Here are just a few smart ways that authors can promote their books with social media and PR. Practical steps any author can use for book marketing.

1. Karen Leland Sterling Marketing Group www.karenleland.com 3 Smart Strategies For Book Promotion How To Build Your Brand, Get Your Message Out, & Become A Thought Leader.

2. Moms Small biz owners Health Politics Art Writers 1. Identify, Locate and Get In Front Of Your Natural Audience

3. Whose The Best Natural Audience?

4. Google Top 100 Blog Catalog Technorati AllTop Alexa Locate The Blogs That Cater To Those Groups

5. “Top 100 Productivity Blogs”

6. Goal:100 Blogs

7. Book Reviews Author Q&A Interviews Excerpts Guest Posts Type Tone Word Count Research The Blog

8. Contact The Blogger Para 2 Para 3 Para 1 Para 4 Para 5

9. “Dear Karen. Hi, my new book [title omitted] is coming out next month, and I just know your readers at the Huffington Post would love it. I’m really busy, so if you want to interview me, would rather do it by e-mail. This is a hot topic, so take advantage now.” DON’T DO THIS

10. “Dear Jim, I’ve been reading your recent blog posts on how to get rid of common house rodents and have learned a lot. I wanted to let you know that I am a certified Green Gopher Getter and the author of a new book titled Great, Green Ways to Get the Rodents Out of Your Grass. To that end, I wanted to write and inquire if you might be interested in a guest post, excerpt of the book, or interview with me. I plan on promoting anything you post to several dozen social media bookmark sites. If you would like any additional information, or would like to see a review copy of the book, please do not hesitate to contact me. Thank you very much for taking the time to consider Great, Green Ways to Get the Rodents Out of Your Grass. I look forward to hearing back from you. POWER PR SIGNITURE DO, DO THIS

11. Karen Leland Freelance writer and Marketing Consultant Web: www.karenleland.com LinkedIn: www.linkedin.com/in/karenleland Twitter: twitter.com/Karenleland Cell: (415) 260-4615 Power PR Signature

13. PRWebBroadcast

16. Publish coverage in a magazine or site

17. Give specific tips that tie into a holiday, event or time of year

18. Do a survey

19. Top ten list

20. Piggy back off of a national story

21. Create a contest When Should You Issue A Press Release?

22. 3. Use Google Alerts/HARO To Find Journalists & Publications

23. Google Alerts

24. HARO

25. Media Placements

26. Hire Some Help What’s Your Strength?

27. What’s The Promotion Bottom Line For Book Authors?

28. Measure Promotion Impact Beyond Book Sales

29. My 2 Hottest Social Media/Marketing Tips WHO ARE YOU GOING TO INVITE TO MEET? WHO ARE YOU GOING TO CALL?

31. www.karenleland.com

32. kleland@scgtraining.com

33. Twitter.com/karenleland

34. (415) 260-4615