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Innovation Project
Innovation Project
Innovation Project
Innovation Project
Innovation Project
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Innovation Project
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Innovation Project
Innovation Project
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Innovation Project
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Innovation Project
Innovation Project
Innovation Project
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Innovation Project
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Innovation Project
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Innovation Project

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  • 1. UNAGI Total Awareness Gadget Gurus KARAN MALHOTRA, SUHAS SWAMY, MANPREET SINGH, RAGHUNATH RAMACHANDRA 1
  • 2. EXECUTIVE SUMMARY The main objective of this report was to explore the universe of awareness applications and devices and develop ideas to be implemented over the coming months. We began by understanding the current trends in products and the latent needs of the consumers. All this research was consolidated under the concept of UNAGI. Using our imagination, then we developed conceptual products to be used in four areas – shopping, smart homes, travel and emergency services. After coming up with an exhaustive list of applications and devices we applied the filters of user acceptability, technology now-ability and commercial viability to shortlist the ones that can be developed within the next 12 months. We found out that awareness applications and devices that enhance the shopping experience have great acceptability, most of the technology required to implement them is already available and can be monetized to a great extent. 2
  • 3. CONTENTS WHAT IS UNAGI? 4 PHASE 01 – DISCOVERY 5 IMPACT INTENSIFICATION 7 DISRUPTION AMPLIFICATION 9 MARKET MAXIMIZATION 11 PHASE 02 – EXPANSION 13 IDEAL EXPERIENCE SCENARIOS 15 TECHNOLOGY & SUPPORT SCENARIOS 22 STRATEGIC PARTNERSHIPS 27 PHASE 03 – APPLICATION 28 ACCEPTABILITY 30 NOW-ABILITY 32 VIABILITY 36 UNAGI FOR THE FUTURE 43
  • 4. WHAT IS UNAGI? UNAGI is the awareness of WHERE you are, awareness of WHERE you want to be and WHERE you don’t, awareness of WHO is around you, awareness of WHO you want to be and WHO you are, awareness of WHO loves you and WHO doesn’t, awareness of WHAT is good for you and WHAT is bad, awareness of all emotions and all things material. UNAGI IS THE SENSE OF TOTAL AWARENESS What if?......Possibilities What if your devices were more aware about you than your best friend?.....Would you still feel lonely? What if the location is aware of who you are?......Would you still get lost? What if you could be aware with your eyes closed?.....Would there be anybody blind? What if you could be aware about everything without studying anything?.....Would there be anybody uneducated? 4
  • 5. PHASE 01 – DISCOVERY DISCOVERING AND EXPLAINING NEW OPPORTUNITIES BY REVEALING INSIGHTS INTO EXISTING AND EMERGING BEHAVIORS 5
  • 6. PHASE 01 - DISCOVERY In this phase, we discovered and described the trends and the themes that will influence the ways that consumers will meet and interact with UNAGI. We researched trends, technologies and social methods and observed and understood people’s needs in order to develop guidelines for innovation opportunities. The themes that will influence UNAGI experience have been categorized into three sections: - Impact Intensification: Consumer Insights - Disruption Amplification: Technology Possibilities - Market Maximization: Commercial Opportunities 6
  • 7. PHASE 01 – IMPACT INTENSIFICATION PEOPLE HAVE MOVED FROM REACTING AND ADAPTING THEIR BEHAVIOURS TO THE TOOLS AVAILABLE, TO CONTINUOUSLY DEMANDING AND CREATING TOOLS THAT ALLOW THEM TO BE WHO THEY ARE 7
  • 8. PHASE 01 - SOCIAL CONFLICTS SOCIETY IMPACT UBUNTU GREED CONVENIENCE INTENSIFICATION SECURITY THRILL MAP HEALTH CELEBRITY AWARENESS ANSWERS AUGEMENTED REALITY LAWS UBIQUITY INFORMATION POPULARITY JUNKIE CONTEXTUAL OUTLAWS COLLABRATION COMMUNICATION SEX SOCIAL ECONOMY AWARENESS ACCESSIBLITY GAMBLING NAVIGATION CONNECTIVITY FUN BEHAVIOURS CONSUMER ENTERTAINMENT HAND TOOLS FACEBOOK HELD POLICE GPS REALITY QUESTIONS STREET DEVICES LAPTOP WI-FIINTERNET GAMES VIEW PUBS DEVELOPERS HOPE LATITUDE TWITTER JOBS GOOGLE SECOND LIFE MAPS LINKEDIN PROFILE BASED APPLICATIONS CONFERENCES WIKIPEDIA MOBILE SURVEILLANCE PARTY APPLICATIONS TRANSIT CHOICE TRAVEL DREAMS
