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5 W’s Journalism




 Who, What, Where, When, Why
                       1
5 W’s Engagement
1.Who is Talking?
2.What are the Talking about?
3.Where are they Talking?
4.When are the Talking?
5.Why are the Talking?


                        2
Don’t Be Clueless
                3
5 Topics of Conversation
 1.Discover
 2.Select
 3.Validate
 4.Purchase
 5.Use


                    4
Your Title: Century Gothic 40pt
 Subtitle - Question? Century Gothic 30pt


 Tim Moore | SocialCrush Century Gothic 20pt




Play your Game like a Pro!                     5
5 Elements of Strategy
    1.Financial
    2.People
    3.Conversations
    4.Platforms
    5.Internal


                      6
Your Title: Century Gothic 40pt
 Subtitle - Question? Century Gothic 30pt


 Tim Moore | SocialCrush Century Gothic 20pt




Let’s Get Our Hands Dirty!                     7
Your Title: Century Gothic 40pt
Subtitle - Question? Century Gothic 30pt


Tim Moore | SocialCrush Century Gothic 20pt




    Be A Social Genius!                       8

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5 Steps to a Social Strategy

  • 1. 5 W’s Journalism Who, What, Where, When, Why 1
  • 2. 5 W’s Engagement 1.Who is Talking? 2.What are the Talking about? 3.Where are they Talking? 4.When are the Talking? 5.Why are the Talking? 2
  • 4. 5 Topics of Conversation 1.Discover 2.Select 3.Validate 4.Purchase 5.Use 4
  • 5. Your Title: Century Gothic 40pt Subtitle - Question? Century Gothic 30pt Tim Moore | SocialCrush Century Gothic 20pt Play your Game like a Pro! 5
  • 6. 5 Elements of Strategy 1.Financial 2.People 3.Conversations 4.Platforms 5.Internal 6
  • 7. Your Title: Century Gothic 40pt Subtitle - Question? Century Gothic 30pt Tim Moore | SocialCrush Century Gothic 20pt Let’s Get Our Hands Dirty! 7
  • 8. Your Title: Century Gothic 40pt Subtitle - Question? Century Gothic 30pt Tim Moore | SocialCrush Century Gothic 20pt Be A Social Genius! 8