10. Fraser Kelton
“The watercooler is going online.
Traditional offline experiences
(sharing a witty aside, insightful
comment, etc.) are becoming
possible online, breaking free from
physical restrictions. The major
promise is in extending the social
experience in a natural way when a
show is on. Another major promise is
personal discovery - helping you find
what to watch based on what you
and friends have recently watched.”
COO of GetGlue - @fraser
11. #AKASocialTV
“Miso is a social TV platform that makes watching TV more fun” –
gomiso.com
Miso
Entertainment-based social networking site for mobile device - Launched by AdaptiveBlue, a NYC-based company
Go Miso is a small company with big impact. The social TV platform allows viewers to interact with others about their favorite TV shows. Miso has been called the “Foursquare of TV.” Viewers can check in to their favorite shows to earn points and Miso badges.
- helps networks, television studios, brands, and media agencies understand points of attention and value across different devices and services.
Consumer and TV DNAConsumer B2B model95% of all of the Social TV data that SocialGuide collects comes from Twitter3 networks on commercial licenses:A&ETruTVABC Family
SGI delivers daily, weekly, and monthly social TV reports for every program aired across 215 of the most popular US broadcast and cable television channels. We also provide the most comprehensive social TV ratings across these 215 channels, measuring the social activity for every program type and every program air. Also, SGI is the only social TV analytics product in the marketplace that can be used to identify and engage with key comments and the social influencers of every network and program
Mariel Myers- respond to everyone
With the long awaited premiere of Mad Men came an impressive amount of social buzz. The season five premiere was the most social premiere of 2012. There were “106,000 comments from 64,000 users.” There was also some backlash about technology ruining scripted dramas. John Herrman, a Mad Men fan, wrote “Mad Men” is not “Jersey Shore,” and it’s not being performed in front of an audience. There are no gaffes to wait for, no winner, no loser, and no real-life consequences for the humans onscreen. Group viewing does not help “Mad Men.” It destroys it.” Although this group conversation bothered Herrman, an author on Lost Remote debated that Herrman can opt out of listening to the conversation and that “the return of Mad Men after a lengthy hiatus is certainly a shared experience among many fans — they’re excited enough to watch it as it airs instead of a couple days later on their DVRs, and that excitement carries onto Twitter and Facebook.” After all, we are a social media generation and so many of our daily interactions are performed online that it only makes sense our entertainment preferences will find their way online too. (source: http://www.lostremote.com/2012/03/26/mad-men-scores-big-in-social-but-not-everyone-tweets-along/)