  • 9. PHASE 01 – DISRUPTION AMPLIFICATION A REAL SHIFT IS HAPPENING AS WE MOVE AWAY FROM DIRECT INTERACTION AND INPUT, TOWARDS A WORLD OF AMBIENT INTERACTION AND AWARENESS 9
  • 10. PHASE 01 - GAMING DISRUPTION AUGMENTED REALITY AMPLIFICATION MOBILE INTERNET BROADBAND MAP INTERNET IPHONE APPLICATIONS LOCATION MAPPING VERTICAL MAPPING TOTAL WIFI MOBILITY SPEED MINIATURIZATION GOOGLE LATITUDE PATTERN RECOGNITION INDOOR TECHNOLOGY APPLICATION LOCALISATION TECHNOLOGY WIFI SATELLITE ROBOTS HANDHELD WEB 2.0 LAPTOP DEVICE RSSI BLUETOOTH NANO SENSERS BLUETOOTH WIMAX GPS IMES LTE 3GS RFID
  • 11. PHASE 01 – MARKET MAXIMIZATION THE MARKET POTENTIAL OF AWARENESS PRODUCTS / SERVICES IS IMMENSE DUE TO THE BASIC HUMAN DESIRE OFQUEST FOR KNOWLEDGE OF ALL THINGS AT ALL TIMES 11
  • 12. PHASE 01 - UBUNTU RECRUITMENT TRACKING AUGMENTED REALITY MARKET SECURITY MENTAL PEACE MAXIMIZATION LIFE SAVING COLLABRATIVE MAP LEARNING HAPPINESS SURVIVE EQUALITY BE IN TOUCH DISCOVER AWARENESS UBIQUITY POWER SAFETY ENJOYMENT EXPLORE SOCIAL ACCEPTANCE KNOWLEDGE SURVEILLANCE SEX FEEL GOOD COMMUNICATION SOCIAL RECOGNITION FUN FACTOR AWARENESS SECURITY FRAUD DISABILITY TEACH HELP DESIRE DETECTION MARKET FINANCIAL BANKS WHEELCHAIR MARKET TRANSACTIONS TRAVEL EMERGENCY & ACCESSIBILITY INDUSTRY CONSTRUCTION POLICE BUSINESS CONVENIENCE INDUSTRY GOVERNMENT EDUCATION ANTI-TERRORISM ECONOMY SECURITY ENTERTAINMENT EDUCATION FINANCIAL CURRICULUM UNIVERSITY INDUSTRY SECURITY JOBS LEARNING SCHOOLS/ TECHNOGY PEACE COLLEGES TRAVEL INDUSTRY COMPANIES TOURISM WEAPON RESORTS/ INDUSTRY GUIDES HOSPITALITY TRANSPORTATIONHOTELS INDUSTRY COMPANIES SURVEILLANCE R & D INDUSTRY BANKING INDUSTRY TECHNOGY INDUSTRY
  • 13. PHASE 02 – EXPANSION DEFINING INSPIRING NEW VISIONS OF “WHAT COULD BE POSSIBLE” BY EXPLORING FUTURE EXPERIENCE OPPORTUNITIES 13
  • 14. PHASE 02 - EXPANSION In this phase, we explored the potential of opportunities by describing how they might support interactions with UNAGI technologies, products and services that do not yet exist. Through imaginative scenarios, we described the value and scope of possibilities from the perspective of the consumer engaged in the proposed experience. The results of this section have been divided into three sections: - Ideal Experience Scenarios - Technology & Support Scenarios - Strategic Partnerships 14
  • 15. PHASE 02 – IDEAL EXPERIENCE SCENARIOS SHOPPING Groceries You enter a department store and pick up a UNAGICart. There is a terminal in front of the cart where you swipe your UNAGIPersonalCard that syncs the terminal with your UNAGIInnerVoice server at your home. The terminal displays the list of items that you need to buy. It will then ask you whether you would also like to know about other items, such as, new introductions or the ones that are on sale at the store. It will also communicate with UNAGIStoreCenter to let you know about the availability of the items and inform you about other alternatives. Depending on your choice it then generates a map that will guide you in conveniently navigating and locating the items. As you move through the aisles, you can randomly pick up items and place them on the UNAGIShoppingTray next to the terminal to learn about them. The tray will scan the item and display the product details on the terminal. You can then query by using the touch screen of the terminal. The terminal will use both UNAGIStoreCenter and other sources on the internet to do a knowledge-based search and answer your queries. The UNAGIEyeGlasses and UNAGIEarPeices can also be used to see and listen to the product attributes. When you place an item in the cart, it scans the item and automatically calculates your bill. After you have finished picking up all the items that you need, you can ask the terminal to display your final bill. You can then sign and approve your 15
  • 16. PHASE 02 – IDEAL EXPERIENCE SCENARIOS payment through biometric verification. You will then simply walk out of the store without the hassle of standing in a checkout queue. Clothes You enter a clothes store and pick up a UNAGICart. There is a terminal in front of the cart where you swipe your UNAGIPersonalCard that syncs the terminal with your UNAGIInnerVoice. The terminal will then ask you whether it can download information about your existing wardrobe. After it is done downloading, it will ask you about what you would like to buy today. Based on your choice, it will communicate with UNAGIStoreCenter to shortlist items for you. It will take into account the sizes you wear, the