This is one of the boldest predictions of 2014: a large number of event managers and organizers will start utilizing mobile event applications. This article explains why you should use an event app for your next event.

1. Why Mobile Event
Applications Have
Become So Popular

2. The growth of mobile event applications accelerated rapidly in the year
2013 and it is showing no signs of slowing down in 2014. Event apps have
become popular all over the world as a large number of organizations
have embraced the mobile experience for all types of events like trade
shows, team meetings, conferences, sales kick-offs and many more. It has
been predicted by the experts that event management apps will soon
become commonplace, mainly because it is too compelling for both event
managers and attendees not to use them. These apps not only eliminate
paper-based programs but also save money and time.
As more and more people are using smartphones and
tablets, the usage of various applications has increased by a
great extent over the last few years.

3. How a mobile event app works
A mobile app for events helps event organizers
and managers to provide their guests a greater
level of accessibility to the events through their
mobile devices. So they don't have to carry event
guidebooks, brochures and papers. Such
applications can be easily downloaded on various
mobile operating systems like BlackBerry, iPhone,
IPad, Android, and Windows Mobile. In short, it is
one of the easiest ways you can turn your mobile
phone into a portable event guide.
Continued…

4. Your participants just need to download this app to their
smartphones based on their respective mobile platforms. This
one time download will help them enjoy a hassle-free experience
while they are attending various seminars, conferences, and
events. Moreover, they don't need to carry print outs, papers, and
maps to the events that create a lot of hassles. With this mobile
application, your participants and guests will be able to get real
time event related information on the go no matter where they
are. In addition to that, you will also be able to send them
invitations to their mobile devices and provide them venue and
booth related information to help them reach the location of the
event without any problem.

5. Not just that, there are many other features of an
event application. Your participants will be able to
view the booth location and session details on a
floor map, attach images, take notes, and share
their views about the event on their social media
accounts like Facebook and Twitter. Moreover, an
event app also helps you connect with the new
people you have met on this event via LinkedIn. In
a nutshell, an event app can help you perform
various useful activities that you will never be able
to get from an event guidebook.