Email Marketing: Building a Loyal Following

Email Marketing: Building a Loyal Following… and Keep Sales Flowing with Ken Lizotte CMC www.thoughtleading.com

“ Beware when the great God lets loose a thinker on this planet!” Ralph Waldo Emerson

Questions Entrepreneurs Ask Each Other: How do you find new business? How do your customers find you? How do people hear about you? How do you market your services? How do you generate leads?

The Dreaded Boom-and-Bust! ,[object Object],[object Object],[object Object],[object Object]

… off in the WRONG Directions! Panic sets in, leading to disagreeable, impersonal, “outer-focused” next steps: Cold Calls… UGH! Advertising… EXPENSIVE! Direct Mail… TIME, $$$, FRUSTRATION

Totally Forgotten: Your “Client Community” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SOLUTION: Build a Thriving “Client Community” Via Thoughtleading ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pillar # 1: Publish Your Ideas

Pillar # 2: Speak to Groups and Followers

Pillar # 4: Creatively Leverage the Internet

Pillar # 5: Vigorously Use the Media

Objective: Get Your Prospects to… CALL YOU !!!

… and then Keep Them CONNECTED !!!

1. Networking ,[object Object],[object Object],[object Object],[object Object],[object Object]

2. eBlasts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What About SPAM? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RESULT #1: Boom-Bust Cycle Goes Away! ,[object Object],[object Object],[object Object],[object Object]

RESULT #2: No more cold calls, advertising, direct mail, bewildering questions… serenity!

RESULT #3: Your Pipeline Always Full ,[object Object],[object Object],[object Object],[object Object]

Here’s Ralph Waldo again: ,[object Object],[object Object],[object Object],[object Object]

Thanks for Attending! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Email Marketing: Building a Loyal Following

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (7)

Recently uploaded

Recently uploaded (20)

Email Marketing: Building a Loyal Following