How To Build and Market To Your Email List

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Corey Taratuta of www.Irishfireside.com and Kerwin McKenzie of www.TravelBlogger101.com shares their email marketing experiences with Travel Bloggers and Tourism professionals at TBEX 2013 in Dublin in October 2013.

The presentation covers:
What is Email Marketing
Terminology
Advantages Over Other Media
Why You Should Have A List
Determining Why You Are Building A List
Set Expectations of Your Readers
What Service To Use
and much, much more...

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How To Build and Market To Your Email List

  1. 1. How to Build and Market to Your Email List Kerwin McKenzie Corey Taratuta
  2. 2. Kerwin McKenzie Corey Taratuta www.KerwinMcKenzie.com www.IrishFireside.com www.TravelBlogger101.com www.IrelandTravelKit.com @mskonfa1990 @coreytaratuta @irishfireside
  3. 3. EMAIL MARKETING VS SPAM
  4. 4. What is email marketing? Electronic mail users give you permission to send them your content on a regular basis or as you see fit. You can track and analyze users behaviors.
  5. 5. campaigns/ broadcasts opens clicks unsubscribes opt-in spam and abuse reports Words you need to know.
  6. 6. Advantages over other media
  7. 7. Advantages over other media BLOG could be missed
  8. 8. Advantages over other media BLOG could be missed TWITTER lost in the feed
  9. 9. Advantages over other media BLOG could be missed TWITTER lost in the feed FACEBOOK placement & pay to play
  10. 10. Advantages over other media BLOG could be missed TWITTER lost in the feed FACEBOOK placement & pay to play YOUTUBE ads, accessibility & competition
  11. 11. Your list supports all your online endeavors
  12. 12. Build Community
  13. 13. Build Community Reinforce Brand
  14. 14. Build Community Reinforce Brand Deliver Value
  15. 15. Build Community Reinforce Brand Deliver Value Communicate with Audience
  16. 16. Build Community Reinforce Brand Deliver Value Communicate with Audience Survey Readers
  17. 17. Build Community Reinforce Brand Deliver Value Communicate with Audience Survey Readers Market Products
  18. 18. Build Community Reinforce Brand Deliver Value Communicate with Audience Survey Readers Market Products Share Ideas
  19. 19. ? If your email marketing efforts achieve one thing, what would you want it be?
  20. 20. Before you begin... Determine your mission Content Delivery Brand Awareness Monetization Product/Project Launch
  21. 21. Set expectations FREQUENCY VALUE RESOURCES
  22. 22. STOP Getting started You can’t just use the blind carbon copy (bcc) field in your regular email.
  23. 23. What service will you use? free options affordable options pro services
  24. 24. Anatomy of opt-in emails Sign up form
  25. 25. Anatomy of opt-in emails Sign up form Confirmation email Welcome email Timely email messages
  26. 26. Anatomy of opt-in emails Sign up form
  27. 27. Anatomy of opt-in emails Dedicated sign up page Sign up form www.Ireland.com
  28. 28. Anatomy of opt-in emails Dedicated sign up page Sign up form www.Ireland.com Sidebar Widget
  29. 29. Anatomy of opt-in emails Dedicated sign up page Sign up form www.Ireland.com Sidebar Widget Facebook Plugin
  30. 30. Anatomy of opt-in emails Dedicated sign up page Sign up form www.Ireland.com Sidebar Widget Facebook Plugin Website Popup
  31. 31. Anatomy of opt-in emails Confirmation email
  32. 32. Anatomy of opt-in emails To: Kerwin <mskonfa@hotmail.com> From: Derek Halpern <news@socialtriggers.com> Confirmation email Before I begin sending you the valuable updates I promised, you must first confirm your email by clicking the link below. ----------------------------------------CONFIRM BY VISITING THE LINK BLEOW http://www.aweber.com/z/c/?jxlinkylinky ----------------------------------------If you do not want to confirm, simply ignore this message. Talk soon, Derek Halpern
  33. 33. Anatomy of opt-in emails To: Kerwin <mskonfa@hotmail.com> From: Derek Halpern <news@socialtriggers.com> Confirmation email Before I begin sending you the valuable updates I promised, you must first confirm your email by clicking the link below. ----------------------------------------CONFIRM BY VISITING THE LINK BLEOW http://www.aweber.com/z/c/?jxlinkylinky ----------------------------------------If you do not want to confirm, simply ignore this message. Talk soon, Derek Halpern
