Still not convinced Mobile Learning is something your organization should evaluate? Consider these eye-opening statistics published by different organizations such as ASTD, iPass, Towards Maturity and Ambient Insight. Data from their most recent surveys reveals some interesting facts that you might be interested in.

1. Eye-Opening
Stats You
Probably
Didn't Know
About Mobile
Learning

2. We’ve collected these facts about
mobile learning to make the case for
why all of us (consumers and
eLearning professionals alike) need to
take notice of the implications of
mobile in the learning industry.

3. Ambient Insight’s Market Report on mLearning
In 2010, the top 5 adopters of mLearning were the U.S., Japan, South
Korea, and Taiwan. Together these 5 countries accounted for about
70% of the 2010 market. …By 2015 they will account for only 40% with
the highest growth rates in China, India, Indonesia, and Brazil.

4. By 2015, 80% of people accessing the
Internet will be doing so from mobile
devices.
2011 Horizon Report

5. According to American Ambient Insight
Report 2011, 39% of organizations were
already making use of mobile learning.
Additionally they reported a growth
rate of 29.3% among US
corporations buying mobile
learning, including the large ones,
like IBM, Kraft and Pepsi.

6. US Leads the Global Mobile
Learning Market
In the 2010 market, the US was
the top Mobile Learning
buying country, followed by
Japan, South Korea, the
UK, China, and Taiwan.
By 2015, the top buying
countries will be the
US, China, India, Japan, Indon
esia, and Brazil, respectively.
The Worldwide Market for Mobile Learning Products
and Services: 2010-2015 Forecast and Analysis

7. Ambient Insight reports a surging global mobile learning
market.
The countries with the highest growth rates (all over
60%) are China, India, and Indonesia.
The countries with the lowest growth rates (all under
5%) are Japan, South Korea, and Taiwan, the three
most mature Mobile Learning markets on the planet.

8. Mobile Learning Market to reach $9.1 billion by
2015. The worldwide market for Mobile Learning
products and services reached $3.2 Billion in 2010.
The five-year compound annual growth rate
(CAGR) is 22.7% and revenues will reach $9.1
billion by 2015.
Ambient Insight Mobile Learning Market Forecast 2009-2014

9. Smartphone is the ultimate favorite
If mobile workers could choose only one device, 46 % of
them would pick a smartphone over a tablet or a laptop
as their favorite one.
The iPhone still trumps
other mobile
devices, with 30% of
mobile workers
selecting it if they had
only one
choice, followed by
an iPad (22%) and a
laptop (21%).
The iPass Global Mobile Workforce Report March, 2012

10. In the final quarter of
2010 Fortune reported that Smartphones
outsold PC’s for the first time, a full two
years before the prediction by Morgan
Stanley.
Moreover, Gartner's predicted that by 2013, mobile phones will
overtake PCs as the most common Web access device worldwide.

11. Tremendous growth in the
number of new mobile
devices, specifically tablets,
expected over the next few
years.
Gartner predicted world wide
rollout of 103.4 million in 2012 and
154.2 million in 2013.

12. Growing Mobile Workforce.
It is estimated that 75% of the
workforce in the US is already
mobile and IDC predicts that by
2015 the numbers, worldwide, will
reach 1.3 billion or a staggering
37.2% of global workforce.

13. Mobile is booming, and mLearning
is following along
Companies are
progressing on the mobile
front, and while the
initiatives are as yet small,
the trends are for more
activity. They see an
increase in percentage of
companies that plan to do
more mLearning from
38.5% in 2007 to 51% in
2011.
2011 Mobile Learning Guild Research

14. 68% of high-performance
organizations still do not provide
learning via a mobile device, which
further suggests that the market is still
nascent.
ASTD research on Mobile Learning, 2012

15. Mobile research by benchmarking
company, Towards Maturity, highlights
how over 70% of companies from
the Towards Maturity Benchmark Study
2012-2013 of 500 organisations, are
planning to implement m-learning in
the next 2 years.

16. Poor evaluation. Less than 10% of
respondents who deliver mobile
learning have formal metrics in place
to evaluate effectiveness.

17. Organizations using mobile technologies
in learning are reporting more staff and
business benefits than those who are not:
29% of mobile users agree that learners
put what they learn into practice quickly
(compared to 24% of non-mobile users).
Towards Maturity Benchmark Study 2012-2013

18. Top uses of mobile in learning
Easily accessible reference material
performance support
Video
ASTD research on Mobile Learning

19. The mobile stack (average
number of devices carried by a
mobile worker) has grown to
3.5, up from 2.7 in 2011.
The iPass Global Mobile Workforce Report 2012

20. The industry sectors with the highest use of
mobile devices are:
Consultancy, Commercial training
providers, further and higher education and IT
and telecoms. Private sector organizations are
more likely to be using m-learning than those
in the public or not-for-profit sectors.
Consultancy (80%)
Commercial training providers (60%)
Higher Ed. And IT (55%)
Telcoms (55%)
Towards Maturity Benchmark Study 2012-2013

21. All about collaboration
Market intelligence firm IDC notes that
about one billion people fit the
definition of mobile workers
already, and projects that fully one-
third of the global workforce — 1.2
billon workers-- will perform their work
from multiple locations by 2013.
2011 Horizon Report

22. That's quite a bit of enlightening
data, huh? Which data points from
these studies did you find most
interesting?

23. Want to know more about
Mobile Learning?
www.shiftelearning.com