1. MUSIC FESTIVAL GOERS YOUNG MUSIC FESTIVAL GOERS LIKE A GOOD TIME BUT ARE MORE FINANCIALLY ENGAGED AND OPEN TO ADVERTISING COMPARED TO OTHER ADULTS UNDER 40 Source: GB TGI Q3 2010 - Base: Aged 15-39 % more likely to agree than average 15-39 year old

2. TYPES OF TV PROGRAMME RECORDED DIFFERENT LIFESTAGE GROUPS ARE LIKELY TO RECORD DIFFERENT KINDS OF PROGRAMMES % who record programme type Source: GB TGI Q3 2010 - Base: Aged 15-39

3. NUMBER OF TEXT MESSAGES SENT PER WEEK WHEN SOMEONE ELSE IS PICKING UP THE MOBILE PHONE BILL PEOPLE TEND TO BE MORE EFFUSIVE ABOUT TEXTING % who send Source: GB TGI Q3 2010 - Base: Aged 15-39

4. GARDENING SPEND AMOUNT SPENT IN LAST 12 MONTHS ON PRODUCTS BY GARDENERS Source: GB TGI Q3 2010Base: Main/equal main gardener in hhld % main gardeners who spent in last year