type of designs and colors that you prefer and that will be a close match to your existing wardrobe while generating a shortlist for you. It will then guide you through the store to pick up those items. As you move through the store, you can randomly pick and drop items on the UNAGIShoppingTray. You can then use the UNAGIClothesTrix application on the terminal to generate images of yourself wearing that piece of clothing and other items from your wardrobe. After you have selected an item you can drop it in your cart. When you place an item in the cart, it scans the item and automatically calculates your bill. After you have finished picking up all the items that you need, you can ask them terminal to display your final bill. You can then sign and approve your payment through biometric verification. 16
  • 17. PHASE 02 – IDEAL EXPERIENCE SCENARIOS You will then simply walk out of the store without the hassle of standing in a checkout queue. On the go You are walking around the Dundas Square in Toronto. You look at a billboard of a movie and point your Smartphone in the direction of the billboard. The phone uses the UNAGIOnTheGo application to communicate with the UNAGIBillboard and comes to know that it is being used to promote a movie. It also receives the name of the movie that is being promoted. The application will then allow the user to view the trailer on the phone, as well as, to purchase the DVD from an online store. 17
  • 18. PHASE 02 – IDEAL EXPERIENCE SCENARIOS TRAVEL Car You swipe your UNAGIPersonalCard at the door before entering the car. The door then performs biometric verification before unlocking the car. You then tell the UNAGIInCarSystem where you want to go. It downloads the map and traffic information off the internet and chooses an optimum route to your destination. It then drives your car like an automatic driver while you relax in your seat. During your commute, the UNAGIEntertainmentSystem communicates with your UNAGIInnerVoice to receive information regarding your music and news preferences and plays them while you relax 18
  • 19. PHASE 02 – IDEAL EXPERIENCE SCENARIOS SMART HOMES UNAGIPersonalCard informs the UNAGIInnerVoice about how has your day been so that it can understand your mood and stress level. UNAGIHomeController which controls every device at your home communicates with the UNAGIInnerVoice to gear up the devices to provide you comfort. UNAGIHomeController will talk to the accessories in your bathroom to fix you a bath before you reach home. It will also talk to your massage chair to prepare for a massage based on your level of stress. You reach back home and your doors open after authenticating you through biometric verification. UNAGIHomeController communicates with the refrigerator to prepare your drink. The oven communicates with the refrigerator through UNAGIHomeController to give you a list of items that you could cook based on the availability of the ingredients in the house and your likes. It will also give you suggestions for what you could order and will place an order at the restaurant, if you order it to do so. UNAGIHomeController then downloads the latest news and videos you like to watch and streams on to a viewing device and plays it based on your request. UNAGIHomeController also interacts with your security system to maintain the safety of your house. It reports any irregularities with the video evidence both to the police and to your UNAGIEyeGlasses or UNAGIEarPieces as they happen. 19
  • 20. PHASE 02 – IDEAL EXPERIENCE SCENARIOS 911 EMERGENCY SERVICES Fire There is a fire in an office building. Fire trucks arrive after 10 minutes. Fire is spreading through the 13th and 14th floors. Firemen take out there UNAGIEmergencyTrix and query about the people who are stuck on those floors. UNAGIEmergencyTrix sends out an urgent query to all UNAGIInnerVoice servers and creates a list of people who are on those floors. It then communicates with UNAGIBuildingCenter to trace the whereabouts of those people. They now know the name, age, any special needs, and 3-dimensional location of the people who are stuck inside that enables them to plan accordingly. They move in with agility and are able to rescue everyone. Terrorist Attack There is a terrorist attack on a hotel. Commandos surround the place. The head commander takes out UNAGIEmergencyTrix and queries about the people who are stuck inside the hotel. UNAGIEmergencyTrix sends out an urgent query to all UNAGIInnerVoice servers and creates a list of people who are inside the hotel. It creates a list of names, nationalities, ages, any special needs and 3-dimensional locations. This also helps the commandos to separate a list of hostages and suspicious terrorists. It then communicates with UNAGIBuildingCenter to trace the whereabouts of those people. They now know everything they need to know to storm the hotel and rescue the hostages. They move in with agility. They are able to rescue everyone and kill the terrorists. 20
