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Ethics In Advertising
Ethics In Advertising
Ethics In Advertising
Ethics In Advertising
Ethics In Advertising
Ethics In Advertising
Ethics In Advertising
Ethics In Advertising
Ethics In Advertising
Ethics In Advertising
Ethics In Advertising
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Ethics In Advertising

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  • 1. CHAPTER-1 OF ASCI CODES
    • Ensuring truthfulness and honesty of
    • representations and claims made
    • by advertisements.
    • Safeguarding against misleading
    • advertisements .
  • 2. CASE-1 UPHELD UNDER CODE
    • BRAND : Surf excel liquid detergent.
    • COMPANY : Hindustan lever ltd.
    • AD. AGENCY : Lowe lintas &partners.
  • 3. CASE-2 UPHELD UNDER CODE
    • BRAND :Sunsilk Shampoo.
    • COMPANY : Hindustan lever ltd.
    • AD AGENCY :Hindustan Thompson Associates.
  • 4. CHAPTER-2 OF ASCI CODES
    • Ensuring that advertisements are not offensive to generally accepted standards of public decency.
  • 5. CASE-1 UPHELD UNDER CODE
    • BRAND: Samsung Instachill Airconditioner
    • COMPANY : Samsung India Electronics ltd.
    • AD AGENCY :Triton communications.
  • 6. CASE-2 UPHELD UNDER CODE
    • BRAND :Ibaya.
    • COMPANY : Indishop pvt ltd.
    • AD. AGENCY : Lowe lintas &partners
  • 7. CHAPTER-3 OF ASCI CODES
    • To safeguard against the indiscriminate use of Advertising in situations or of the Promotion of Products which are regarded as Hazardous or Harmful to society or to individuals, particularly minors, to a degree or of a type which is Unacceptable to Society at Large
  • 8. CASE-1 UPHELD UNDER CODE
    • BRAND :Livo plus capsules
    • COMPANY :Ajanta Pharma ltd.
    • AD AGENCY :Solutions Advertising
  • 9. CHAPTER-4 OF ASCI CODES
    • To ensure that Advertisements observe fairness in competition such that the Consumer's need to be informed on choice in the Market-Place and the Canons of generally accepted competitive behaviour in Business are both served.
  • 10. CASE-1 UPHELD UNDER CODE
    • Brand : Iodex Power Cream
    • Company : SmithKline Beecham Pharmaceuticals Ltd.
    • Advertising Agency : Enterprise Nexus Communications
  • 11. CASE-2 UPHELD UNDER CODE
    • Brand: Godrej All Care Soap
    • Company : Godrej Soaps Ltd.
    • Advertising Agency : Mudra Communications

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