10 tips for Successful Crowdsourcing

10 <ps for successful Crowdsourcing +1 Version 2 -‐ December 26st, 2012 J.W. Alphenaar

1. Define your crowd •  Is the crowd a specific group or everybody? •  Which Social Networks would work best for your crowd? •  Where can you find your crowd? •  Look for your crowd in specific groups on Linkedin, Facebook, etc... •  How can you best reach the crowd?

2. Sound and clear •  Make your call to the crowd as clear as possible. •  The crowd must have no ques<ons about your call. •  It should not be interpreted in diﬀerent ways. •  The crowd must understand what your asking. •  So take your <me in describing your call.

3. Describe the process •  Make clear to your crowd how the totall process will work •  Deﬁne all steps in the proces, i.e.: –  Contribu<on –  Selec<on –  Vo<ng

4. Deadline!!! •  Give the crowd a deadline, so they will come to ac<on. •  No deadline, means no urgency, means no results. •  The crowd would like to know how much <me they have.

5. Reward system •  What will you give back to the crowd? •  How will all contribu<ons be rewarded? •  Will only the best contribu<ons be rewarded? •  Consider other mo<vators than money alone. •  Check my slides on Crowdsourcing and Humanis<c Psychology

6. Give credits •  No ma[er what reward system you use, always give credits to the crowd. •  People like to get credits for their work/ ideas. •  Don’t take the credits yourself.

7. Involvement •  Join the conversa<on with the crowd •  Make sure your management is involved as well •  If the crowd has ques<ons, give answers •  You have to be the Coach for your crowd

8. Feedback •  Always respond to contribu<ons •  No ma[er whether the contribu<on is useful or not •  A good response to a non-‐useful contribu<on can lead to a useful contribu<on

9. Let the crowd decide •  Consider a vo<ng system where the crowd can choose the best contribu<ons •  This will make sure that the chosen contribu<on(s) ﬁt be[er to your target audience

10. One central point •  For Crowdsourcing you can use all kind of diﬀerent social networks. •  Make sure you have one central point where it all comes together. •  It’s be[er for you to control •  It’s nicer for the crowd to see the whole picture.

Bonus <p: Transparency •  Key in Social media, but also in Crowdsourcing. •  Be transparant in all that you do. •  What will you use the results for •  How does the Decision Making Process look like. •  How will the contributors be rewarded

Final note •  Never be afraid to ask the crowd. •  You will be surprised how willing they are to help. Just ASK

Speaker needed? •  I’m a public speaker in Dutch and English on the topics Crowd Sourcing, online communica<on, Personal branding and Social Media. •  If you’re interested, send me a request for a proposal.

About this slideshow •  This slideshow is part of my research and ﬁndings so far. •  I learned all <ps the hard way during several Crowdsourcing projects that I’m involved in, including the ﬁrst completely crowd sourced movie called: DSBTheMovie. •  Right now I’m working on a book about Crowdsourcing called “Sources Unknown”. At this moment I only have a Dutch publisher, but I’m looking for an interna<onal publisher. •  My English is not the best, so if you see any spelling errors, let me know! •  If you have any sugges<ons, ideas or comments about these <ps, let me know. •  If you like these <ps, use them and share them.

Want to connect? •  hOp://nl.linkedin.com/in/jwalphenaar •  hOp://www.facebook.com/AlphenaarJW •  hOp://www.facebook.com/jwalphenaar •  @jwalphenaar / @PowerPRnl •  hOps://plus.google.com/ 104557430687308297637/posts Email: janwillemalphenaar@gmail.com www.jwalphenaar.nl

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10 tips for Successful Crowdsourcing

by jan willem alphenaar on Feb 21, 2010

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