  • 21. PHASE 02 – IDEAL EXPERIENCE SCENARIOS OTHER SERVICES For the sake of brevity, we chose to focus only on a few of the possible scenarios. UNAGI as a concept has numerous other applications not mentioned here. Some of other applications where needs can be met are at pubs, lounges, travel destinations, educational institutions, and accessibility services. In the future, UNAGI and its enabled devices will find application in all facets of human life. 21
  • 22. PHASE 02 – TECHNOLOGY & SUPPORT SCENARIOS UNAGICart (Device) This will be a smart cart with a terminal at the top to display information about products, UNAGITray to scan the products, and a bar code reader in the main tray to generate an automatic bill. It can be produced by a joint collaboration between companies manufacturing point of sale terminals and shopping carts. UNAGIPersonalCard (Device) This will be a smart card with a chip that can emit signals up to a long range within the city. It will store information required for connecting with UNAGIInnerVoice server, as well as, biometric information to authenticate the owner of the card. It can be produced by companies currently manufacturing smart cards. UNAGIInnerVoice (Application Software) This will be an application running on a server stored at the user’s house. It will store all information accessed by the user on various devices, as well as the state information of other devices. Information can only be retrieved from other devices after authentication using UNAGIPersonalCard. It will be developed by companies currently involved in commercial databases. 22
  • 23. PHASE 02 – TECHNOLOGY & SUPPORT SCENARIOS UNAGIStoreCenter (Application Software) This will be an application running on a server in every shop, big and small. In addition to storing information about the items stocked in the shop, it will also store information about the location, make knowledge based suggestions to the user by searching its own database as well as off the web. Every retail chain will develop its own application and knowledge engine according to the kind of items it deals with. UNAGIShoppingTray (Device) This will be a device that will scan items placed on it, transmit information about it to the terminal. It should be able to provide detailed information about the item, such as type, design, size, price, etc. We will see different shopping trays for different industries coming up in the market, such as, one for cloth retail shops, one for electronic items. UNAGIClothesTrix (Application Software) This will be an application that will generate image of the consumer wearing the clothing item placed on the UNAGIShoppingTray and his/her wardrobe at home. This will either be created by a cloths manufacturer or an applications developer. 23
  • 24. PHASE 02 – TECHNOLOGY & SUPPORT SCENARIOS UNAGIOnTheGo (Application Software) This will be an application that will run on Smartphones and interact with other applications emitting information as the user travels through various locations. User can point at a smart device and turn on this application. It will communicate with that device and display information on the Smartphone. This will be developed by mobile phone application developers. UNAGIBillboard (Device) This will be a smart billboard that can emit information displayed on the screen to other smart devices that will communicate with it. This will be developed by an advertising company. UNAGIInCarSystem (Application Software) This will be an application that will run in a car. It will drive the car and control other devices within the car. It will authenticate the person opening the car. It will download information about routes and traffic off the web. This will be developed by car manufacturing companies. 24
