The document provides 15 tips to help cut through digital marketing nonsense, including ensuring content is relevant to the target audience and drives desired action, using tools like Google Analytics for tracking and call tracking for lead generation, and having a plan of action with specific, measurable goals and calls to action on every page. It also recommends building a responsive website for today's technologies and using social networks like LinkedIn that are effective for lead generation.
Digital marketing 15 things to help cut through the nonsense
1. 15 things to help you cut through the nonsense
Digital marketing
presented by:
May 16, 2013
2. aboutme
VP of Client Service and Digital
Teams at Pathfinders, a full service
marketing communications firm.
I’m the father of two (soon to be
three), and am known to wear pants
that are primary colors.
kball@pathfind.com | @TheKellyBall
Kelly Ball
3. makes me an expert on this subject?
under 40
own multiple products
can wear jeans to work
person with the microphone
12. definition
“Content marketing is a marketing technique
of creating and distributing relevant and
valuable content to attract, acquire, and
engage a clearly defined and understood
target audience – with the objective of driving
profitable customer action.
Communicating… without selling.”
content marketing