Connected Sustainability, Innovation and the New EconomyJeff Weinberger

Percentage of material input into durable goods manufacturing that becomes waste:Source: Ayres, R.U., Kneese, A.V. 1989 "Externalities, Economics, & Thermodynamics," in Archibugi & Nijkamp, eds, Economy and Ecology: Towards Sustainable Development. pp 109-117. Kluweracademie Pubs, Netherlands

Percentage of material input into durable goods manufacturing that becomes waste:94%Source: Ayres, R.U., Kneese, A.V. 1989 "Externalities, Economics, & Thermodynamics," in Archibugi & Nijkamp, eds, Economy and Ecology: Towards Sustainable Development. pp 109-117. Kluweracademie Pubs, Netherlands

Sustainability=CSR

Sustainability=CSRFundamental to the Business

Innovation

InnovationEvolution

Carbon Impact: A Different ViewCommunityEmployeeActivityBusinessActivityOperationsFacilitiesCommunity: Suppliers, Partners, Customers, Stakeholders

The future belongs to those who understand that doing more with less is compassionate, prosperous and enduring, and thus more intelligent, even competitive.Paul Hawken

Lower Carbon Leads to Better BusinessIKON – Low-carbon Training  Fewer Buildings, More effective people developmentContinental – Low-carbon customer service  Happier people, reduced use of public infrastructureAnoka Hennepin – Low-carbon teacher development  Innovative Educational opportunities for kids

Innovation Can Be AnywhereTennant: Floor cleaning combined with surgical technology reduces water useSerious Materials: Manufacturing expertise from other industries reduces energy use 80% (and lowers carbon)

AssignmentChoose a product process, or functionDescribe the traditional way you would do itRe-design the process to make elements more sustainableImagine how that would change the businessReport back:Original process/product/functionChanges you madeHow it would drive innovation

Choose a product process, or function

Describe the traditional way you would do it

Re-design the process to make elements more sustainable

Imagine how that would change the business

Report back:

Original process/product/function

Changes you made

How it would drive innovation

ContactJeff Weinbergerjeff@jeffweinberger.comhttp://disruptivemarketing.jeffweinberger.com@jweinberger