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Acolyte
Serves you the best
Acolyte Team
Aaditya Sriram
Frontend Developer
Rohan Prabhu
Lead Developer
Nikhil Nandagopal
Frontend Developer
Kedar Karthik
Market Research
The Problem
Buyers are interested in discounts. But due to the sheer volume
of product offers present online, people miss out on good deals
The same volume of offers makes it very difficult for retailers to
get their offers through to the target customers
Acolyte serves the Buyer and the Retailer
Notifies you about deals on the items you are interested in
Acolyte gets the best price for an item
Set tabs on the price and wait period
Create your Wishlist
Acolyte serves the Buyer
Acolyte serves the Retailer
$2.6bn was spent on
market research in Asia.
We provide market
dynamics at a much
more nominal rate
You pay us only if we
help you sell
Converts retailer into
wholesaler - Helps
maximize profits
Creates an open
platform for
competitors to
showcase product
offers and prices
How do we ‘create’ deals?
User adds
items to the
Wishlist
The item
details are
forwarded to
the retailer
Retailer
processes
orders together
converting
individual
orders into a
bulk order
Creates
scope for
better
discounts
Acolyte do?
So What Can
Acolyte Gets The Best Deals!
Don’t waste time finding deals! Help make them!
Get notifications on all the offers in your price range!
Don’t let your brand loyalty go to waste! Level up and let retailers give
you VIP deals! Gamification at its best!
Get great deals even on the newest products in the market!
Premium advertisement
space for great offers
New products!
See what the most popular
retailers have to offer!
Acolyte Tells You What’s
Hot!
The hottest Offers!
Acolyte Tells You What’s
Selling!
Signup fast or lose out on
deals!
Find out everything you need
to know about running offers!
Acolyte Has All The Details!
Add this product to your
Wish List
Don’t know much about this
product?
Search the top 3 results
in each category!
Click a category for
more results!
Acolyte Helps You Find What
You Want!
Quote the prices you want!
Buy items to get more points
so you can buy some more!
Add items to get
notifications on Offers!
Acolyte Remembers What
You Want!
This offer is almost filled!
Quick and Easy Sign Up!
Acolyte Gives You What
You Want!
Dell created an awesome
deal!
Acolyte Loves Retailers!
Retailers can search for potential buyers using various
parameters!
Acolyte tells you exactly how many customers you can acquire at
various price limits. So you can create real time cost vs. order
ratios!
…And Retailers Love Acolyte!
Acolyte Tells Retailers What
They Want To Know!
Retailers know what products the majority of their Customers are
interested in.
Retailers know how much users are wiling to pay for a product and for
how long they are willing to wait.
Retailers know what other retailers are selling and for how much!
Retailers know their most loyal customers and can reward them!
Acolyte Market
• India currently has 65mn
Internet users (28% increase
from 2010)
• There are 50mn online
shoppers -- close to the total
Internet users in 2010
• 16.75mn people use their
mobile phones to access the
Internet
0
10
20
30
40
50
60
70
Internet
Users
Online
Buyers
Mobile
Internet
Users
2010
2011
In millions
Acolyte has great scope as the statistics indicate an exponential
growth in the Online Market in India
With an average expense of 30$ a year on Online Shopping,
Acolyte is a part of a 1.5 billion dollar industry!
Survey Statistics
A survey of people in the age group of 19-35 conducted in three
metropolitan cities across India yielded the following results:
81%
• Said they shop online
57%
• Said they love discounts
52%
• Said they are interested in discount information
on select products
48%
• Said they don’t mind waiting for a good deal
Acolyte
serves as the best shopping platform for all of them
Revenue Generation
0
100000
200000
300000
400000
500000
600000
700000
800000
900000
2012 2013 2014
Income
Expenditure
In USD
0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
Year
1
Year
2
Year
3
Year
4
Front Page Ads
Freemium Model
Sales
In USD
Our Revenue Model
Collaborations
CampusBazaar (An online book store)
Nokia Priority (Nokia phone dealers)
Just born (A baby products store)
Distribution Strategy
Buyer:
• Android Market
• Social Networking
• Campus Drives
Retailer:
• Lobbying
• Internet Advertisements
Our Competition
Acolyte Shopper Online LootTap
Alerts when prices drop
Allows retailers to get a
personal view of their
best shoppers
Allows Retailers to
advertise their deals
Provides an open
competitive platform for
retailers
Allows users to create a
wish list
Utilizes the power of bulk
orders to improve deals
Creating shopper levels
to enforce brand loyalty
and retention
Roadmap
Global Expansion
45 Billion $
Industry Tapped
Tie up with local Retailers
Start with small customer base
Perfect Customer Care Strategy
Functional mobile app
Prototype of the website
Expand to a national scale
Collaborate with companies
Integration with existing systems
used by retailers which includes
common ERP modules
Expand customer base
Explore new categories of products
Explore new avenues of revenue
Functional website
Utilize more lucrative
means of advertising
Consolidate maximum
market share in India
Research scope of
market in neighboring
