Kachingle presentation at Online Betaal Congres: "Innovaties in online betalen"


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Presentation by Yves Huin about Kachingle at Online Betaal Congres: "Innovaties in online betalen" March 2, 2011 in Houten, Netherlands.


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  • Kachingle presentation at Online Betaal Congres: "Innovaties in online betalen"

    1. 1. The Payment Platform for Online Content & Services in the World of “FREE” 9/22/09 9:43pm PST Yves Huin – Director, Kachingle Europe http://www.kachingle.com
    2. 2. How to monetize web content? The Producer’s side
    3. 3. Paywalls and moving content to iPhone, Kindle or iPad are just plugging holes in the dike… NewsDay (2 million UVs): 35 subscriptions in 3 months
    4. 4. Shift in how we get informed Sources: Oliver & Ohlbaum, The Economist <ul><li>Consult more sources, somewhat randomly </li></ul><ul><li>Spend less time on each one of them, and </li></ul><ul><li>Determine what value we attribute to each source </li></ul>Having massively switched to the web, we The Public’s side
    5. 5. To build an online persona, achieve recognition, gain status … Why would People Pay for FREE content ? … . or to support a cause
    6. 6. Qualities for the success of Business Models relying on Voluntary Payments? <ul><li>user-centric </li></ul><ul><li>no “mental transaction costs” </li></ul><ul><li>tap into existing social networks </li></ul><ul><li>financial transparency </li></ul><ul><li>fun, entertaining, like a game </li></ul>These are Kachingle’s Guiding Principles!
    7. 7. Carta: $111.06 March 17 th , 2010 : Kachingle makes first “social cents” payments “ My blog earned $65.08 via crowdfunding!” – Steve Outing
    8. 8. Site Owners just add a Kachingle medallion to their site
    9. 9. The Kachingle Medallion … when one decides to kachingle a site Before After
    10. 10. <ul><li>Via the medallion, sign up for a Kachingle account and commit to a $5/month withdrawal from a Paypal account </li></ul><ul><li>Whenever you encounter a Kachingle-enabled site, that you like and want to support , mouse over the Kachingle medallion and just click “ Kachingle this website ”, once </li></ul><ul><li>At the end of each month, your contribution is shared among all sites that you “kachingled” during the period based on number of day-visits to each kachingled site </li></ul>The Consumer Side of Kachingling
    11. 11. <ul><li>Push status updates through microblogging sites </li></ul><ul><li>(e.g. Twitter and Facebook status integration) </li></ul><ul><li>Additional Planned social media applications: </li></ul><ul><ul><li>Facebook app for comparing your contributions to friends and expressing your values </li></ul></ul><ul><ul><li>iPhone app: </li></ul></ul><ul><ul><ul><li>Live access to statistics </li></ul></ul></ul><ul><ul><ul><li>Compare your behavior to others </li></ul></ul></ul>Social Media Integration
    12. 12. COMPLETE Financial Transparency <ul><li>Necessary Counterpart to Altruism to build Trust </li></ul><ul><li>Every operation is recorded and can be tracked down </li></ul><ul><li>Consumer’s Payment page shows sites that received part of the $5 contribution </li></ul><ul><li>Sites see the same page and know how much money they are supposed to get </li></ul>
    13. 13. “ The Sites I Visit”
    14. 14. Leaderboard & “Goodies”
    15. 15. <ul><li>Cash payments (in complement of advertising revenues) </li></ul><ul><li>Free viral promotion/traffic thru social network effects </li></ul><ul><li>Component for community development </li></ul><ul><li>Benchmark against competitors </li></ul><ul><li>Evaluation of readers’ interest for the content (several medallions can be used on one web site) </li></ul><ul><li>Higher per click value for ad real estate </li></ul>Site Owner : CASH + Marketing Benefits
    16. 16. And Now Launching Kachingle X&quot;…
    17. 19. Thank You! Yves Huin, Director Kachingle Europe [email_address] http://www.kachingle.com