PR - digital and online campaign strategies

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PR - digital and online campaign strategies

  1. 1. CONTEMPORARY AND CRITICALPUBLIC RELATIONS // DIGITAL & ONLINE ENVIRONMENTS
  2. 2. 1. LARGE &UNCONTROLLED
  3. 3. 2. OLD MODELS CHALLENGED
  4. 4. 3. STATICDOESN’T CUT IT
  5. 5. 4. NEW MEDIANEW ETHICS ??
  6. 6. 5. YOU NEED A STRATEGY
  7. 7. RECENT PRSOCIAL MEDIAINVOLVEMENT?
  8. 8. A. I SPY LEVIS CAMPAIGN
  9. 9. B. SHARE A COKE CAMPAIGN h"p://www.youtube.com/watch?v=2X8Bd3-­‐ G6IU  
  10. 10. C. TOURISMQUEENSLAND
  11. 11. WHAT DO THEY SHARE?
  12. 12. D. WITCHERY MAN CAMPAIGNh"p://www.youtube.com/watch?v=zQybOsM-­‐7Qw  
  13. 13. IS ANY PUBLICITYGOOD PUBLICITY?
  14. 14. WHY?
  15. 15. QUESTIONS?

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