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20 Eye-Opening Stats You Probably Didn't Know About Mobile Learning

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Still not convinced Mobile Learning is something your organization should evaluate? Consider these eye-opening statistics published by different organizations such as ASTD, iPass, Towards Maturity and …

Still not convinced Mobile Learning is something your organization should evaluate? Consider these eye-opening statistics published by different organizations such as ASTD, iPass, Towards Maturity and Ambient Insight. Data from their most recent surveys reveals some interesting facts that you might be interested in.


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  • 1. Eye-OpeningStats YouProbablyDidnt KnowAbout MobileLearning
  • 2. We’ve collected these facts aboutmobile learning to make the case forwhy all of us (consumers andeLearning professionals alike) need totake notice of the implications ofmobile in the learning industry.
  • 3. Ambient Insight’s Market Report on mLearningIn 2010, the top 5 adopters of mLearning were the U.S., Japan, SouthKorea, and Taiwan. Together these 5 countries accounted for about70% of the 2010 market. …By 2015 they will account for only 40% withthe highest growth rates in China, India, Indonesia, and Brazil.
  • 4. By 2015, 80% of people accessing theInternet will be doing so from mobiledevices. 2011 Horizon Report
  • 5. According to American Ambient InsightReport 2011, 39% of organizations werealready making use of mobile learning.Additionally they reported a growthrate of 29.3% among UScorporations buying mobilelearning, including the large ones,like IBM, Kraft and Pepsi.
  • 6. US Leads the Global MobileLearning MarketIn the 2010 market, the US wasthe top Mobile Learningbuying country, followed byJapan, South Korea, theUK, China, and Taiwan.By 2015, the top buyingcountries will be theUS, China, India, Japan, Indonesia, and Brazil, respectively.The Worldwide Market for Mobile Learning Productsand Services: 2010-2015 Forecast and Analysis
  • 7. Ambient Insight reports a surging global mobile learningmarket.The countries with the highest growth rates (all over60%) are China, India, and Indonesia.The countries with the lowest growth rates (all under5%) are Japan, South Korea, and Taiwan, the threemost mature Mobile Learning markets on the planet.
  • 8. Mobile Learning Market to reach $9.1 billion by2015. The worldwide market for Mobile Learningproducts and services reached $3.2 Billion in 2010.The five-year compound annual growth rate(CAGR) is 22.7% and revenues will reach $9.1billion by 2015. Ambient Insight Mobile Learning Market Forecast 2009-2014
  • 9. Smartphone is the ultimate favoriteIf mobile workers could choose only one device, 46 % ofthem would pick a smartphone over a tablet or a laptopas their favorite one.The iPhone still trumpsother mobiledevices, with 30% ofmobile workersselecting it if they hadonly onechoice, followed byan iPad (22%) and alaptop (21%). The iPass Global Mobile Workforce Report March, 2012
  • 10. In the final quarter of2010 Fortune reported that Smartphonesoutsold PC’s for the first time, a full twoyears before the prediction by MorganStanley.Moreover, Gartners predicted that by 2013, mobile phones willovertake PCs as the most common Web access device worldwide.
  • 11. Tremendous growth in thenumber of new mobiledevices, specifically tablets,expected over the next fewyears.Gartner predicted world widerollout of 103.4 million in 2012 and154.2 million in 2013.
  • 12. Growing Mobile Workforce.It is estimated that 75% of theworkforce in the US is alreadymobile and IDC predicts that by2015 the numbers, worldwide, willreach 1.3 billion or a staggering37.2% of global workforce.
  • 13. Mobile is booming, and mLearning is following alongCompanies areprogressing on the mobilefront, and while theinitiatives are as yet small,the trends are for moreactivity. They see anincrease in percentage ofcompanies that plan to domore mLearning from38.5% in 2007 to 51% in2011.2011 Mobile Learning Guild Research
  • 14. 68% of high-performanceorganizations still do not providelearning via a mobile device, whichfurther suggests that the market is stillnascent. ASTD research on Mobile Learning, 2012
  • 15. Mobile research by benchmarkingcompany, Towards Maturity, highlightshow over 70% of companies fromthe Towards Maturity Benchmark Study2012-2013 of 500 organisations, areplanning to implement m-learning inthe next 2 years.
  • 16. Poor evaluation. Less than 10% ofrespondents who deliver mobilelearning have formal metrics in placeto evaluate effectiveness.
  • 17. Organizations using mobile technologiesin learning are reporting more staff andbusiness benefits than those who are not:29% of mobile users agree that learnersput what they learn into practice quickly(compared to 24% of non-mobile users).Towards Maturity Benchmark Study 2012-2013
  • 18. Top uses of mobile in learning Easily accessible reference material performance support Video ASTD research on Mobile Learning
  • 19. The mobile stack (average number of devices carried by a mobile worker) has grown to 3.5, up from 2.7 in 2011.The iPass Global Mobile Workforce Report 2012
  • 20. The industry sectors with the highest use ofmobile devices are:Consultancy, Commercial trainingproviders, further and higher education and ITand telecoms. Private sector organizations aremore likely to be using m-learning than thosein the public or not-for-profit sectors. Consultancy (80%) Commercial training providers (60%) Higher Ed. And IT (55%) Telcoms (55%)Towards Maturity Benchmark Study 2012-2013
  • 21. All about collaborationMarket intelligence firm IDC notes thatabout one billion people fit thedefinition of mobile workersalready, and projects that fully one-third of the global workforce — 1.2billon workers-- will perform their workfrom multiple locations by 2013.2011 Horizon Report
  • 22. Thats quite a bit of enlighteningdata, huh? Which data points fromthese studies did you find mostinteresting?
  • 23. Want to know more about Mobile Learning? www.shiftelearning.com

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