  • 25. PHASE 02 – TECHNOLOGY & SUPPORT SCENARIOS UNAGIEntertainmentSystem (Application Software) This will be an application that will run in the car. It will control the music system and play music according to the preferences of the person travelling in the car. It will also download news and magazine articles and display them on the screen while the person relaxes on his/her seat. This will be developed by in-car entertainment product companies. UNAGIHomeController (Application Software) This will be an application that will control all other appliances in the house. It will authenticate the person as he/she enters the house. It will then adjust the appliances according to the mood and stress level of the housemates. This will be developed by one of the appliance companies. UNAGIEmergencyTrix (Application Software) This will be an application that will can send and receive emergency messages to UNAGIInnerVoice servers. It will also be communicate with other applications, such as, UNAGIHomeController, UNAGIStoreCenter and UNAGIBuildingCenter to retrieve information about people and physical structures present in the building. This will be developed by government. 25
  • 26. PHASE 02 – TECHNOLOGY & SUPPORT SCENARIOS UNAGIBuildingCenter (Application Software) This will be an application that will emit information about whereabouts of people and physical structures within a building. It will also broadcast the surveillance video on request. This will be developed a surveillance company UNAGIEyeGlasses (Device) This will be a device that will be worn by people. It will scan things that they hold in their hands. It will become the platform for all augmented reality applications. This will be developed by high-end eyeglass manufacturers. UNAGIEarPieces (Device) This will be a device that will be work by people. It will interact with other ambient devices and convert the messages emitted by them to voice. This can be used by people who have vision disabilities. This will be developed by high-end earphones developer. 26
  • 27. PHASE 02 – STRATEGIC PARTNERSHIPS UNAGI signal emitters/receivers and applications will be embedded in every product, building, and device around us. Hence, the number of strategic partnerships required to implement UNAGI is huge. Few of the partners that will be important for its success are: - Consumer Product Companies - Hospitality Providers - Telecom Providers - Software Companies - Electronic Device Manufacturers - Travel Companies - Banks - Educational Institutions - Educational Institutions - Research Centers - Government - Security Agencies 27
  • 28. PHASE 03 – APPLICATION DESIGNING NEW EXPERIENCES AND POSITIONING THE BUSINESS MODEL 28
  • 29. PHASE 03 - APPLICATION In this phase, we mapped future experiences to learn about applications that can be implemented within the next 12 months. We have defined and described the strategic value of the project by identifying the qualities of the proposed experience, the audience that this experience will create and ways to reduce risk in implementation. The ideas generated in this phase have been divided into three sections: - Acceptability: Experiences users are willing to engage in today - Now-ability: Markets for immediate implementation while filtering out the ones for the future - Viability: Business Models for making UNAGI profitable 29
  • 30. PHASE 03 – ACCEPTIBILITY Shopping Acceptability is not an issue in case of UNAGI applications and devices for enhancing the shopping experience. We have seen a rise in the proliferation of location-based advertising, point of sale terminals. Consumers are always seeking that extra bit of information off the internet that can help them in making a more sound purchasing decision. Smart Homes Acceptability is not an issue in case of UNAGI applications and devices for enhancing the living experience of people at home. Sale of smart appliances is on the rise. We always read about the installation of high end gadgets in homes of the rich and famous. As these devices become affordable to the middle-income segment we will see an explosion of new offerings in the market to create smart homes. Travel Acceptability is not an issue in case of UNAGI applications and devices for enhancing the travel experience of people. High-end cars already come fitted with sophisticated navigational and security systems. We can also see people using more and more entertainment devices as they travel, such as, IPods and Amazon Kindles. They will be willing to have such devices fitted in their cars. 30
  • 31. PHASE 03 – ACCEPTIBILITY Emergency Services Acceptability is an issue because emergency services are run by federal and provincial agencies. They only incorporate technologies that have proven then feasibility over a period of time because human lives are at stake. There is a lot of bureaucracy in these organizations and selling a technology can be a long drawn process. 31
