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Life on the Screen
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Life on the Screen

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Transcript

  • 1. LIFE ON THE SCREEN
  • 2. KARRI OJANENinteraction design director - R/GA
  • 3. online fundraisinginteraction design processgamificationplatforms not campaigns
  • 4. a charitable organization needed a new way to raise funds online.
  • 5. where does the money go?what does it do?
  • 6. give a traditional, aging organization a new face.
  • 7. virtual villages, real work
  • 8. immediate effects
  • 9. interaction design is focused on satisfying the needs and desires of the end user.
  • 10. easy, immediate online payment, or SMS billingindividual or group donorsreal news and events
  • 11. working together - sense of communion
  • 12. use game play thinking and mechanics to solve problems and engage audiences.
  • 13. platforms, not campaigns.
  • 14. services and tools, not 30-second spots or billboard ads.
  • 15. the best and most pervasive platforms become a part of the audience’s lives.
  • 16. thank you. finnformation.net | conceptology.org | twitter.com/karrio