3 smart strategies for book promotion

Karen Leland
Sterling Marketing Group
www.karenleland.com
3 Smart Strategies For Book Promotion
How To Build Your Brand, Get Your Message Out, & Become A Thought Leader.

Moms
Small biz owners
Health
Politics
Art
Writers
1. Identify, Locate and Get In Front Of Your Natural Audience

Whose The Best Natural Audience?

Google Top 100
Blog Catalog
Technorati
AllTop
Alexa
Locate The Blogs That Cater To Those Groups

“Top 100 Productivity Blogs”

Goal:100 Blogs

Book Reviews
Author Q&A
Interviews
Excerpts
Guest Posts
Type
Tone
Word Count
Research The Blog

Contact The Blogger
Para 2
Para 3
Para 1
Para 4
Para 5

“Dear Karen. Hi, my new book [title omitted] is
coming out next month, and I just know your
readers at the Huffington Post
would love it.
I’m really busy, so if you want to
interview me, would rather do it by
e-mail. This is a hot topic, so take
advantage now.”
DON’T DO THIS

“Dear Jim,
I’ve been reading your recent blog posts on how to get rid of common house rodents and have learned a lot.
I wanted to let you know that I am a certified Green Gopher Getter and the author of a new book titled Great, Green Ways to Get the Rodents Out of Your Grass. To that end, I wanted to write and inquire if you might be interested in a guest post, excerpt of the book, or interview with me.
I plan on promoting anything you post to several dozen social media bookmark sites.
If you would like any additional information, or would like to see a review copy of the book, please do not hesitate to contact me.
Thank you very much for taking the time to consider Great, Green Ways to Get the Rodents Out of Your Grass. I look forward to hearing back from you.
POWER PR SIGNITURE
DO, DO THIS

Karen Leland
Freelance writer and Marketing Consultant
Web: www.karenleland.com
LinkedIn: www.linkedin.com/in/karenleland
Twitter: twitter.com/Karenleland
Cell: (415) 260-4615
Power PR Signature

2. Send Broadcast and Targeted Press Releases
Wired PR News
PRWeb
Broadcast

Two Types Of Press Releases
Cisions
Targeted

Announce something new or newsworthy
Publish coverage in a magazine or site
Give specific tips that tie into a holiday, event or time of year
Do a survey
Top ten list
Piggy back off of a national story
Create a contest
When Should You Issue A Press Release?

3. Use Google Alerts/HARO To Find Journalists & Publications

Google Alerts

Media Placements

Hire Some Help
What’s Your Strength?

What’s The Promotion Bottom Line For Book Authors?

Measure Promotion Impact Beyond Book Sales

My 2 Hottest Social Media/Marketing Tips
WHO ARE YOU GOING TO
INVITE TO MEET?
WHO ARE YOU GOING TO CALL?

About Karen Leland
If You Want To Rent My Brain…
www.karenleland.com
kleland@scgtraining.com
Twitter.com/karenleland
(415) 260-4615

http://www.linkedin.com	9
http://paper.li	9
http://safe.tumblr.com	3
http://lynnettesbookworld.tumblr.com	2
http://www.thebookdesigner.com	1

3 smart strategies for book promotion

by Karen Leland on Jun 21, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

5 Embeds 24

Statistics

3 smart strategies for book promotion — Webinar Transcript