  • 32. PHASE 03 – NOW-ABILITY SHOPPING A large number of applications and devices that have been outlined for shopping are already being implemented and will be available within the next 12 months. There are a number of concept stores which have started using shopping carts with smart terminals. UNAGIEyeGlasses and UNAGIEarPieces will be easy to implement in the coming months after Pranav Mistry from MIT makes his technology of Sixth Sense devise open source. Smart cards and biometric authentication is already in use. SMART HOMES Smart fridges, microwaves, televisions are already present in the market. The only hurdle to inter-operability is agreement on a common protocol for these devices to interact with each other and the cost of these smart devices to be affordable. In terms of technology much of it is already available and very much implementable. 32
  • 33. PHASE 03 – NOW-ABILITY TRAVEL Now –Ability of UNAGI for travel is an issue because it will require many partnerships to be formed with car makers, audio device makers, news agencies, and the government . Auto- driver mode requires that both the traffic to be organised and technology in place for the cars to become smart. Government will have to bring in new regulations to allow automatic cars to be driven on the roads. It is a futuristic concept and would not be implementable or profitable in the short run. 33
  • 34. PHASE 03 – FILTERING OF EXPERIENCE SCENARIOS ACCEPTABLITY NOW-ABILITY VIABLITY OTHER UNAGI SERVICES FOR LOUNGES, PUBS, UNAGI FOR etc SHOPPING UNAGI FOR SMART HOMES UNAGI FOR UNAGI FOR EMERGENCY TRAVEL SERVICES 34
  • 35. PHASE 03 – FILTERING OF APPLICATIONS ACCEPTABLITY NOW-ABILITY VIABLITY UNAGIEmergencyTrix UNAGIInCarSystem UNAGIInnerVoice UNAGIEyeGlasses UNAGIBuildingCenter UNAGIEntertainment UNAGIHomeController UNAGIEarPiece Sytem UNAGIPersonalCard UNAGICart UNAGIStoreCenter UNAGIShoppingTray UNAGIClothesTrix UNAGIOnTheGo UNAGIBillboard 35
  • 36. PHASE 03 - VIABILITY We see the UNAGI devices and applications for Shopping becoming viable in the next 12 months and have been described in the following sections: - Desires, Goals and Motivations - Business Model - Business Alliances 36
  • 37. THIS GENERATES PHASE 03 – SHOPPING: DESIRES, GOALS & BUSINESS DESIRE MOTIVATIONS COMPLETES A BEHAVIOUR CYCLE Getting the best deals GOALS Saving time, effort and money THIS CREATES BUSINESS MOTIVATION THIS COMPELS USERS THIS SUSTAINS MEDIA BEHAVIOUR BUSINESS Having complete UNAGI Ambient Interaction knowledge RELATIONSHIP ACTION Enabling informed VALUE AS Shop intelligently purchases MEDIA Makes Shopping an SATISFACTION experience Best deals lead to to be cherished BUSINESS happy customers ACTIVITY Scalable to all businesses STARTS A NEW BEHAVIOUR CYCLE BEHAVIOUR BUSINESS DISRUPTION DISRUPTION Informed decision making Eradicates impulsive shopping makes marketing less relevant 37
  • 38. PHASE 03 – SHOPPING: MONETIZATION - $7.2 BILLION These devices and applications are bundled UNAGIEyeGlasses Licensing UNAGICart ($500,000 * UNAGIEarPieces UNAGIShoppingTray 1000= $5B) Revenue Sharing with Device Manufacturers($100 *1M*2= 200M) UNAGIInStoreCentre USER UNAGIInnerVoice Subscription Revenue UNAGIClothesTrix (10M*$100 = $1B) UNAGIBillboard Revenue Sharing ($1*1M/Yr*1000 UNAGIOnTheGo = $1B) 38
  • 39. PHASE 03 – UNAGICART: BUSINESS MODEL RELATIONSHIP MANAGEMENT CUSTOMER SEGMENTS VALUE PROPOSITION  Spread awareness of UNAGI to  Retail stores selling premium  product bar code reader embedded retailers and end consumers products in a cart  Install and support UNAGI  Shoppers willing to pay premium for  no need to stand in queues infrastructure in retail stores better service  saves time & effort DISTRIBUTION CHANNELS REVENUE MODEL KEY ACTIVITIES  Direct sales for retail chains  Equipment fee from retail stores  Product development  Online stores  % revenue for each product from  Integration with existing systems and retail store processes PARTNER NETWORK KEY RESOURCES  Traditional shopping-cart  Bar code/RFID readers manufacturers  Wireless network to communicate  Billing systems between UNAGICart and UNAGIStoreCenter  Banks/Credit card company 39
