This magazine advertisement analysis examines a print ad for a new car model. The ad uses bright colors and photos of happy young people to portray an active lifestyle associated with the vehicle. It promotes the car's features like fuel efficiency and cargo space to appeal to environmentally-conscious customers seeking a vehicle for recreation or family use. In just a few words and images, the ad uses visual rhetoric to connect the car to an idealized lifestyle and target key consumer values around fun, practicality and responsibility.
