this is a preparation to present in our BE class

1. [BlueStar]group nganNT00568
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2. three key success criteria:
-Suitability
Strategy evaluation
(would it work ?)
- Feasibility
(can it be made to work?)
- Acceptability
(will they work it?)
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3. About Cocacola
-one of the most successful global companies
-top five soft drink brands
-etc
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4. Strategy
3A:
1. Affordability : suitable price, all consumers can
afford.
2. Availability: consumers can buy it whenever they
3P: want
1. Price to Value : consumers are not only and accept to buy
3. Acceptability: make consumers like can afford
but also can get benefitsthem feel happy to buy and
coca-cola ,and make over their gives from coca-cola
products. this beverage.
drink
2. Pervasiveness: make consumers can buy at everywhere at
anytime.
3. Preference: make the consumers not only like and accept
coca-cola products, but also be partial to the coca-cola
brands. Make sure Coca-Cola is their first choice.
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5. Suitability
deals with the overall rationale of the strategy.
• Does it make economic sense?
• Would the organisation obtain economies of
scale, economies of scope or experience economy?
• Would it be suitable in terms of environment
and capabilities?
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6. Feasibility
concerned with the resources
required to implement the
strategy are available, can be
developed or obtained.
Resources include
funding, people, time and
information.
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7. Acceptability
Concern:
1.the expectations of the identified
stakeholders (mainly
shareholders, employees and customers)
2.the expected performance
outcomes, which can be return, risk
and stakeholder reactions
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8. Acceptability
1. Return deals with the
benefits expected by the
stakeholders
2.Risk deals with the probability
and consequences of failure
3.reactions deals with
anticipating the likely
reaction of stakeholders
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9. Thanks for listening!!!
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