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Life on the Screen
Life on the Screen
Life on the Screen
Life on the Screen
Life on the Screen
Life on the Screen
Life on the Screen
Life on the Screen
Life on the Screen
Life on the Screen
Life on the Screen
Life on the Screen
Life on the Screen
Life on the Screen
Life on the Screen
Life on the Screen
Life on the Screen
Life on the Screen
Life on the Screen
Life on the Screen
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Life on the Screen

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Transcript

  • 1. LIFE ON THE SCREEN
  • 2. KARRI OJANENinteraction design director - R/GA
  • 3. online fundraisinginteraction design processgamificationplatforms not campaigns
  • 4. a charitable organization needed a new way to raise funds online.
  • 5. where does the money go?what does it do?
  • 6. give a traditional, aging organization a new face.
  • 7. virtual villages, real work
  • 8. immediate effects
  • 9. interaction design is focused on satisfying the needs and desires of the end user.
  • 10. easy, immediate online payment, or SMS billingindividual or group donorsreal news and events
  • 11. working together - sense of communion
  • 12. use game play thinking and mechanics to solve problems and engage audiences.
  • 13. platforms, not campaigns.
  • 14. services and tools, not 30-second spots or billboard ads.
  • 15. the best and most pervasive platforms become a part of the audience’s lives.
  • 16. thank you. finnformation.net | conceptology.org | twitter.com/karrio

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