  • 40. PHASE 03 – UNAGISTORECENTER: BUSINESS MODEL RELATIONSHIP MANAGEMENT CUSTOMER SEGMENTS VALUE PROPOSITION  Spread awareness of UNAGI to  Retail stores selling premium  Stores information such as inventory, retailers and end consumers products manufacturing data, price, etc of each product displayed in the store  Retailers expect the product to have  Large retail stores that attract large scalability – to support different number of customers daily  Interfaces with UNAGIInnerVoice of product ranges each shopper and returns relevant data DISTRIBUTION CHANNELS REVENUE MODEL KEY ACTIVITIES  Direct sales for retail chains  Equipment fee from retail stores  Product development  Specialized channels selling Customer  % revenue for each product from  Integration with existing systems and Relation Management solutions retail store processes  Annual service/maintenance fee PARTNER NETWORK KEY RESOURCES  Storage, microprocessor, operating  Skilled personnel to develop system development companies middleware between the various architecture elements of the UNAGI  Inventory management solutions solution companies  Banks/Credit card company 40
  • 41. PHASE 03 – UNAGIEYEGLASSES: BUSINESS MODEL RELATIONSHIP MANAGEMENT CUSTOMER SEGMENTS VALUE PROPOSITION  Spread awareness of UNAGI and its  Young and tech-savvy individual users  Displays target related information as benefits to individual users per user context  Can pay premium for better service  Personalized service is essential  Fashionable and trendy ware initially so that the user is comfortable with the system DISTRIBUTION CHANNELS REVENUE MODEL KEY ACTIVITIES  Online stores  Equipment fee from product sales  Product development  Company’s brand stores  Incremental revenues from  Integration with existing systems and accessories, extra memory, etc processes  User training PARTNER NETWORK KEY RESOURCES  Traditional eyeglass manufacturers  Ability to use different communication protocols between  Wireless network providers to different devices communicate with UNAGIInnerVoice  Skilled manpower to embed biometrics in user devices  Pattern recognition software 41
  • 42. PHASE 03 – SHOPPING: BUSINESS ALLIANCES 42
  • 43. PHASE 03 - UNAGI FOR THE FUTURE UNAGI applications and devices for Smart Homes are likely to take longer than 12 months in becoming economically viable. Future business model for commercializing UNAGI for smart homes has been outlined in the following sections. 43
  • 44. THIS GENERATES PHASE 03 – SMART HOMES: DESIRES, GOALS & BUSINESS MOTIVATIONS DESIRE COMPLETES A BEHAVIOUR CYCLE Comfort & Luxury GOALS Saving time and effort THIS CREATES BUSINESS THIS COMPELS USERS THIS SUSTAINS MOTIVATION MEDIA BEHAVIOUR BUSINESS Making life easier UNAGI Ambient Interaction ACTION RELATIONSHIP No explicit action Enabling personalization VALUE AS needed! of the highest order MEDIA Improves the standard of living SATISFACTION BUSINESS Single point of control of your ambience ACTIVITY Scalable to all locations STARTS A NEW BEHAVIOUR CYCLE BEHAVIOUR DISRUPTION BUSINESS DISRUPTION No more devices requiring explicit Compatibility amongst all devices input! 44
  • 45. PHASE 03 – SMART HOMES: MONETIZATION UNAGIEyeGlasses UNAGIEarPieces Subscription UNAGIPersonalCard Revenue Sharing with Device Manufacturers USER UNAGIInnerVoice UNAGIHomeController Subscription UNAGIApplianceDevices Revenue Sharing with Device *Actual revenues is not predicted because smart home is not viable Manufacturers at the moment but will become viable after 12 months 45
  • 46. PHASE 03 – UNAGIINNERVOICE: BUSINESS MODEL RELATIONSHIP MANAGEMENT CUSTOMER SEGMENTS VALUE PROPOSITION  Spread awareness of UNAGI and its  Young and tech-savvy individual users  Stores user context and develops benefits to individual users information to be displayed on user  Can pay premium for a premium terminals  Deploy the system at customer site service and personalize as per her  Ability to learn about user requirement preferences in future versions DISTRIBUTION CHANNELS REVENUE MODEL KEY ACTIVITIES  Online stores  Equipment fee from product sales  Product development  Company’s brand stores  Incremental revenues from  Integration with existing systems and upgradable application, memory, processes interface with more devices etc  User training PARTNER NETWORK KEY RESOURCES  Storage, operating system and  Skilled manpower to develop s/w microprocessor firms that manages interactions between different devices and runs algorithms  Wireless network providers to for understanding user context and communicate with user devices generating relevant outputs 46
  • 47. PHASE 03 - Smart Homes: BUSINESS ALLIANCES 47
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