10 tips for Successful Crowdsourcing

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Some tips for successful crowdsourcing that I learned during some crowdsourcing projects including the making of a movie, …

Some tips for successful crowdsourcing that I learned during some crowdsourcing projects including the making of a movie,

Useful for everyone who considers crowdsourcing in his/her organisation.

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  • 1. 10  <ps  for  successful   Crowdsourcing   +1   Version  2  -­‐  December  26st,  2012   J.W.  Alphenaar  
  • 2. 1.  Define  your  crowd  •  Is  the  crowd  a  specific  group  or  everybody?  •  Which  Social  Networks  would  work  best  for   your  crowd?  •  Where  can  you  find  your  crowd?  •  Look  for  your  crowd  in  specific  groups  on   Linkedin,  Facebook,  etc...  •  How  can  you  best  reach  the  crowd?  
  • 3. 2.  Sound  and  clear  •  Make  your  call  to  the  crowd  as  clear  as   possible.  •  The  crowd  must  have  no  ques<ons  about   your  call.  •  It  should  not  be  interpreted  in  different   ways.  •  The  crowd  must  understand  what  your   asking.  •  So  take  your  <me  in  describing  your  call.  
  • 4. 3.  Describe  the  process  •  Make  clear  to  your  crowd  how  the  totall   process  will  work  •  Define  all  steps  in  the  proces,  i.e.:   –  Contribu<on   –  Selec<on   –  Vo<ng  
  • 5. 4.  Deadline!!!  •  Give  the  crowd  a  deadline,  so  they  will  come   to  ac<on.  •  No  deadline,  means  no  urgency,  means  no   results.  •  The  crowd  would  like  to  know  how  much   <me  they  have.  
  • 6. 5.  Reward  system  •  What  will  you  give  back  to  the  crowd?  •  How  will  all  contribu<ons  be  rewarded?  •  Will  only  the  best  contribu<ons  be   rewarded?  •  Consider  other  mo<vators  than  money  alone.  •  Check  my  slides  on   Crowdsourcing  and  Humanis<c  Psychology  
  • 7. 6.  Give  credits  •  No  ma[er  what  reward  system  you  use,   always  give  credits  to  the  crowd.  •  People  like  to  get  credits  for  their  work/ ideas.  •  Don’t  take  the  credits  yourself.  
  • 8. 7.  Involvement  •  Join  the  conversa<on  with  the  crowd  •  Make  sure  your  management  is  involved  as   well  •  If  the  crowd  has  ques<ons,  give  answers  •  You  have  to  be  the  Coach  for  your  crowd  
  • 9. 8.  Feedback  •  Always  respond  to  contribu<ons  •  No  ma[er  whether  the  contribu<on  is  useful   or  not  •  A  good  response  to  a  non-­‐useful  contribu<on   can  lead  to  a  useful  contribu<on  
  • 10. 9.  Let  the  crowd  decide  •  Consider  a  vo<ng  system  where  the  crowd   can  choose  the  best  contribu<ons  •  This  will  make  sure  that  the  chosen   contribu<on(s)  fit  be[er  to  your  target   audience  
  • 11. 10.  One  central  point  •  For  Crowdsourcing  you  can  use  all  kind  of   different  social  networks.  •  Make  sure  you  have  one  central  point  where   it  all  comes  together.  •  It’s  be[er  for  you  to  control  •  It’s  nicer  for  the  crowd  to  see  the  whole   picture.  
  • 12. Bonus  <p:  Transparency  •  Key  in  Social  media,  but  also  in   Crowdsourcing.  •  Be  transparant  in  all  that  you  do.  •  What  will  you  use  the  results  for  •  How  does  the  Decision  Making  Process  look   like.  •  How  will  the  contributors  be  rewarded  
  • 13. Final  note  •  Never  be  afraid  to  ask  the  crowd.  •  You  will  be  surprised  how  willing  they  are  to   help.   Just  ASK  
  • 14. Speaker  needed?  •  I’m  a  public  speaker  in  Dutch  and  English  on   the  topics  Crowd  Sourcing,  online   communica<on,  Personal  branding  and  Social   Media.  •  If  you’re  interested,  send  me  a  request  for  a   proposal.  
  • 15. About  this  slideshow  •  This  slideshow  is  part  of  my  research  and  findings  so  far.  •  I  learned  all  <ps  the  hard  way  during  several  Crowdsourcing   projects  that  I’m  involved  in,  including  the  first  completely  crowd   sourced  movie  called:  DSBTheMovie.    •  Right  now  I’m  working  on  a  book  about  Crowdsourcing  called   “Sources  Unknown”.  At  this  moment  I  only  have  a  Dutch  publisher,   but  I’m  looking  for  an  interna<onal  publisher.    •  My  English  is  not  the  best,  so  if  you  see  any  spelling  errors,  let  me   know!  •  If  you  have  any  sugges<ons,  ideas  or  comments  about  these  <ps,   let  me  know.  •  If  you  like  these  <ps,  use  them  and  share  them.  
  • 16. Want  to  connect?  •  hOp://nl.linkedin.com/in/jwalphenaar  •  hOp://www.facebook.com/AlphenaarJW  •   hOp://www.facebook.com/jwalphenaar    •  @jwalphenaar  /  @PowerPRnl  •  hOps://plus.google.com/ 104557430687308297637/posts     Email: janwillemalphenaar@gmail.com www.jwalphenaar.nl