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Fundamentals of Business Writing ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Essentials of good Business Writing  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
(1) Unity  ,[object Object],[object Object],[object Object],[object Object]
(2) Emphasis  ,[object Object],[object Object]
(3) Completeness  ,[object Object],[object Object]
(4)Clarity ,[object Object],[object Object],[object Object]
(5) Conciseness ,[object Object],[object Object],[object Object],[object Object]
(6) Accuracy  ,[object Object],[object Object]
STEPS IN EFFECTIVE WRITING  ,[object Object],[object Object],[object Object],[object Object]
Step: 1 Pre-writing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Step: 1 Pre-writing
Collection of information ,[object Object],[object Object]
STEP 2 : FREE-WRITING  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
STAGE 3 : RE-WRITING  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Adaptation & Selection of Words ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Visualizing the Reader  ,[object Object],[object Object],[object Object],[object Object]
Selection of Words ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Techniques for Clear Sentences & Paragraphs ,[object Object],[object Object],[object Object],[object Object],[object Object]
1.  Use Familiar Words ,[object Object],[object Object],[object Object],[object Object],[object Object],Familiar Words  This machine tends to get noisy when it runs hot.  Ms. Smith's peculiar ways justify firing her.  This old robot will not work on a fast assembly line.  The company lost much money last year.
2. Use Short Sentences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Short Sentences The decision was  based  on the  belief  that there  would be more money.  They agreed to quit business. Last year the company lost money. Before  speeding up  production, the supervisor inspected the machinery.  Final  action was  taken after  the reporting date.  Agreement  of the forecasts is not  proof  that business  will get better.  This  old  sales strategy  will not work  in  today's  business.
3. Use Technical Words  with Caution ,[object Object],[object Object],[object Object],[object Object]
4. Use Concrete Language  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5. Use Active Voice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Active  We reported the results in our July 9 letter.  Our union supported this policy.  The investigators believe that the new process is superior.  The committee enforced the policy.  Mr. Hall will inspect the office.  Hardware sales gained 30.1 percent.  The director desires that the secretary bring this problem before the board.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Fundamental of writing communication session 7 8

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