  19. 19. * Marketing – ROI hard to achieve
  20. 20. * Engagement – needs resources
  21. 21. * ...and planning
  22. 22. * APPLICATIONS OF TECH
  23. 23. * Monitoring – data is everything
  24. 24. * Integration – web to networks
  25. 25. * Sharing – make networks work
  26. 26. * In-resort - disposable networks
  27. 27. * Bed Jumping – community buzz
  28. 28. * Check in – locally relevant
  29. 29. * Check in – customer service
  30. 30. * Ushuaia – social and tech http://www.youtube.com/watch?v=iPnktJ0lKKE
  31. 31. * Pinterest – inspiration discovery
  32. 32. * Social off and online - photos
  33. 33. * Social off and online - presence
  34. 34. * Real-time management
  35. 35. * Groups – naturally social
  36. 36. * New models - HotelTonight
  37. 37. * Virtually there
  38. 38. * THE GRAPH
  39. 39. * Social Graph is not an X/Y axis
  40. 40. * Definition‘Social Graph is arepresentation ofour relationships.’
  41. 41. * Little People/Big Data
  42. 42. * Accor – Guest TLC
  43. 43. * Starwood – Guest aware
  44. 44. * Facebook – Graph powerhouse
  45. 45. * Tapping the Graph
  46. 46. * In real-time
  47. 47. * Graph everywhere
  48. 48. * Winners
  49. 49. * Winners
  50. 50. * Winners
  51. 51. * In real life
  52. 52. * It’s not for everyone
  53. 53. * And finally...
  54. 54. THANKS!kevin@tnooz.com@kevinlukemay

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