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Blogger Day Recap
OEM SOLUTIONS
Event Information
• Event conducted in conference room at the Westin Domain
• Multiple one-hour chalk talk from OEM SME’s including:
– Franklin Flint
– Josh Neland
– Deryl Browning, Product Group
– Zac Cravens – Non-standard customization engineer
– Shawn Hammer – Custom Branding Mechanical Engineer
– Tom Holt – Custom Branding Mechanical Engineer
– Donnie Gerhart – Software and BIOS customization engineer
• CFS/EBC tour
• Happy Hour and dinner at the Daily Grill in the Domain
Confidential2
OEM SOLUTIONS
Bloggers in attendance
• John Obeto, Absolutely Windows
• Hector Russo, Geek’s Room (Spanish)
• Sandro Villinger, Windows-Tweaks
(Germany)
• Jeffrey Powers, Geekazine
• Andrew Lyle, Neowin
• Devang Panchegar, Storage Nerve
• Kevin Houston, Blades Made Simple
• Brad Butner, Tech Virtuoso
Confidential3
OEM SOLUTIONS
Agenda
Confidential4
7:30-8:00 Breakfast
8:00-9:00
Welcome/State of the industry –Franklin
Flint/Josh Neland
9:00-10:00
Dell OEM Solutions Customization
Overview - Browning
10:00-11:00
Looking under the hood: Non-standard
Customization: Cravens
11:15-1:00 Break/lunch
1:00-1:30 BIOS and Software Customization - Gerhart
1:30-2:30
Custom Hardware Branding –
Hammer/Holt
2:30-3:30 Blogging/Q&A time
3:30-5:00 CFS Tour/Photo opps around Dell Campus
Schedule:
OEM SOLUTIONS
Day-of Event Traffic Monitor
*Data accurate as of 1:45pm CST
OEM SOLUTIONS
Sample Tweets
6 Confidential
“RT @johnobeto: At Dell OEM, engineering teams are available to interact with
prospects/customers #delloemday [oem blog http://ow.ly/3oWE4]”
“Reminder: Dell OEM differs from basic IT sales #delloemday”
“Annual revenue of Dell OEM group: over a billion #DellOEMDay”
“Dell does customized branding on [some?] products, very Interesting for large
corporations #delloemday”
“Reason #2 for using Dell OEM over do it your self: guaranteed solution. No worries that
hardware will have issues #DellOEMDay”
“RT @johnobeto: Dell OEM allows software appliance companies to come to market
quickly without having to becoming hardware companies #delloemday”
“Reason #1 for using Dell OEM over build-it-yourself: worldwide support #DellOEMDay”
OEM SOLUTIONS
Dell OEM Day Twitterverse
7 Confidential
• Tweeting started on December 10 and continues
• 237 Tweets to date
• 51 Unique Twitter Accounts
• 10 Dell Employees
• 8 Bloggers who attended event
OEM SOLUTIONS
Photos from Event
8 Confidential
Touring the EBC
Inside the T7500
Holt Discusses Bezels
Outside the EBCStreak Show and Tell
Gerhart Talks Custom BIOS
Bezel Close up
20+ pictures.
Video capture of entire event.
OEM SOLUTIONS
Blog Posts to date
9 Confidential
• Blades Made Simple – “Lessons Learned from Dell OEM Day”
• I was surprised by the knowledge of the Dell OEM’s team existence –
which I imagine is partially why the 8 of us bloggers were invited.
• Blades Made Simple – “Dell’s Super-Secret Society”
• On Tuesday I have the pleasure of joining a handful of other bloggers
in Round Rock, TX, to visit with one of Dell’s top secret societies – the
Dell OEM group. Okay, perhaps they aren’t that big of a secret, but I
didn’t know there was such a division.
• Geekazine – “Dell OEM Day: We Arrive in Austin, TX”
• Geeks Room – “Dell OEM nos invitó a Austin, Texas para introducirnos
en su servicio.”

