PR - digital and online campaign strategies

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CONTEMPORARY
AND CRITICAL
PUBLIC RELATIONS //
DIGITAL & ONLINE
ENVIRONMENTS

B. SHARE A COKE
CAMPAIGN
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D. WITCHERY MAN
CAMPAIGN

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This is a brand campaign presentation for Dabur Odomos made by a group of students of Advertising and Public Relations at Indian Institute of Mass Communication, New Delhi (IIMC) as part of their college project. Links for the videos: Vox Pop: https://www.youtube.com/watch?v=G1VlHo7a9nY Television Commercial 1: https://www.youtube.com/watch?v=Jbb2ojJgmn8 Television Commercial 2: https://www.youtube.com/watch?v=SXDnw84VMdY Radio Commercial: https://www.youtube.com/watch?v=41AKaWHaPSo

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Stories give context to data and facts. They make the abstract concrete, and create relationships where none existed. Significantly, stories create emotional connections between an organization and its audience that can last well beyond the initial contact. This presentation, given for organizations participating in Valley Gives 2014, highlights • What makes a good story • The organizational stories you have right now • The types of stories that can power your fundraising/crowdfunding campaign • Social media tools to tell your story

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What's the secret to designing and executing a successful online engagement campaign? It's all detailed in this presentation, including assets needed to launch and run a successful digital engagement campaign, timelines, elements of engagement campaigns, and two case studies. Throughout, there are checklists to help you prepare and succeed: checklists of organizational readiness, campaign prep, and campaign assets. Included are two case studies of nonprofit digital engagement campaigns: the NYC Elder Abuse Center's 14 Days of Thanks Campaign, and the National Brain Tumor Society's Brain Tumor Awareness Month multifaceted awareness campaign.

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