Digital marketing 15 things to help cut through the nonsense

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A presentation we put together to help manufacturing companies understand how to approach digital marketing and all the available tactics.

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Digital marketing 15 things to help cut through the nonsense

  1. 1. 15 things to help you cut through the nonsenseDigital marketingpresented by:May 16, 2013
  2. 2. aboutmeVP of Client Service and DigitalTeams at Pathfinders, a full servicemarketing communications firm.I’m the father of two (soon to bethree), and am known to wear pantsthat are primary colors.kball@pathfind.com | @TheKellyBallKelly Ball
  3. 3. makes me an expert on this subject?under 40own multiple productscan wear jeans to workperson with the microphone
  4. 4. just a little…
  5. 5. websiteresponsivetwitterFacebookfrequencyCall to ActionanalyticsSearch Engine OptimizationPay per clickbloggerstextLinked inemailcontentsocialnewslettersdisplayvideoWhitepapers
  6. 6. is the most important ingredient to online success?
  7. 7. websiteresponsivetwitterFacebookfrequencyCall to ActionanalyticsSearch Engine OptimizationPay per clickbloggerstextLinked inemailcontentsocialnewslettersdisplayvideoWhitepapers
  8. 8. websiteresponsivetwitterFacebookfrequencyCall to ActionanalyticsSearch Engine OptimizationPay per clickbloggerstextLinked inemailcontentsocialnewslettersdisplayvideoWhitepapers
  9. 9. is content marketing?
  10. 10. definition“Content marketing is a marketing techniqueof creating and distributing relevant andvaluable content to attract, acquire, andengage a clearly defined and understoodtarget audience – with the objective of drivingprofitable customer action.Communicating… without selling.”content marketing
  11. 11. FURTHERCreate relevantcontent to drivedesired action.refinement
  12. 12. FURTHERCreate relevantcontent to drivedesired action.refinement
  13. 13. to create & generate content
  14. 14. your targetstep one
  15. 15. talking at visitorsstep two
  16. 16. like a humanstep three
  17. 17. within your organizationcommunicatestep four
  18. 18. in the mediumstep five
  19. 19. todayto ask your team
  20. 20. How are wemeasuringsuccess?
  21. 21. Goals should be:SMARTpecificeasurablettainableealisticimely
  22. 22. Are there callto actions onevery page?
  23. 23. You loseof your visitorsfor every click required to reach their destination.
  24. 24. Do we passthe twosecond test?
  25. 25. You only haveone chance at a first impression
  26. 26. Is our websitebuilt for today’stechnology?
  27. 27. wordsgood badwordsresponsivemobile friendlyliving & breathingcontent drivenvideoflashcannedstatic content© 2007Comic Sans
  28. 28. What is ourplan of action?
  29. 29. Can’t build a housewithout a blueprint.
  30. 30. to implement immediately
  31. 31. analyticstool
  32. 32. (1)toolGoogleanalytics
  33. 33. (1)toolGoogleanalytics
  34. 34. (1)toolGoogleanalytics
  35. 35. (1)toolGoogleanalytics
  36. 36. trackingtool
  37. 37. (2)toolcalltracking
  38. 38. remarketingtool
  39. 39. tool
  40. 40. (4)toolLINKEDIN0.69% 0.77%2.74%0.00%0.50%1.00%1.50%2.00%2.50%3.00%Twitter Facebook LinkedInVisit-to-LeadConversionRatethe bestfor lead generationsocial networkStudybyHubSpot.comincluded5,198B2BandB2CBusinesses
  41. 41. newslettertool
  42. 42. (5)tooljoinnewsletter
  43. 43. authentictoolextracredit
  44. 44. The end

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