Kachingle presentation at Online Betaal Congres: "Innovaties in online betalen"

The Payment Platform for Online Content & Services in the World of “FREE” 9/22/09 9:43pm PST Yves Huin – Director, Kachingle Europe http://www.kachingle.com

How to monetize web content? The Producer’s side

Paywalls and moving content to iPhone, Kindle or iPad are just plugging holes in the dike… NewsDay (2 million UVs): 35 subscriptions in 3 months

Shift in how we get informed Sources: Oliver & Ohlbaum, The Economist
Consult more sources, somewhat randomly
Spend less time on each one of them, and
Determine what value we attribute to each source
Having massively switched to the web, we The Public’s side

To build an online persona, achieve recognition, gain status … Why would People Pay for FREE content ? … . or to support a cause

Qualities for the success of Business Models relying on Voluntary Payments?
user-centric
no “mental transaction costs”
tap into existing social networks
financial transparency
fun, entertaining, like a game
These are Kachingle’s Guiding Principles!

Carta: $111.06 March 17 th , 2010 : Kachingle makes first “social cents” payments “ My blog earned $65.08 via crowdfunding!” – Steve Outing

Site Owners just add a Kachingle medallion to their site

The Kachingle Medallion … when one decides to kachingle a site Before After

Via the medallion, sign up for a Kachingle account and commit to a $5/month withdrawal from a Paypal account
Whenever you encounter a Kachingle-enabled site, that you like and want to support , mouse over the Kachingle medallion and just click “ Kachingle this website ”, once
At the end of each month, your contribution is shared among all sites that you “kachingled” during the period based on number of day-visits to each kachingled site
The Consumer Side of Kachingling

Push status updates through microblogging sites
(e.g. Twitter and Facebook status integration)
Additional Planned social media applications:
Facebook app for comparing your contributions to friends and expressing your values
iPhone app:
Live access to statistics
Compare your behavior to others
Social Media Integration

COMPLETE Financial Transparency
Necessary Counterpart to Altruism to build Trust
Every operation is recorded and can be tracked down
Consumer’s Payment page shows sites that received part of the $5 contribution
Sites see the same page and know how much money they are supposed to get

“ The Sites I Visit”

Leaderboard & “Goodies”

Cash payments (in complement of advertising revenues)
Free viral promotion/traffic thru social network effects
Component for community development
Benchmark against competitors
Evaluation of readers’ interest for the content (several medallions can be used on one web site)
Higher per click value for ad real estate
Site Owner : CASH + Marketing Benefits

And Now Launching Kachingle X"…

Thank You! Yves Huin, Director Kachingle Europe [email_address] http://www.kachingle.com

Kachingle presentation at Online Betaal Congres: "Innovaties in online betalen"

by Kachingle on Mar 03, 2011

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Kachingle presentation at Online Betaal Congres: "Innovaties in online betalen" — Presentation Transcript