  34. 34. Anatomy of opt-in emails To: Kerwin <mskonfa@hotmail.com> From: Derek Halpern <news@socialtriggers.com> Confirmation email Before I begin sending you the valuable updates I promised, you must first confirm your email by clicking the link below. To: Kerwin <mskonfa@hotmail.com> ----------------------------------------CONFIRM BY VISITING From:LINKFlynn <pat@smartpassiveincome.com> THE Pat BLEOW http://www.aweber.com/z/c/?jxlinkylinky Hi Kerwin! ----------------------------------------I’m so thankful that you want to become one of my If you do not want to confirm, simply ignore this message. special ambassadors! Talk soon, Before we can send you anything, we need to Derek Halpern make sure we have your permission. So please click the link below to confirm that you want to become one of my ambassadors. Thanks!
  35. 35. Anatomy of opt-in emails Welcome email
  36. 36. Anatomy of opt-in emails From: Derek Halpern Subject: Jeff, you ready? Here’s the deal with Social Triggers What’s up Jeff? Welcome email Thank you for signing up. Every week, you’ll receive valuable advice that shows you how to turn web traffic into leads and sales. Right now, I want you to do do two things. Thing #1: Reply to this email and tell me what you’re struggling with right now. Even if it’s something really small don’t hesitate.
  37. 37. Anatomy of opt-in emails From: Derek Halpern Subject: Jeff, you ready? Here’s the deal with Social Triggers What’s up Jeff? Welcome email Thank you for signing up. Every week, you’ll receive valuable advice that shows you how to turn web traffic into leads and sales. Right now, I want you to do do two things. Thing #1: Reply to this email and tell me what you’re struggling with right now. Even if it’s something really small don’t hesitate.
  38. 38. Anatomy of opt-in emails From: Derek Halpern Subject: Jeff, you ready? Here’s the deal with Social Triggers What’s up Jeff? Welcome email Thank you for signing up. To: Kerwin <mskonfa@hotmail.com> Every week, you’ll receive valuable advice that shows you how Flynn <pat@smartpassiveincome.com> From: Pat to turn web traffic into leads and sales. Hi Kerwin! Right now, I want you to do do twofor confirming that last email, and Thanks things. welcome to Niche Site Duel 2.0! I’m totally excited Thing #1: Reply to this email and youme aboard with me! to have tell on what you’re struggling with right now. Even if it’s something really small don’t hesitate. If you’d like to participate, you’re going to have to start your research first. Here’s a link to my set of criteria: http://www.smartpassiveincome.com/criteria
  39. 39. How to sign up, set up, and send out in ten minutes...
  40. 40. CREATE LIST
  41. 41. CREATE LIST set up in dashboard
  42. 42. CREATE LIST sign up form on your website enter by hand in dashboard set up in dashboard import database in dashboard add names & emails
  43. 43. CREATE LIST sign up form on your website enter by hand in dashboard set up in dashboard import database in dashboard add names & emails YOUR LIST
  44. 44. CREATE LIST CUSTOMIZE FORMS
  45. 45. CREATE LIST CUSTOMIZE FORMS only include the fields you need
  46. 46. CREATE LIST CUSTOMIZE FORMS only include the fields you need consider an appropriate header or special layout
  47. 47. CREATE LIST CUSTOMIZE FORMS only include the fields you need consider an appropriate header or special layout personalize your messages
  48. 48. CREATE LIST CUSTOMIZE FORMS CRAFT FIRST EMAIL
  49. 49. CREATE LIST words CUSTOMIZE FORMS CRAFT FIRST EMAIL
  50. 50. CREATE LIST words CUSTOMIZE FORMS pictures CRAFT FIRST EMAIL
  51. 51. CREATE LIST words CUSTOMIZE FORMS pictures CRAFT FIRST EMAIL links
  52. 52. CREATE LIST words CUSTOMIZE FORMS pictures CRAFT FIRST EMAIL links call to action
  53. 53. STOP Before you hit send
  54. 54. STOP Before you hit send Proofread Send a test Open in mobile Think about timing
  55. 55. Evaluate Your Campaign opens clicks unsubscribes action
  56. 56. Opens
  57. 57. Clicks
  58. 58. Unsubscribes
  59. 59. Call to Action
  60. 60. Help your list grow • Integration • Incentives • Exclusive Content • Non-Internet Resources • Collaboration
  61. 61. Action Steps
  62. 62. Kerwin McKenzie @mskonfa1990 Corey Taratuta @coreytaratuta @irishfireside www.IrishFireside.com/TBEX
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