Giles Calver, author of What Is Packaging Design, shared some specific thoughts on food packaging at the end of Outstanding By Design in Highbank Organic Orchard You can see more here: www.biabeag.com

1. BIA BEAG 10th MAY 2014
Some Thoughts on food packaging...
The creative agency that builds desire

2. BIA BEAG 10th MAY 2014

3. BIA BEAG 10th MAY 2014
• 70% of purchase decisions are made in store
• 10% of shoppers switch brands inside the store

4. BIA BEAG 10th MAY 2014
Provenance

5. BIA BEAG 10th MAY 2014

6. BIA BEAG 10th MAY 2014

7. BIA BEAG 10th MAY 2014
Distinction through shape

8. BIA BEAG 10th MAY 2014

9. BIA BEAG 10th MAY 2014

10. BIA BEAG 10th MAY 2014
Brand personality

11. BIA BEAG 10th MAY 2014

12. BIA BEAG 10th MAY 2014

13. BIA BEAG 10th MAY 2014

14. BIA BEAG 10th MAY 2014

15. BIA BEAG 10th MAY 2014

16. BIA BEAG 10th MAY 2014
Purchaser and consumer

17. BIA BEAG 10th MAY 2014
Zigging when others are zagging

18. BIA BEAG 10th MAY 2014

19. BIA BEAG 10th MAY 2014

20. BIA BEAG 10th MAY 2014
What’s in a name

21. BIA BEAG 10th MAY 2014
Distinction through image

22. BIA BEAG 10th MAY 2014

23. BIA BEAG 10th MAY 2014

24. BIA BEAG 10th MAY 2014

25. BIA BEAG 10th MAY 2014
Shelf impact

26. BIA BEAG 10th MAY 2014
Brand distinction

27. BIA BEAG 10th MAY 2014

28. BIA BEAG 10th MAY 2014

29. BIA BEAG 10th MAY 2014
Telling a story

30. BIA BEAG 10th MAY 2014

31. BIA BEAG 10th MAY 2014
Storytelling

32. BIA BEAG 10th MAY 2014

33. BIA BEAG 10th MAY 2014

34. BIA BEAG 10th MAY 2014
Delightful reveal

35. BIA BEAG 10th MAY 2014

36. BIA BEAG 10th MAY 2014
Descriptive power

37. BIA BEAG 10th MAY 2014
Brand presence

38. BIA BEAG 10th MAY 2014

39. BIA BEAG 10th MAY 2014

40. BIA BEAG 10th MAY 2014
Taste projection

41. BIA BEAG 10th MAY 2014
Product Display

42. BIA BEAG 10th MAY 2014
Quality cues

43. BIA BEAG 10th MAY 2014
Quality cues

44. BIA BEAG 10th MAY 2014
Thank you