Countries
Begin trials in these countries
Acolyte
Serves you the best
Q&A
Thank You

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Acolyte

  • 2. Acolyte Team Aaditya Sriram Frontend Developer Rohan Prabhu Lead Developer Nikhil Nandagopal Frontend Developer Kedar Karthik Market Research
  • 3. The Problem Buyers are interested in discounts. But due to the sheer volume of product offers present online, people miss out on good deals The same volume of offers makes it very difficult for retailers to get their offers through to the target customers Acolyte serves the Buyer and the Retailer
  • 4. Notifies you about deals on the items you are interested in Acolyte gets the best price for an item Set tabs on the price and wait period Create your Wishlist Acolyte serves the Buyer
  • 5. Acolyte serves the Retailer $2.6bn was spent on market research in Asia. We provide market dynamics at a much more nominal rate You pay us only if we help you sell Converts retailer into wholesaler - Helps maximize profits Creates an open platform for competitors to showcase product offers and prices
  • 6. How do we ‘create’ deals? User adds items to the Wishlist The item details are forwarded to the retailer Retailer processes orders together converting individual orders into a bulk order Creates scope for better discounts
  • 8. Acolyte Gets The Best Deals! Don’t waste time finding deals! Help make them! Get notifications on all the offers in your price range! Don’t let your brand loyalty go to waste! Level up and let retailers give you VIP deals! Gamification at its best! Get great deals even on the newest products in the market!
  • 9. Premium advertisement space for great offers New products! See what the most popular retailers have to offer! Acolyte Tells You What’s Hot! The hottest Offers!
  • 10. Acolyte Tells You What’s Selling! Signup fast or lose out on deals! Find out everything you need to know about running offers!
  • 11. Acolyte Has All The Details! Add this product to your Wish List Don’t know much about this product?
  • 12. Search the top 3 results in each category! Click a category for more results! Acolyte Helps You Find What You Want!
  • 13. Quote the prices you want! Buy items to get more points so you can buy some more! Add items to get notifications on Offers! Acolyte Remembers What You Want!
  • 14. This offer is almost filled! Quick and Easy Sign Up! Acolyte Gives You What You Want! Dell created an awesome deal!
  • 16. Retailers can search for potential buyers using various parameters! Acolyte tells you exactly how many customers you can acquire at various price limits. So you can create real time cost vs. order ratios! …And Retailers Love Acolyte!
  • 17. Acolyte Tells Retailers What They Want To Know! Retailers know what products the majority of their Customers are interested in. Retailers know how much users are wiling to pay for a product and for how long they are willing to wait. Retailers know what other retailers are selling and for how much! Retailers know their most loyal customers and can reward them!
  • 18. Acolyte Market • India currently has 65mn Internet users (28% increase from 2010) • There are 50mn online shoppers -- close to the total Internet users in 2010 • 16.75mn people use their mobile phones to access the Internet 0 10 20 30 40 50 60 70 Internet Users Online Buyers Mobile Internet Users 2010 2011 In millions Acolyte has great scope as the statistics indicate an exponential growth in the Online Market in India With an average expense of 30$ a year on Online Shopping, Acolyte is a part of a 1.5 billion dollar industry!
  • 19. Survey Statistics A survey of people in the age group of 19-35 conducted in three metropolitan cities across India yielded the following results: 81% • Said they shop online 57% • Said they love discounts 52% • Said they are interested in discount information on select products 48% • Said they don’t mind waiting for a good deal Acolyte serves as the best shopping platform for all of them
  • 22. Collaborations CampusBazaar (An online book store) Nokia Priority (Nokia phone dealers) Just born (A baby products store)
  • 23. Distribution Strategy Buyer: • Android Market • Social Networking • Campus Drives Retailer: • Lobbying • Internet Advertisements
  • 24. Our Competition Acolyte Shopper Online LootTap Alerts when prices drop Allows retailers to get a personal view of their best shoppers Allows Retailers to advertise their deals Provides an open competitive platform for retailers Allows users to create a wish list Utilizes the power of bulk orders to improve deals Creating shopper levels to enforce brand loyalty and retention
  • 25. Roadmap Global Expansion 45 Billion $ Industry Tapped Tie up with local Retailers Start with small customer base Perfect Customer Care Strategy Functional mobile app Prototype of the website Expand to a national scale Collaborate with companies Integration with existing systems used by retailers which includes common ERP modules Expand customer base Explore new categories of products Explore new avenues of revenue Functional website Utilize more lucrative means of advertising Consolidate maximum market share in India Research scope of market in neighboring Countries Begin trials in these countries
  • 26. Acolyte Serves you the best Q&A Thank You