Data-Driven Marketing sounds great, but where do you start from?
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This document discusses how to start with data-driven marketing. It explains that data-driven marketing uses data from customer interactions to gain insights into customer behaviors and preferences in order to enhance the customer experience. It acknowledges that data-driven marketing sounds appealing but can be challenging to implement, as companies must address issues like collecting the right data, integrating different data sources, analyzing the data, and taking action based on insights. The document then outlines a five-step process for data-driven marketing: collect, integrate, analyze, visualize, and activate. It provides examples of what to consider for each step to implement a successful data-driven approach.
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Data-Driven Marketing sounds great, but where do you start from?
- 1. Data-driven marketing is great, but where do you start from? B2B Bootcamp | 01.12.2022 | Sofia, Bulgaria Yasen Lilov | VertoDigital
- 4. B2B brands we’ve worked with
- 5. Marketing usually revolves around two aspects that include 1Understanding audiences’ needs and preferences 2Creating a demand for the products that the target market wants to purchase.
- 7. Data-driven marketing is the use of data acquired through customer interactions to gain insight on customer motivations, preferences and behaviors. Data-driven insights enable organizations to enhance and personalize the customer experience.
- 8. Increased efficiency ➔ Measuring the success of your marketing ➔ Feeding advertising algorithms the right signals ➔ Making informed decisions when allocating media budgets Improved performance ➔ Increasing the success of campaigns (optimisation) ➔ Driving purchases via personalized offers ➔ Utilising the new and advanced features of advertising platforms Reaching customers more effectively ➔ Personalize customer communications ➔ Reach out to customers cross-channel ➔ Increase customer loyalty The use of data to personalize the customer experience allows for…
- 9. Data-driven Marketing sounds great, but where do you start from?
- 10. Data-driven Marketing sounds great, but where do you start from?
- 11. Data challenges to do data-driven marketing Getting the right data in scalable, privacy-first and easy to understand way. Interpreting the data Integrating platforms to blend data Acting on the data
- 15. COLLECT Web App Server CRM Behavior & Conversions Direct Integration or Measurement Protocol ➔ Focus on building your 1st-party data ➔ Privacy-first approach ➔ Build trust > incentivize consent ➔ Test & deploy new platform features
- 17. INTEGRATE Web App Server CRM Direct Integration or Measurement Protocol … Behavior & Conversions
- 19. ANALYZE Web App Server CRM Direct Integration or Measurement Protocol … Behavior & Conversions Revenue Do they spend? Referral Do they tell others? Retention Do they come back? Are they active on the platform? Activation Do they sign up? Do they convert? Do they use the product? Viral Lift Acquisition How do NEW people find my business?
- 21. ACTIVATE Web App Server CRM Direct Integration or Measurement Protocol … Behavior & Conversions ➔ Enriched Audiences ➔ Campaign Optimization ➔ Personalization ➔ Better Remarketing ➔ Leads Scoring ➔ and more..
- 22. Data-driven Marketing sounds great, but where do you start from?
- 23. Data-driven Marketing sound great, but where you start from?
Editor's Notes
- However, this approach involves a lot of trial and error as marketers make decisions based on the assumptions they develop about the target audience. By following traditional marketing methods, businesses waste their time, money, and resources by launching various campaigns to identify the one that meets their marketing objectives. After all, data-driven marketing offers businesses a myriad of benefits. With detailed customer insights at their disposal, marketers >can increase their customer acquisition >create highly-targeted and personalized campaigns > and help the stakeholders make informed decisions.
- On the contrary, data-driven marketing alleviates the risk that businesses have to go through when they apply traditional marketing methods. With this approach, marketers can gain a deeper understanding of their target audience and present the right product offering, at the right time, to the right prospects.
- Phases to get to data-driven marketing
- And this is data-driven marketing
- Enabled by the right data … and the right platform & tools.