Giles Calver, Some thoughts on food packaging at Outstanding By Design

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Giles Calver, author of What Is Packaging Design, shared some specific thoughts on food packaging at the end of Outstanding By Design in Highbank Organic Orchard

You can see more here: www.biabeag.com

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Giles Calver, Some thoughts on food packaging at Outstanding By Design

  1. 1. BIA BEAG 10th MAY 2014 Some Thoughts on food packaging... The creative agency that builds desire
  2. 2. BIA BEAG 10th MAY 2014
  3. 3. BIA BEAG 10th MAY 2014 • 70% of purchase decisions are made in store • 10% of shoppers switch brands inside the store
  4. 4. BIA BEAG 10th MAY 2014 Provenance
  5. 5. BIA BEAG 10th MAY 2014
  6. 6. BIA BEAG 10th MAY 2014
  7. 7. BIA BEAG 10th MAY 2014 Distinction through shape
  8. 8. BIA BEAG 10th MAY 2014
  9. 9. BIA BEAG 10th MAY 2014
  10. 10. BIA BEAG 10th MAY 2014 Brand personality
  11. 11. BIA BEAG 10th MAY 2014
  12. 12. BIA BEAG 10th MAY 2014
  13. 13. BIA BEAG 10th MAY 2014
  14. 14. BIA BEAG 10th MAY 2014
  15. 15. BIA BEAG 10th MAY 2014
  16. 16. BIA BEAG 10th MAY 2014 Purchaser and consumer
  17. 17. BIA BEAG 10th MAY 2014 Zigging when others are zagging
  18. 18. BIA BEAG 10th MAY 2014
  19. 19. BIA BEAG 10th MAY 2014
  20. 20. BIA BEAG 10th MAY 2014 What’s in a name
  21. 21. BIA BEAG 10th MAY 2014 Distinction through image
  22. 22. BIA BEAG 10th MAY 2014
  23. 23. BIA BEAG 10th MAY 2014
  24. 24. BIA BEAG 10th MAY 2014
  25. 25. BIA BEAG 10th MAY 2014 Shelf impact
  26. 26. BIA BEAG 10th MAY 2014 Brand distinction
  27. 27. BIA BEAG 10th MAY 2014
  28. 28. BIA BEAG 10th MAY 2014
  29. 29. BIA BEAG 10th MAY 2014 Telling a story
  30. 30. BIA BEAG 10th MAY 2014
  31. 31. BIA BEAG 10th MAY 2014 Storytelling
  32. 32. BIA BEAG 10th MAY 2014
  33. 33. BIA BEAG 10th MAY 2014
  34. 34. BIA BEAG 10th MAY 2014 Delightful reveal
  35. 35. BIA BEAG 10th MAY 2014
  36. 36. BIA BEAG 10th MAY 2014 Descriptive power
  37. 37. BIA BEAG 10th MAY 2014 Brand presence
  38. 38. BIA BEAG 10th MAY 2014
  39. 39. BIA BEAG 10th MAY 2014
  40. 40. BIA BEAG 10th MAY 2014 Taste projection
  41. 41. BIA BEAG 10th MAY 2014 Product Display
  42. 42. BIA BEAG 10th MAY 2014 Quality cues
  43. 43. BIA BEAG 10th MAY 2014 Quality cues
  44. 44. BIA BEAG 10th MAY 2014 Thank you

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