Email Marketing: Building a Loyal Following… and Keep Sales Flowing with Ken Lizotte CMC www.thoughtleading.com

“ Beware when the great God lets loose a thinker on this planet!” Ralph Waldo Emerson

Questions Entrepreneurs Ask Each Other: How do you find new business? How do your customers find you? How do people hear about you? How do you market your services? How do you generate leads?

… off in the WRONG Directions! Panic sets in, leading to disagreeable, impersonal, “outer-focused” next steps: Cold Calls… UGH! Advertising… EXPENSIVE! Direct Mail… TIME, $$$, FRUSTRATION

Pillar # 1: Publish Your Ideas

Pillar # 2: Speak to Groups and Followers

Pillar # 3: Fresh Thinking!

Pillar # 4: Creatively Leverage the Internet

Pillar # 5: Vigorously Use the Media

Objective: Get Your Prospects to… CALL YOU !!!

… and then Keep Them CONNECTED !!!

RESULT #2: No more cold calls, advertising, direct mail, bewildering questions… serenity!