2. Are data-hungry
Are focused on
relationships, not
just transactions
Need intimate
understanding
of customers
Have to justify
your investments
You
Marketing Challenges in a Sea of Change
3. Information from this presentation inspired by:
The Foundation of Self-Service BI
by Shawn Achor by RajatPaharia by Eric von Hippel by Bardoliwalla,
Broady, &Buscemi
The
Happiness
Advantage
Loyalty 3.0 The Sources
of Innovation
Driven to
Perform
4. Self-Service BI
Self-Service BI Makes You
Happier and More Productive
Happiness
Is based
on positive
psychology
Loyalty
Uses big data
and inherent
motivators
Innovation
Enables users
to innovate
Strategy
Drives
performance
5. LoyaltyHappiness Innovation Strategy
If you Self-Service BI enables you to
The Tale of the Happy Marketer
Marketing is goal-driven. With Self-Service BI, you evaluate and improve
campaign effectiveness.
Are happier, your performance improves
Envision goals, you can accomplish them
See the impact, you can change tactics
Collaborate, you solve problems faster
Prove marketing ROI and brand impact
Evaluate campaign effectiveness
Visualize and optimize marketing mix
Share insights across multiple media
6. LoyaltyHappiness Innovation Strategy
Use intrinsic human motivations to increase loyalty.
Autonomy
Precision
Mastery
Impact
Collaboration
Evaluate and compare campaigns
Create targeted segmentation mixes
Get rewards for best practices
Integrate new datasets
Share insight with sales
Loyal Marketers
Human motivations drive loyalty: Self-Service BI enables you to
7. LoyaltyHappiness Innovation Strategy
People with the right tools innovate. No one knows what you need better than you.
Marketing Magic: User-Driven Innovation
Get answers to your questions
Analyze to innovate
Make data-driven
decisions
With user-driven
innovation, you can:
Self-service BI
gives you insight
that leads to:
More effective
lead scoring
Faster
planning and
execution of
programs
Better
optimization
of content
across
channels
Improved market
segmentation
8. LoyaltyHappiness Innovation Strategy
Self-Service BI strategic initiatives include:
Strategic Marketing
Widespread A/B testing, from campaigns to segmentation models
Using big data to create a high resolution model of customers and channels
Integrating new data sources and ways to gather data
Optimizing marketing spend
And much more…
9. LoyaltyHappiness Innovation Strategy
Empowered to be happy
Happiness drives success
(not the other way around)
Self Service BI Empowers Marketing
Empowered to be loyal
Effective teams collaborate
using big data
Empowered to innovate
Create innovative and
effective campaigns
Empowered strategically
Gain understanding of
customer ROI
The principles of positive psychology, inherent motivators, user-driven
innovation, and strategic vision transform marketing from a hive of tactical
activity to a predictable revenue generator
AM: I like this, but I’m not sure each discipline needs a different color. We could stick blueTitle needs to change for each disciplineFour books, four principlesChange color – each discipline is different
AM: I feel like this is the “BEFORE” slide and the Empower slide is the “AFTER”.
AM: I like what you did incorporating the titles and authors. I feel like the books now play a role in this. But I recommend we go 1 step farther and visually align each books to the principle it represents on the scale. Note: Loyalty 3.0 outline should be red.Empowered is the conclusion not the principle so let’s play with thatExplictly define the connection of books to principlesThere are too many lines on this slide
AM: I don’t like the 4 circles with the scale at the bottom. It feels like a bunch of circles and lines. I think we need to find a better way to associate the 4 ways Self-Service BI makes you happier and more productive w/ the 4 principles. Perhaps this is where we introduce the symbols/
AM: I’m not loving the colored outlined boxes. They aren’t doing it for me. How can we spice these up?Option 2I like this too but somehow you read top to bottom and not left to rightDon’t stack these. 1-1 relationship (responded to happy star icon)
AM: I’m not loving the colored outlined boxes. They aren’t doing it for me. How can we spice these up?Option 2Put in arrow going from left to rightOverkill with icon on body-tone it back a bitNo shield (icon ok)This 1-1 as well
AM: I’m not loving the colored outlined objects. They aren’t doing it for me. How can we spice these up?Hard to see how the left is connected to right but really like each one on its ownTake out all body icons or tone downRefer to notes for relationship on information
AM: The 4 boxes don’t do much for me. What if we made it a check list? I added “And much more…”Easy to understand but unblandifyThis worksReduceContent changes
AM: I made the “Empower…” bold.
AM: I like this, but I’m not sure each discipline needs a different color. We could stick blueTitle needs to change for each disciplineFour books, four principlesChange color – each discipline is different
AM: I like this, but I’m not sure each discipline needs a different color. We could stick blueTitle needs to change for each disciplineFour books, four principlesChange color – each discipline is different
AM: I like this, but I’m not sure each discipline needs a different color. We could stick blueTitle needs to change for each disciplineFour books, four principlesChange color – each discipline is different
