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No one can deny the importance          of social network in our days.
data proving its relevance              are all around the web.
The tools for socialnetwork are growingfaster and faster as well.
Social Network has changedmarketingenvironment       forever.
Lets talk about                  stories?
Stories are the essence of human experience.
Stories give us context, and context helpus to understand things.
Stories inspire and motivate people to action.
and stories have proven its value in all kinds of human activities.
So the question becomes on how to apply     story concepts at the social media environment
First of all, you need to understandwhat stories your brandcan attach to or tell.
Then, you gotta track conversations             that are attached to your brand’s values.
Finally, you must find a way to make your brand  fill the gap between stories that are being told and                     ...
We believe there areTWO WAYS               that you can do it.
1. Learning with the guys from   filmmaking2. Learning with the guys from game    design.
1. Lessons from filmmaking.   •   •   •
Coca-Cola have done it beautifully
And people reacted to their story!                 •                 •                 •                 •
Gatorade also got a great story.
And everyone enjoyed so much!               •               •               •               •               •
In both examples, we had:
2. Lessons from game design  •
2. Lessons from game design • • •
PEPSI showed us how to inspire stories.
Responses were amazing!            •            •            •            •            •
FIAT MIO invited adventurers for a journey
And people got the cause.              •              •              •              •
In both examples, we had:
Social network is all about conversations.                 Storytelling is all about conversations.
And everyBRAND       has stories to tell.
So you just have to master                             the art of storytelling.
What are you waiting to           inspire people to share your brandstories?
Hands on and               let the adventure begins!
Storytellingdigital 110110082814-phpapp02
Storytellingdigital 110110082814-phpapp02
Storytellingdigital 110110082814-phpapp02
Storytellingdigital 110110082814-phpapp02
Storytellingdigital 110110082814-phpapp02
Storytellingdigital 110110082814-phpapp02
Storytellingdigital 110110082814-phpapp02
Storytellingdigital 110110082814-phpapp02
Storytellingdigital 110110082814-phpapp02
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Storytellingdigital 110110082814-phpapp02

  1. 1. No one can deny the importance of social network in our days.
  2. 2. data proving its relevance are all around the web.
  3. 3. The tools for socialnetwork are growingfaster and faster as well.
  4. 4. Social Network has changedmarketingenvironment forever.
  5. 5. Lets talk about stories?
  6. 6. Stories are the essence of human experience.
  7. 7. Stories give us context, and context helpus to understand things.
  8. 8. Stories inspire and motivate people to action.
  9. 9. and stories have proven its value in all kinds of human activities.
  10. 10. So the question becomes on how to apply story concepts at the social media environment
  11. 11. First of all, you need to understandwhat stories your brandcan attach to or tell.
  12. 12. Then, you gotta track conversations that are attached to your brand’s values.
  13. 13. Finally, you must find a way to make your brand fill the gap between stories that are being told and stories that you can tell.
  14. 14. We believe there areTWO WAYS that you can do it.
  15. 15. 1. Learning with the guys from filmmaking2. Learning with the guys from game design.
  16. 16. 1. Lessons from filmmaking. • • •
  17. 17. Coca-Cola have done it beautifully
  18. 18. And people reacted to their story! • • • •
  19. 19. Gatorade also got a great story.
  20. 20. And everyone enjoyed so much! • • • • •
  21. 21. In both examples, we had:
  22. 22. 2. Lessons from game design •
  23. 23. 2. Lessons from game design • • •
  24. 24. PEPSI showed us how to inspire stories.
  25. 25. Responses were amazing! • • • • •
  26. 26. FIAT MIO invited adventurers for a journey
  27. 27. And people got the cause. • • • •
  28. 28. In both examples, we had:
  29. 29. Social network is all about conversations. Storytelling is all about conversations.
  30. 30. And everyBRAND has stories to tell.
  31. 31. So you just have to master the art of storytelling.
  32. 32. What are you waiting to inspire people to share your brandstories?
  33. 33. Hands on and let the adventure begins!
  • Fioridililla

    Aug. 15, 2013
  • PiviLehto

    Feb. 17, 2013

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