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Blogger day recap

  • 2. OEM SOLUTIONS Event Information • Event conducted in conference room at the Westin Domain • Multiple one-hour chalk talk from OEM SME’s including: – Franklin Flint – Josh Neland – Deryl Browning, Product Group – Zac Cravens – Non-standard customization engineer – Shawn Hammer – Custom Branding Mechanical Engineer – Tom Holt – Custom Branding Mechanical Engineer – Donnie Gerhart – Software and BIOS customization engineer • CFS/EBC tour • Happy Hour and dinner at the Daily Grill in the Domain Confidential2
  • 3. OEM SOLUTIONS Bloggers in attendance • John Obeto, Absolutely Windows • Hector Russo, Geek’s Room (Spanish) • Sandro Villinger, Windows-Tweaks (Germany) • Jeffrey Powers, Geekazine • Andrew Lyle, Neowin • Devang Panchegar, Storage Nerve • Kevin Houston, Blades Made Simple • Brad Butner, Tech Virtuoso Confidential3
  • 4. OEM SOLUTIONS Agenda Confidential4 7:30-8:00 Breakfast 8:00-9:00 Welcome/State of the industry –Franklin Flint/Josh Neland 9:00-10:00 Dell OEM Solutions Customization Overview - Browning 10:00-11:00 Looking under the hood: Non-standard Customization: Cravens 11:15-1:00 Break/lunch 1:00-1:30 BIOS and Software Customization - Gerhart 1:30-2:30 Custom Hardware Branding – Hammer/Holt 2:30-3:30 Blogging/Q&A time 3:30-5:00 CFS Tour/Photo opps around Dell Campus Schedule:
  • 5. OEM SOLUTIONS Day-of Event Traffic Monitor *Data accurate as of 1:45pm CST
  • 6. OEM SOLUTIONS Sample Tweets 6 Confidential “RT @johnobeto: At Dell OEM, engineering teams are available to interact with prospects/customers #delloemday [oem blog http://ow.ly/3oWE4]” “Reminder: Dell OEM differs from basic IT sales #delloemday” “Annual revenue of Dell OEM group: over a billion #DellOEMDay” “Dell does customized branding on [some?] products, very Interesting for large corporations #delloemday” “Reason #2 for using Dell OEM over do it your self: guaranteed solution. No worries that hardware will have issues #DellOEMDay” “RT @johnobeto: Dell OEM allows software appliance companies to come to market quickly without having to becoming hardware companies #delloemday” “Reason #1 for using Dell OEM over build-it-yourself: worldwide support #DellOEMDay”
  • 7. OEM SOLUTIONS Dell OEM Day Twitterverse 7 Confidential • Tweeting started on December 10 and continues • 237 Tweets to date • 51 Unique Twitter Accounts • 10 Dell Employees • 8 Bloggers who attended event
  • 8. OEM SOLUTIONS Photos from Event 8 Confidential Touring the EBC Inside the T7500 Holt Discusses Bezels Outside the EBCStreak Show and Tell Gerhart Talks Custom BIOS Bezel Close up 20+ pictures. Video capture of entire event.
  • 9. OEM SOLUTIONS Blog Posts to date 9 Confidential • Blades Made Simple – “Lessons Learned from Dell OEM Day” • I was surprised by the knowledge of the Dell OEM’s team existence – which I imagine is partially why the 8 of us bloggers were invited. • Blades Made Simple – “Dell’s Super-Secret Society” • On Tuesday I have the pleasure of joining a handful of other bloggers in Round Rock, TX, to visit with one of Dell’s top secret societies – the Dell OEM group. Okay, perhaps they aren’t that big of a secret, but I didn’t know there was such a division. • Geekazine – “Dell OEM Day: We Arrive in Austin, TX” • Geeks Room – “Dell OEM nos invitó a Austin, Texas para introducirnos en su servicio.”