• Save
Ethics In Advertising
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • nice
    Are you sure you want to
    Your message goes here
  • fantastic, its good for the new student
    Are you sure you want to
    Your message goes here
  • hey...i need sme info on advertising ethics and ur ppt is really useful for me....i'll appreciate if u share it with me...thanks
    Are you sure you want to
    Your message goes here
  • hey nice work done........ can i get this ppt
    Are you sure you want to
    Your message goes here
  • NIce work done
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
15,826
On Slideshare
15,776
From Embeds
50
Number of Embeds
2

Actions

Shares
Downloads
0
Comments
5
Likes
7

Embeds 50

http://www.slideshare.net 37
http://www.e-presentations.us 13

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. CHAPTER-1 OF ASCI CODES
    • Ensuring truthfulness and honesty of
    • representations and claims made
    • by advertisements.
    • Safeguarding against misleading
    • advertisements .
  • 2. CASE-1 UPHELD UNDER CODE
    • BRAND : Surf excel liquid detergent.
    • COMPANY : Hindustan lever ltd.
    • AD. AGENCY : Lowe lintas &partners.
  • 3. CASE-2 UPHELD UNDER CODE
    • BRAND :Sunsilk Shampoo.
    • COMPANY : Hindustan lever ltd.
    • AD AGENCY :Hindustan Thompson Associates.
  • 4. CHAPTER-2 OF ASCI CODES
    • Ensuring that advertisements are not offensive to generally accepted standards of public decency.
  • 5. CASE-1 UPHELD UNDER CODE
    • BRAND: Samsung Instachill Airconditioner
    • COMPANY : Samsung India Electronics ltd.
    • AD AGENCY :Triton communications.
  • 6. CASE-2 UPHELD UNDER CODE
    • BRAND :Ibaya.
    • COMPANY : Indishop pvt ltd.
    • AD. AGENCY : Lowe lintas &partners
  • 7. CHAPTER-3 OF ASCI CODES
    • To safeguard against the indiscriminate use of Advertising in situations or of the Promotion of Products which are regarded as Hazardous or Harmful to society or to individuals, particularly minors, to a degree or of a type which is Unacceptable to Society at Large
  • 8. CASE-1 UPHELD UNDER CODE
    • BRAND :Livo plus capsules
    • COMPANY :Ajanta Pharma ltd.
    • AD AGENCY :Solutions Advertising
  • 9. CHAPTER-4 OF ASCI CODES
    • To ensure that Advertisements observe fairness in competition such that the Consumer's need to be informed on choice in the Market-Place and the Canons of generally accepted competitive behaviour in Business are both served.
  • 10. CASE-1 UPHELD UNDER CODE
    • Brand : Iodex Power Cream
    • Company : SmithKline Beecham Pharmaceuticals Ltd.
    • Advertising Agency : Enterprise Nexus Communications
  • 11. CASE-2 UPHELD UNDER CODE
    • Brand: Godrej All Care Soap
    • Company : Godrej Soaps Ltd.
    • Advertising Agency : Mudra Communications